I was approached by a man who had unsuccessfully been trying to sell his franchises for four years. We looked at what the market really, really wanted and then doubled the price of the franchise and added a free trip for two to Disneyworld. I sold all the franchises in four months. When we added a free television set for anyone who bought a house from us, my wife, Rika, and I sold more houses.

People Want to Play

Why do they have conventions in Las Vegas instead of some unknown, small town? Because people want to play. They want an excuse to buy toys and have fun. Instead of thinking about what YOU want all the time, think about what your prospects want. Instead of hidden costs, try obvious perks. Trips, toys and trinkets are proven to work, especially when there’s a choice. People don’t want points or money or discounts as much as they want toys.

Justify Fun & They’ll Buy It

A man wants to buy a PDA. His wife says he should rather pay down some debt or buy a new refrigerator. He is then offered the opportunity to attend one of two seminars – one is for $800 and the other one costs $1500 but includes a “free” PDA. Guess which seminar he will attend. Some people need to justify toys and fun and when you give them the opportunity to do so, they’ll grab it.

Try This

Try adding a digital camera to your product or service and increase the cost of the product or service by the price of the camera, and see what happens. Give your customers an excuse to have fun.

• “Belinda, I know sales are down and I need to clean the garage out, but you know I have to attend that sales convention in Vegas and the river rafting “team building” will really help our sales.”
• “Bob, I know the kids are sick and you’re busy, but you’re just going to have to play Mom for a week while I take my sales team down to Hawaii for our convention. I need to train them up to increase sales and the spa treatments will help us bond.”

“Free” Gift

Free gifts also work really well. My friend buys a Mercedes from the same dealership every time because they always send his wife a huge bunch of yellow roses. Get creative and think about giving people a great excuse to buy from you.

As a business owner, you’re probably inundated with advertising offers and salespeople who want your money to advertise on billboards , radio and television, in newspapers and magazines. These salespeople promise massive exposure and hint at lucrative results and return on your investment. But you’re concerned about the risk… and as well you should be. A lot of advertising simply won’t work for you.

The good news is that there is an alternative.

The advertisers have space available and it costs them very little. That’s why they’re trying to sell it. I was approached by a well-known national business magazine to advertise my marketing seminars.

Here’s what I did. (I always talk with the Decision Maker, not the salesperson, who only wants a commission):

Robin: “Tell me honestly: for me to advertise in your magazine, I will need to sign up at least 50 people per seminar, per city. Then I will make a profit and be able to pay for your adverts. I know you can’t guarantee anything, but, if you were me, would you go ahead with this advertising?”

Magazine: “Oh, yes, no question about it, Robin – I would write out a check right now.”

Robin: “What I’d like to do is to pay you DOUBLE for this advertisement. You’re being
honest with me, right?”

Magazine: “Of course, but why pay me double what I’m asking?”

Robin: “You place the adverts, people respond to you (so you have full control) and you send me the replies. When they pay and sign up for the seminars, I will pay you $X per sign-up. That way, if I reach the target which you have assured me is a very reasonable expectation, you get paid double. When can we start?”

You will have worked out the numbers and calculated how much you could comfortably afford to pay them per sale.

This is called Contingency Advertising.

They assured you that they would take the advertising investment risk if they were you, so it is logical that they should take the risk themselves. After all, they do mean what they say, don’t they?

Pay for results, not promises. Remove the risk – let the advertiser take the risk.

Naturally, not every advertiser will do this, but it’s a numbers game. Ask enough advertisers and you’ll get a few takers. I have done this numerous times. When the ads didn’t work, I walked away with free exposure. When they did work, we all did well.

“Successful people ask better questions, and as a result, they get better answers.”
- Anthony Robbins

There are only two types of questions: Those that get negative or negligible results, and those that get great results. What questions are you asking yourself and your associates, employees and customers that can result in a better bottom line? What questions will reduce customer attrition, improve loyalty and profits and motivate the people you work with?

Design the Right Questions

• The answers to the questions we ask should result in answers that inspire, motivate and initiate innovation and positive action.
• They should encourage, cheer, challenge, energize and drive.
• The more specific the question, the more specific the answers… And the more specific the answers, the better. Specific is terrific.

By designing the right questions to ask those involved in our business, we direct the business to greater success and focus everyone on the goals and objectives for which we have taken responsibility. When you ask the right question, you create an answer that begets a success strategy.

