It’s amazing what happens when you fully commit to something. Whatever that action is that shows there’s no turning back: booking the flight, resigning from a job, paying a bill, writing that letter, making a call or agreeing on a date.

W.H. Murray, the explorer, wrote:

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation), there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents, meetings, and material assistance, which no man could have dreamt would have come his way.”

The word, “DECIDE”, is from the latin “Decidere”, which means “To kill off any other alternatives“.

Why You Can’t Afford to Wait

Sitting on the fence:

• wastes time and money
• decreases confidence
• diminishes one’s reputation with those Eagles who are action and result oriented
• increases the chance that one will do nothing but find excuses

The window of opportunity is prone to slamming shut on the fingers of the vacillating weakling. The indecisive, wavering, faltering entrepreneur watches as others boldly overcome their fears and walk away with the prize every time. No matter how much we justify our fears, the bottom line is clear:

you have to leave the shore in order to reach Treasure Island.

See if You Fit the Profile of a Winner

Winners know:

• They can’t wait until circumstances are perfect before making a commitment. They don’t wait until all the traffic lights along their route are green before leaving home. The best time is right now.
• They know that some decision, any decision, is better than no decision at all.
• Their enthusiasm and passion to reach their goals is greater than their trepidation.
• They focus on finding solutions.
• They believe in themselves and the value of their objectives.
• They make strong, firm and fast decisions. They don’t call fourteen meetings before deciding what to have for breakfast. And when they commit, as Mr. Murray tells us, things miraculously start to work out.

You can tell a lot about a person by the length of time it takes them to make a decision and a commitment. How about you?

• What decisions are your pondering?
• What are you waiting for?
• Are you paralyzed with fear?

It takes guts to leave the ruts, but once you commit, it just gets easier.

One of the most important aspects of the Joint Venture Mindset is that we don’t need to, and in fact shouldn’t, “Sell” a Joint Venture proposal.

Avoid this Poor Play

Last night I attended a “Networking” meeting where the Membership Services Manager walked up and asked me outright why I didn’t join their Chamber of Commerce. She showed no interest in me, my business, my problems or my interests. She was simply out to hard sell everybody she could.

When I indicated that I needed to see how joining that Chamber would benefit my particular business, she proceeded to reel off the “benefits” of joining. She is not someone to approach for a Joint Venture. She is egotistical, arrogant and stupid.

Make the Smart Move

If this “Manager” was intelligent, she would have listened carefully to me and asked herself a few simple questions:

• How many people could Robin introduce to this Chamber?
• How many people does he influence and who are those people?
• What is his ‘Hot Button’? What does he really, really want?
• How can this Chamber bring him massive, unprecedented value?
• How can I best present this option to him, in a win/win scenario?

If she had listened carefully, she would have learnt that I have many DollarMakers Joint Venture Forum Members and that many of them might consider joining her Chamber, and that many of her 1,400 Members could join the DollarMakers Joint Venture Forum and attend our Bootcamps, which could make her a substantial amount of money (a lot more than she earns at the Chamber). She would have found out that I can put her in front of a lot of prospective Chamber members via my talks, e-zines and seminars.

When to Walk Away

When someone doesn’t understand the value you offer them, walk away. If you have to sell it, the value is not perceived. Either you have to:

1. Describe it better,
2. Listen better or
3. Realize there is no match and walk away.

But you shouldn’t try to persuade someone to Joint Venture with you.

They should eagerly accept your no cost, no risk offer – that will mean they’re committed and serious. If both Joint Venture parties are excited, enthusiastic and passionate about the Joint Venture, it will probably work very well.

The Joint Venture Mindset

You have to kiss a few frogs to find a prince, you know. But you can’t make a silk purse from a sow’s ear. Some people will never understand the Joint Venture mindset – get used to it, don’t take it personally, and remember what smart salespeople say:

“Some will, some won’t, so what? NEXT!”

“I do not think there is any other quality so essential to success of any kind as the quality of perseverance. It overcomes almost everything, even nature.”
– John D. Rockefeller

Are you experiencing a difficult time and perhaps considering giving up? The key to real, lasting success is Perseverance.

