Did you know that there is a simple “Mental Switch” that you can throw, that will dramatically increase your business results? What would you pay to discover that switch and find out how to make it work? How badly do you want it? On a scale of one to ten, one being “I don’t care” and ten being, “I will walk naked with my hair on fire over broken glass and scorpions in front of my worst enemies during the Superbowl”, are you a fifteen? Will you INSIST on success?
Many salespeople and entrepreneurs drag a smelly old “employee mindset” to their efforts; they focus on what they did, reporting on their actions, without majoring on the results they have achieved, almost as though they have to justify themselves. They accept the results they get based on three things: Their level of motivation, their history (past results) and the history of others in their industry, and those from whom they learn.
Years ago, I trained the salespeople in a Nissan car dealership. The average salesperson sold four cars in their first month. We agreed that we would all tell new salespeople that the average sales by a new salesperson in their first month was fifteen cars, and that they would be summarily fired if they sold anything less. Then we partnered them with the top salespeople as mentors in their first month. The average sales soared to 13 in the first month by new salespeople. BUT, as soon as they found out what the REAL sales average was, and that they wouldn’t be fired as threatened, their sales immediately plummeted like a lead balloon to the average level!
At the same dealership, a character arrived at my training session with a long, hippy, dirty, environmentalist beard. I said, “If I was your boss, I would tell you to shave off that scraggly beard or find another job. Your sales will immediately quadruple if you shave it off.” The next day, he showed up without having removed the pathetic beard. Why? He was not sufficiently motivated; his beard was more important to him than keeping his job. What would happen if I threatened to kill his inbred family if he didn’t shave his beard off?
Here is how to throw the switch that will switch you to high octane rocket fuel, unprecedented success, and make you rich:
- You have to be highly motivated. I ask salespeople, “Can you double your sales next month?” They naturally answer, “No”, because they have to justify their past results, their expectations are limited to those around them, and their present beliefs and self-esteem put a glass ceiling on what they can achieve, and they are reasonably comfortable with their present income. So then I ask, “If you knew without a doubt that your beloved family would be slaughtered if you don’t double your sales next month, can you do it now?” Oh, yes. What changed? Their WHY. The HOW and their lame excuses suddenly became irrelevant. Find your WHY. Understand the consequences of failure.
- You can do a lot more than you think once you have a serious, compelling, urgent reason to accomplish a specific, measurable goal within a definite time frame, with terrible consequences looming should you miss the mark. You called ten people yesterday? Could you call thirty or forty if I had a gun to your head? Could you quadruple your intensity, discipline, activity, enthusiasm, and determination? Sure you could, if I was standing next to your bare butt with a red-hot branding iron! (The brand has a dollar sign on it.)
- You have to have very specific RESULT goals, so you can’t hide behind lukewarm, half-hearted activity. And there has to be a wonderful reward to accomplishing them and a scary consequence if you don’t.
- You are only allowed to deal with, communicate with, learn from, associate with, and sell to WINNERS. No losers or their friends are allowed within four miles of you, or in your e mail, on the phone, or in the mail. Nothing. And you have to learn to ASK for what you want. The more you ask for, the more you will get. Ask for the sale every time.
- ALL your input - what you see, read, listen to, watch, and hear, has to be a diet of success, carefully chosen for the maximum results. Input = output.
- When you reach this level of self discipline and clarity, commitment and motivation, especially when you are surrounded by people who are more successful than you are and to whom you are committed and responsible, your self-esteem will skyrocket and you will start expecting a lot more of yourself and others. You will have very little competition. You will no longer compromise, make or accept excuses, or focus on actions. You will only measure RESULTS.
Remain flexible on the HOW, but never shift on your WHY. Become a laser-focused money machine, a determined DollarMaker, a warrior, an unstoppable, bullet-proof missile. See my DVD, ‘How to Create a Bulletproof Mindset’.
Daily, consistent, persistent, focused, passionate action will be the combination that opens any safe you want. You can do this.
Robin J. Elliott
www.jvwisdom.com
