It’s like sugar in your gas tank, poison in your pop, the worm in your apple – the one flaw that can cripple even the best Joint Venture, and something to be avoided at all costs.

The reason why many newbies to Joint Venture brokering fail is their choice of Joint Venture partner. Because of their low self-esteem and confidence, along with their limited belief and low aspirations, they approach people by whom they don’t feel threatened. (This is the same reason why network marketing newbies try to recruit losers.)

Think about it:

When you try to set up Joint Ventures with copycats, counterfeits, wannabe’s, and “managers”, you’re not dealing with real decision makers.  Sycophants, sidekicks, mimics and morons cannot make a JV work – they don’t have what it takes. If they did, they would be the head honchos, the chiefs, the principals. But they’re not. They talk the talk, but they can’t walk the walk. They’re just parasites and pawns, and they with frustrate you and fail you.

Deal with the Top Guy

Smart JV Brokers know that the higher you go, the more you grow. Deal with the top guy, the president of the company, the real deal, and you will find your Joint Ventures flowing and flourishing.

• They make good decisions, which they make fast, and they can pay their way.
• They have a track record of success, and that is a clear prediction of their future with you.

Winners are generally generous and upfront – they will tell it like it is and practice what they preach – that’s how they got to be the owner of the business. The posers and pretenders will sabotage and scuttle your lucrative JV.

How to Access These Winners

The way to get to the top people is to create a really good, complete, professional presentation that requires no money, no risk, and little time from the other party, and pushes all the right buttons. It should be logical, short, and sweet, understandable, and concise.

Most of all. It needs to have high, residual potential. After all, the JV is about money, leverage, and results – it’s not about you, so don’t get your self-esteem or lack of experience slow you down and lower your expectations.

Go to the top dog, not the concierge. Pitch your JV with the focus on the bottom line and his or her interests – not your own. And stop trying to sell yourself – successful people don’t have to convince others that they are successful.

Here are a few red flag words that will chase off any winner:

• “Integrity” the bigger the loser, the more often he will use this word!
• “I am honest”
• “I will try / do my best”
• “If”
• “I hope / I guess”

If you have done your homework and you have the right training and support, you will speak easily and as an equal.

You may feel important by dealing with losers, but you will become important by dealing with winners.