Try Asking These for a Self Check:

1. “Which three things can we do to increase the amount of people coming into the store by 5% without any cost or risk to us?”
2. “How can I pay for results instead of promises when it comes to advertising?”
3. “Who do we need to work with in a Joint Venture to double the amount of prospects we are currently exposed to?”
4. “How can we create three new streams of increasing, passive income?”
5. “How can we benefit from someone else’s advertising and marketing activities?”
6. “What can we do to double the value we offer our clients, without increasing our cost of sales?”
7. “How can we get customers to increase the amount of times they visit our business by 30%?”
8. “How can we reactivate 40% of our inactive customers?”
9. “How can we create back end sales without increasing our overhead or the time it takes to sell the back end?”

Sales Tip

Learn to ask questions that result in a buy. “O.K., Bill, I’m going to charge you card now for the basic Widget. Now shall I add the Blue Squink for $100 as well as the Rutten for another $800, or shall I just add the Blue Squink?” The answer should be, “Sure, add both”, or, at worst, he says, “Oh, just the Blue Squink for now.” Either way, you have upsold him.

Management Tip

Management questions can help or hurt. Ask, “What could I have done to help you achieve even more sales?” “You’re really at the rock face, Candy. What do you suggest we do to improve customer service even more?” “Bobby, I want to pay you a higher commission. What can we do to ensure a higher transaction amount per sale?”

A Shocking Study

Psychologists put four monkeys into a cage. In the cage, they erected a pole with a platform on top of it. They put a huge bunch of tantalizing, ripe, yellow bananas on the platform. Soon the monkeys smelt the bananas and eagerly started to climb nimbly up the pole to get at them. Immediately, the psychologists started squirting the monkeys with strong jets of icy cold water from fire hoses. They did this every time the monkeys tried to get to the bananas, and, naturally, soon the monkeys gave up trying. They sat around getting hungry.

Then the psychologists removed one of the monkeys and replaced him with a new monkey who had never experienced the wrath of the fire hoses. Soon the enticing aroma of bananas assailed nostrils and he started climbing up the pole towards them.

What do you think the other furry fellows did?

That’s right, they grabbed the newcomer and pulled him down from the pole, preventing him from getting at the bananas. At this point no fire hoses were used.

Well, they removed another the monkey and brought in a new one. Now, even the monkey who had never been squirted by the fire hoses, joined in to stop the latest addition from climbing up the pole!

One by one they removed the monkeys and replaced them with new monkeys, each of which was stopped from climbing the pole by the other monkeys, all of which, eventually, had never even been squirted with water!

That’s how belief systems and rumors work.

We start to believe the myths and urban legends. We become the victims of the limiting beliefs of others and accept those lies as our own, and then we, in turn, impose them on others, believing that we are helping them!

Why are We Doing This Again?

You’ve heard the story of the woman who regularly cut off the ends of a ham before putting it into the oven, haven’t you?

Well, eventually the husband asked why she cut the ends off and she said she was taught to do so by her mother, who was a great cook. The husband asked his mother in law why she taught her daughter to cut the ends off hams. She didn’t know – HER mother had taught her to do so.

Eventually, the husband found out that the grandmother’s oven was too small – that why the ends had to be cut off. And even though his wife’s oven was quite spacious enough to accommodate three hams, she continued to cut the ends off.

Perception is reality.

We tend to make the reality of others, our own. We say we want to learn from their mistakes, but we often learn to limit ourselves with their false restrictions. We allow fear instead of faith to guide us.

Duck vs. Eagles

Ducks fly in flocks and stay close to the ground. Eagles fly alone and high. Eagles don’t fly around with ducks, or they might start quacking before too long. When the mob runs south, Eagles stroll northwards.

What’s Holding You Back?

Small elephants are tied up with a strong chain until they realize they can’t escape. When they’re grown, a thin rope that they could snap very easily will enslave them to the extent that they have staved to death and burnt to death because they believed a meager rope was a powerful chain. What is your rope? What beliefs do we have that are preventing us from happiness, health and hilarity?

Are we monkeys or monarchs? Minions or miracle workers? Let’s dare to dream. Easy is not an option. Quitting is also not an option. Let’s have goals that are bigger than our fears.

Do you want to know whether or not you will achieve your goals? Just look at your life, and you’ll know! What you consistently do in your life is a very clear prediction of where you will be in two years’ time. Your level of self discipline is a crystal ball – there is a definite link between discipline, self esteem and accomplishment. Look how many hours you spend dedicated to the accomplishment of your goals, and your future will reveal itself to you.

“We shall pay any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and the success of liberty.”

- John F. Kennedy

Successful people are “Outcome Driven”.

• They know exactly what they want.
• They focus on the reward, not the process.
• They highly respect, protect and prize their time.
• They do things in the order of their importance.
• Their time is prioritized.

Frank Lloyd Wright said, “I know the price of success: dedication, hard work, and an unremitting devotion to the things you want to see happen.”

