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It is said that duplication and leverage are the two most powerful forces in the world. Think of a virus or compound interest, and you will understand how a mail carrier can earn a million dollars a year through Network Marketing and how a simple Joint Venture that took an hour to set up can turn into tens of thousands of dollars in pure profit. There is a hard way and an easy way to make money, and I think it’s better to go the easy way.
I am thoroughly enjoying Ray Kroc’s book, “Grinding it Out” – written in 1977 about how he built McDonald’s. It’s an inspiring read of courage, vision, risk, sacrifice, and success, as well as a revelation of how dishonest some people are and how Mr. Kroc survived them. It’s very gratifying to me that I can show people a better way to wealth, a path that is not inundated with risk, sacrifice, fear, and chance. This route is the means I have chosen to build wealth – it requires no selling, risk, sacrifice, or sleepless nights.
Mr. Kroc succeeded against all odds, but he chose a business model that is extremely difficult. Joint Venture Brokering allows me the freedom of time and money, and I can operate in many areas, in many industries, and at many levels simultaneously. While franchising is definitely leverage, I choose to leverage multiple resources in many different ways, all at the same time, with no risk, overhead, leases, royalties, inventory, capital investment, or employees, and little time. I can be a creative and as adventurous as I like, without investing a blue cent.
Am I as wealthy as Mr. Kroc was? Of course not, but it is definitely as possible to attain the same level of wealth, faster, with none of the risk or costs involved, using Joint Ventures. Most entrepreneurs work too hard and earn too little. The average business, in my estimation, can easily double and quadruple their profits with no cost or risk using Joint Ventures. One JV that I got into took a profit center in my business from $4,000 per month to $20,000 per month in four days. Leverage: it’s an amazing force that is available to all of us, whether we have a business or not, and regardless of our circumstances or background. Life can be a grind, but I prefer the beach. You don’t have to sacrifice, sweat, and grovel anymore, once you discover the magic of Joint Ventures. Replace fear with fun, sweat with skiing, and risk with reward.


May 8th, 2008 at 12:21 pm
Nice Site layout for your blog. I am looking forward to reading more from you.
Tom Humes