The Hallmark of Eagles

Champions win because perseverance is part of who they are, and it is reflected in every aspect of their lives. It separates the men from the boys. It is based on a strong foundation of self discipline. Eagles will never tell you, “I’ll TRY”. They don’t make excuses. They make it happen. Samuel Johnson said:

“If your determination is fixed, I do not counsel you to despair. Few things are impossible to diligence and skill. Great works are performed not by strength, but perseverance.”

Look at the lives of successful people and you will find a steel will; a steel fist in a velvet glove. They know the secret to success is to persist and persevere. These people don’t doubt their own ability and they expect to win.

Be an Unstoppable Force

“If you want to get somewhere you have to know where you want to go and how to get there. Then never, never, never give up.”

- Norman Vincent Peale

When you decide that nothing and nobody is going get between you and your goals, you have already won! It has to happen in your head and your heart and deep down in your gut before you will take the necessary action and get the results you want.

There are two people in your life:

1. Those who will encourage you, challenge you and inspire you, and
2. Those who will discourage, depress, sabotage and undermine you.

Get rid of the latter. Remove them from your life. They are poison. They usually hide behind “I care about you”, smiles and “tact”, but believe me, they are hell bent on your failure.

The former, on the other hand, will stand by you, support you and remind you when you slack off. Seek them out. They are headed in the same direction that you are. Team up with them – Joint Venture with them. They don’t even consider the possibility of failure, and neither should you.

Insist on Winning

Napoleon Hill said:

“Persistence is to the character of man as carbon is to steel.”

Demand that of yourself. Insist on winning. Do not give in to greed, sloth, attachment or fear. Be resolute and firm. Do not take “No” for an answer, and you will join the Eagles who always end up winning. They may be bloodied and scarred from battle, but they are the victors. Don’t quit – you deserve to win!

“I have not failed. I’ve just found 10,000 ways that won’t work.”

– Thomas Edison

One of the most common questions I am asked at the seminars, talks and Bootcamps I present, is:

“But, Robin, how do I find people to Joint Venture with?”

Good question, of course. In a world where a good website and business brochure can make a bank robber living in his dog’s kennel look like the CEO of a Fortune 500 business, we have rightfully become skeptical, even cynical. We are wary of the scam artists and wanna-be’s out there. We don’t want to refer our trusted clients and friends to losers.

Use a Group that Enforces High Standards

That’s why we started the DollarMakers Joint Venture Forum. Good people were invited to join and they invited their best people, and so on. And now that people from all over the world are applying to join, we insist they agree to adhere to our Code of Ethics and we watch them carefully. Any deviation and we unceremoniously kick them out. Unlike many “Networking Groups” that would accept Hitler if he paid enough, our fees are so low and our benefits so high that we can afford to be, and are, very selective. So that is one way to find good Joint Venture Partners: simply join the Forum!

Use Your “N.E.E.R.” Relationships

Another way to find good Joint Venture partners is to start with your N.E.E.R. relationships – your Naturally Existing Economic Relationships – people whom you know and trust and have done business with in the past. People who are referred to you by trusted friends and associates are more likely to turn out well. And if you follow our guidelines, you will initiate those Joint Ventures with no money, no time and no risk. So you can walk away if things don’t work out or the Joint Venture partner deviates from the agreement, as some, I assure you, will.

Why You Should ONLY Associate with Successful People

Always remember that there are people out there who will agree to anything to grab a customer and make a quick buck. Desperate people do desperate things. So you should choose successful people – not the trailer park type who lives on welfare and can’t afford gas, whom you want to help; you’re not a social worker. I have tried that and it cost me money. Find winners and visionaries.

Other Key Factors

And make sure to manage the relationship and the Joint Venture – it takes attention and monitoring to make it work well. And the more they know about Joint Ventures, the more likely the Joint Venture is to succeed. For example, DollarMakers Joint Venture Forum Member who has attended the Joint Venture Broker Bootcamp is more likely to succeed than one who hasn’t.  Contact Us to attend one yourself.

“Many people have a wrong idea of what constitutes true happiness. It is not attained through self-gratification, but through fidelity to a worthy purpose.”