Mike Litman says, “You don’t have to get it right; you just have to get it going. Take action NOW. In life, you’re either consistent or you’re non-existent.”

Which are You?

• Do you prepare your day with a Do List of the six things you absolutely have to accomplish the next day? Is your vision so clear, so compelling, so exciting, that you can’t go back to sleep again after thinking of it?
• Or do you drift along, side tracked and buffeted by every new quick buck scheme and MLM dream, grabbing here and there and never sticking to anything?

• Are you an unstoppable machine, up early and rearing to go? How worn is the snooze button on your alarm clock? Do you even NEED an alarm clock?

And please check your philosophy. Your entire life and business is a reflection of your philosophy.

“The heights by great men reached and kept

Were not attained by sudden flight,

But they, while their companions slept,

Were toiling upward in the night.”

- Henry Wadsworth Longfellow

Action Steps

How many hours a day do you dedicate to your magnificent obsession? If you see a need for change, CHANGE NOW. Take charge. It’s not too late! Make it happen. Align yourself with Eagles, cut the ducks out of your life and kick any money making scam that isn’t working to the curb. Get a new telephone number and only give it to winners. You can do it.

We are all leaders; in our families, churches, temples, lodges, clubs, businesses and fraternal organizations.

Manager vs. Leader

Have you ever heard of a Cult Manager? What about a Religious Manager. Of course not!  Yet, where have we ever seen more loyalty, commitment and blind obedience? They’re leaders and there’s a huge difference between management and leadership. “Semantics”, you say. Well, when I went to Hotel School and was taught how to be a Hotel Manager I found that I had to become a Leader in order to gain the loyalty and commitment of my staff.

How I Created Loyalty as My Staff Tested Me

When I first arrived to work as a manager in a hotel in Rhodesia, now Zimbabwe, the staff did the usual hotel staff things to test me. The cashier would mix up the cash register, and see if I could sort out the problem. The night chefs would stay home, and see if I could handle the kitchen at night and prepare the breakfast. I had to prove myself. How does a manager cope with that, as opposed to a leader?

I was called in to a meeting of my management peers and they told me to fire a certain Functions Manager. He was a rebel and no good, they said. Lazy. Obstinate. Get rid of him!

His name was Oral and as I watched him at work I saw his staff of waiters set up the conferences and do all the work perfectly while he sat outside, smoking.

I called Oral into my office and fired him. Then I said, “Oral, I’ve done what everyone here wanted me to do. I fired you. Now, I’m rehiring you on my terms. Here are my terms: You can sit outside and smoke all day. You never have to enter the hotel. As long as the job gets done to my satisfaction, I’m happy. If not, we will talk.   How’s that?”  Oral beamed.

He thanked me profusely. He was happy. He did a great job. I was happy. And one day he saved me from being badly beaten up. Oral, you see, was a natural leader. He understood leadership.  Suffice is to say that after a while I had a loyal following instead of an obedient staff.

A Leader Understands

A leader understands that she is leading personalities with value systems, goals, fears, hopes and dreams. She knows that she can get people to work 24/7/365 when she pushes the right buttons. Never run, raise his voice or panic.

Creating Real Motivation

When I was 17 I was drafted into the army. I saw what leadership was and I saw what psychopaths did. The psychopathic, racist South African army officers got people to do things by force. They achieved very little. The true leaders in the army got a lot more done, without fear, manipulation or force. They got soldiers volunteering for things. When your people are motivated and have a vision and a goal, they will achieve their goals and your goals together. Without pay, if necessary. Financial rewards and incentives are not the most powerful there are.

Questions You Should Ask the People You Intend to Lead:

1. What is your greatest fear and your greatest dream? Why is that your fear? Why is that your dream?
2. If you had a million dollars and lots of time and energy, what would you be doing right now?
3. What feelings do you want to experience, and what feelings do you want to avoid in your life?
4. What’s the best book/movie you ever read/saw?
5. What are you most proud of about yourself? What is you greatest skill? What do you do best?
6. What are you weakest at?
7. If you could have any job, what would it be, and why?
8. What is your greatest worry?
9. How do you feel about…?
10. What would you change about this business/organization?

Ask open ended questions; draw them out. “Tell me more? What do you mean by that, exactly? Why do you say that? And? Yes?”

Characteristic of a Phenomenal Leader

The true leader knows that she has to know a lot about the people she wants to lead.

