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Successful Joint Venture Brokers have the ability to remove their own egos, products and services from the picture when they create Joint Ventures. 99% of people that attend my Bootcamps are there to find a way to increase the sales of their own product or service, using JV’s. That’s fine, and it’s easy to double the profits in your own business using JV’s, but it’s not the JV mindset that makes the big money.
By focusing on connecting others, solving their problems, and helping them reach their goals, you insert yourself effectively into their cash flow. You get invited to participate in their profits. You become important in their lives. They like you and they reciprocate if you have set the JV up correctly.
You should remember that other people don’t care about you, your products or services, or ego; they care about themselves first. Give them what they want and you’ll get what you want. You’ll become an integral key to their future success.
Be a good listener: look for clues and Hot Buttons, values, beliefs, and a track record. Decide whether or not you actually WANT to get involved with the person. Is this someone you feel comfortable promoting and associating with, or not? You’re mentally qualifying people for a JV partnership - you’re not a desperate salesperson. A JV Broker who is good at his or her profession is a very valuable asset to any business partner, and you can pick and choose from millions of businesses to work with.
You’re in the pound seats, and it’s your decision whom you choose.
As a JV Broker, I decide whom I will work with, and my attention is on them, not me, because I have access to all the resources they need or want. I evaluate the person and the potential, and it’s always based on my level of comfort and their level of need. I only work with motivated, sincere, and professional people. I can afford to be very selective, and so I am. But I don’t go about talking about myself, simply because nobody gives a damn. Remember that - focus on others, be a catalyst for cash, and a middleman that multiplies the moola, not a self-employed, desperate, broke salesman, urgently touting something that people can buy on any street corner.
Now go forth, as Patrick Giesbrecht is wont to say, and JV!