- Helen Keller

Do you know this person?

• He rises without hitting the snooze button.
• She works without complaining.
• He works longer and harder than anyone else.
• He always delivers on time.
• She gets there before anyone else.
• He cares little about the opinions of others.
• She consistently raises his own standards and expectations.
• He is not cowered or frightened by his circumstances – he is in control of his environment and his mind.

If you know such a person, they are living on purpose. They have a Magnificent Obsession.

“But there is suffering in life, and there are defeats. No one can avoid them. But it’s better to lose some of the battles in the struggles for your dreams than to be defeated without ever knowing what you’re fighting for.”

- Paulo Coelho

Living on Purpose

People with a very specific and definite purpose are not easily phased or thrown off course. They are utterly reliable and focused. They do not make excuses. Their lives are meaningful. They know who they are and they don’t need anyone else’s permission, endorsement or acknowledgement – only their own.

“The harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly; it is dearness only that gives everything its value. I love the man that can smile in trouble, that can gather strength from distress and grow brave by reflection. ‘Tis the business of little minds to shrink; but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles unto death.”

- Thomas Paine

He knew whereof he spoke. Purpose driven people pay the price of success gladly. They are warriors.

Are You an Eagle or a Chicken?

Unstoppable people are Eagles – they have goals and objectives and they are self reliant. They concur with Ayn Rand’s definition of Freedom: “To ask for nothing, to expect nothing, to depend on nothing.” And Freedom is usually their highest value. They enjoy strong self esteem and confidently pioneer new frontiers, never doubting their own ability. They don’t know how to turn tail, quit or compromise. It’s foreign to them. Eagles expect to win.

Someone with a purpose will know unprecedented peace, power and profit when they discover their own Magnificent Obsession and give themselves permission to win at all costs. They are strengthened by detours, obstructions and the mindless, seething masses. They see beyond the ordinary. They rise majestically above the quicksand of Collectivism and compromise.

Do you see this person in the mirror every morning? You can, you know.

How much should you make from a Joint Venture?

• 10%? 20%? 50%?
• Should it be of the net or gross profit or off the top?
• How do you decide?

This is an important consideration, especially for people who are used to paying peanuts and those who are used to accepting a few crumbs. Entrepreneurs who understand business and profit are more likely to pay and demand reasonable commissions.

Look at the Profit Margin & Be Generous

For example, when people attend a DollarMakers Joint Venture Broker Bootcamp, I pay the referring Members up to 50% in commissions! My cost of putting an extra chair into a Bootcamp and a few extra cups of coffee and donuts, plus a workbook, is negligible. I can afford to be generous. My DollarMakers Joint Venture Forum Members earn thousands in commissions every month. But if I was selling computer hardware, with a profit of around 6%, I could not afford to pay such a generous commission. Large profit margins demand high commissions; real business people understand that. And there are other ways to reciprocate, other than financially – but that’s a subject for another blog or the Bootcamp.

Avoid Ridiculous Offers Like This

A realtor approached me with the typical offer: “Send me a buyer or a seller and I will pay you $75 for a completed sale.” So you get $7,000 and you expect me to accept $75? Are you kidding me? I’ll take 50% of the realtor’s commission or no deal. Am I being greedy? No – I pay 50% and so can they. If you don’t ask, you won’t get. Desperate realtors will not agree to this, but the smart realtor who has built in multiple Joint Venture back end sales into every transaction will jump at the opportunity.

50% of something is better than 100% of nothing. It’s business they would never have had. When you show them how much business that one deal can generate over the years and the Marginal Net Worth of a customer, they might see the light.

A Smart Business Owner Knows

Most entrepreneurs don’t understand their acquisition cost, attrition rate, profit margins, back end value or Joint Ventures. That’s why they feel they have to grab every up front cent they can. When they understand the big picture and they want to create increasing, multiple streams of passive income, they will become generous in their referral fees and commissions.

My Standard

I personally don’t accept anything less than 20%, but it all depends on the big picture, margins, reciprocal consideration and value. Remember the big picture and demand to be paid a fair amount or walk away. There are many opportunities out there but very few people who understand Joint Ventures, so you can call the shots.