• Empathize and care.
• Show them how to measure their progress.
• Treat them fairly and be consistent in how you lead.  Regularity, honesty and consistency is important.
• And there must be clear guidelines, consequences and reasons for what happens. Everyone must understand why they are to do what they do, what the outcome is supposed to be, the consequences for failing to do the right thing and the BIG PICTURE. The vision, the overall strategy, should be understood by everyone concerned.
• Most of all, each team member should know that, by reaching the company or organization’s goals, they will reach their personal goals as well. They should have a vested interest in the success of the venture. This is vitally important.

Mortimer Adler was quoted in Time Magazine in 1974 as saying, “In Aristotelian terms, the good leader must have ethos, pathos and logos. The ethos is his moral character, the source of his ability to persuade. The pathos is his ability to touch feelings, to move people emotionally. The logos is his ability to give reasons for an action, to move people intellectually.”

Very few managers know how to lead. It’s never too late to change. Leaders are firm, flexible, value-driven and honest. They have Magnificent Obsessions, driving goals and clear action plans. Their followers feel loved, secure, cared for and lucky. Together, we can do amazing things.

Rats!

Years ago, a pilot was attempting a world record long distance flight. He was nearing the end of his journey and was two hours away from the next airport and his final target, when he heard a frightening sound. He heard the distinct sound of a rat gnawing at something. The adventurer knew that this could spell disaster; the rat could chew through his control lines or the fuel line, and cause him to crash into the mountains below!

At first he started panicking, but then he started thinking about a solution. At last it came to him: rats can’t handle high altitudes! Don’t ask me how he knew that, but his knowledge solved his problem. He started climbing higher and higher, until the gnawing sound ceased. The rat had died from the high altitude. When he landed his plane, he found the dead rat.

Three lessons:

1. You can panic or you can think. There is a solution for every problem.
2. Knowledge without action is useless. Had the pilot not flown higher, knowing about the solution wouldn’t have helped one iota.
3. Bad things don’t last in the high altitude of high ideals, lofty goals and soaring aspirations. Rat ideas die where eagles soar.

What’s Rubbing Off on You?

Evidently a Jerry Seinfeld TV comedy show recently featured a scenario where the valet who parked Jerry’s car had very bad body odor. When Jerry and his friend got into the car, the BO stuck to their clothes and resulted in her boyfriend rejecting her because she smelt bad! When we mix with negative, pessimistic people, their attitudes tend to stick to us like BO and sabotage our success. But when we mix with positive, enthusiastic people, that motivation rubs off on us as well and we achieve our goals even faster.

Your thoughts determine your attitude, your actions and the result you experience. Manage your thoughts and your input and soar with the Eagles!

When I attended a Dale Carnegie Management Course, the trainer, Deon, told us a story I’ll never forget.

A Change of Heart

He owned a successful jewellery store in a mall. After attending his first Dale Carnegie course, he decided to treat the security guards in the mall, whom he’d always ignored, in a friendly and respectful manner. He started asking them about their families and greeting them. Suddenly, they started arresting thieves in his shop, for shoplifting.  He called a meeting of the security guards and asked them what they thought had caused this rash of shoplifting.

Kindness DOES Effect the Bottom Line

To the best of my recall, this was their reply, as Deon conveyed it to me: “Sir, there has always been shoplifting and theft in your store.  But you treated us so badly that we simply chose to ignore the thieves.  Since you started treating us well and showing a genuine interest in us, we started catching the thieves.” Deon estimated that he had lost tens of thousands of dollars over the years because of his uncaring and haughty attitude towards the security guards.

Two Simple Exercises to Build Relationships

#1 – We tend to underestimate the tremendous untapped profit that can be released when we start to treat our employees well. I’m not talking about being soft or compromising our standards; I’m talking about being sincerely interested in their well being, dreams and goals. Remembering their family members’ names and their birthdays is a good start.  One simple exercise that works well for me is to have a piece of paper in my pocket where I jot down personal information about employees and file it for later reference.

#2 – As a group exercise, we hang a paper card around their necks, on their backs, and have them each write a positive, up-building, sincere and honest compliment about the person on the card on his or her back. At the end of the exercise, each person has a whole list of good things that other people think about them. I have known employees to keep these lists for years.

It Pays to Notice (& Compliment) Good Behavior

Many people seldom receive specific, honest compliments. They dress as well as they can and nobody notices or remarks on it. They have their hair done, and no one says a thing. They work overtime and it’s taken for granted. Notice their contribution, reinforce good behavior and reap the rewards.

It All Starts With You

And, if you really want to massively increase your sales, stop whining about your staff and attend the Dale Carnegie Management Course. It all starts with the owner of the business. That’s where the buck stops. And that’s YOU.

The same principle applies to Joint Ventures, the most powerful business tool ever discovered. Good relationships are the basis for good business. Together, we can do amazing things.