A client of mine who owned a chain of restaurants radically improved his business when we tested his employees for the personality styles and re-organized the business. We all have characteristics of all the four major personality styles, however one is normally dominant. In business, it’s important to acknowledge our strengths and leverage them, and to find others to supplement our weaknesses. There’s no right or wrong character type. Here’s a quick overview.

The High D - Dominant style

Dominant style (minority of people, hardest to find) is bottom-line andresults oriented, impatient, sometimes tactless, driven and extroverted, with weaknesses in details. Major fear: being taken advantage of / ripped off. Good closers, great pioneers. Need the numbers and systems guys.

The High I - Influencing style

Influencing style is an extrovert, “party animal”, great at meeting people and starting relationships, popular, good opener, weakness is details and time management. Major fear: being embarrassed in public. Needs closers and numbers guys.

The High C - Cautious style

Cautious style is introverted, loves details, numbers and systems more than people, excellent numbers guys and accountants, computer experts, analyzers. Weakness is over analysis; fear is criticism of their work. Needs the extravert’s and the drivers.

The High S - Steady style

Steady style (majority of people) is an introvert, loyal, team player, family type, great systems and support person, needs security and long term relationships, fears risk, conflict and change. Needs others to make things happen and to create change and to take unpopular action when necessary.

Optimizing the Strengths of the Styles

This is a simplistic approach, but understanding our strengths and weaknesses and allowing people to do what they’re good at, while avoiding tasks that they’re weak at, is simply smart business sense. For technical sales we use High C’s and S’s. Ideal salespeople are normally High D’s with secondary I’s. One wouldn’t an accountant who is a High D, or a High S to launch a new business. You don’t want a High C to be the host at a cocktail party and we don’t want two High I’s behind a reception desk because they’ll talk all day!

Using personality style analysis has helped many of my clients to be better entrepreneurs and hire the appropriate people. Self knowledge is essential to success. I use the DISC style analysis – there are many others available, including the excellent Myers-Briggs Type Indicator.

Sales Tip

When selling to:

• High D’s - Talk results and ROI and close early and hard.
• High I’s - Build relationship, have fun and close early.
• High C’s - Provide copious details and proof and take time to close.
• High S’s - Prove that the support and relationships will be in place long after the sale is made and close slowly.

Management Tip

When Managing:

• High D’s - Give them lots of control and clear objectives and do what you say you will do.
  High I’s - Reward them publicly, make them look good and watch their time allocation.
• High C’s - Be specific, don’t rush them, and compliment their work (catch them doing something right), set time goals.
• High S’s - Make changes slowly, provide lots of security, share long-term plans.

When you have a service or a product that is bought many times over, it makes sense to pay to get a new customer. For example:

• I showed a hair salon owner client of mine how to invite high-end potential clients for a hair free cut and blow wave. His cost was negligible; however 82% of them were so impressed with the quality of his work that they became regular customers.
• A Tree Surgeon may offer a free service in order to obtain long-term customers.
• An accountant or lawyer may offer a free initial consultation.

Try These Excellent Money Making JVs

Combine the above with a Joint Venture and you can create the opportunity to access a large base of potential customers, especially if you have a consumable product.

• If your research and experience shows that most people who try your product go on to consume it on a regular basis over a period of time, why not ask JV partners to advertise your product and keep 100% of the first sale income for their trouble?
• Or they might want to give it away to their clients as a gesture of thanks for loyal patronage.

The clients who like it can be directed to make all future purchases from you.

A Little Upfront Profits You Greatly in the Long Run

Smart coffee shop owners can target business people who work in the area with an offer of three free cups of coffee. The prospects will get used to coming in to the shop and probably buy muffins or sandwiches anyway, and if the food and service is really good they could very well become regulars. Three cups of coffee costs about 60 cents. What is your profit on a sandwich?

The Law of Reciprocity works.

When most people get something for nothing, accompanied by excellent packaging, friendly service and a good product, they feel obliged to reciprocate. What is the marginal net worth or lifetime value of a customer to you? Being generous and allowing them to taste and experience your products and services at no cost is a smart marketing strategy. People whom you would never have met will have a reason to try your products and services.