Let me tell you about two entrepreneurs, Douglas and Sally – both of whom work very hard and see results from their efforts.
Douglas is a self-employed salesman who likes to think of himself as an entrepreneur. He sells his products and services, employs two people, works hard, and pays the bills. He belongs to the local Chamber of Commerce and a service club and pays for T shirts with his business name on them, which he gives to the local baseball club. His market is limited to certain people within a certain geographic area, he has a 16% net profit margin, and his competition forces his prices down, which directly affects his bottom line. He finds himself spending more on advertising for less return, and he has less time than ever before. He is affected by the weather, the economy, the interest rate, and business trends. He works harder for less, and as he gets older he finds he has less energy, less patience, and less security.
Sally is a Joint Venture Broker. She is a real entrepreneur with no overhead except her computer connection and telephone, and she runs her entire business in two hours a day. She has JV partners around the world and she can easily add additional income, all of which is 100% profit. She has a portable skill set which works anywhere in the world under any economic circumstances. She is involved in different industries, so she doesn’t experience the usual ups and downs during busy or quiet times – her cash flow is regular, being residual income spread over different industries in different geographical areas. She has a very low risk, high return business, and she sleeps well at night as she becomes increasingly more wealthy.
Douglas has all his eggs in one proverbial basket. He works harder and harder for less and less and is impacted by things beyond his control. He worries about losing his customers, the competition, being incapacitated and unable to work, the economy, and local politics. He is at risk, and he knows it. Sally easily increases her profits, diversifies at will, and has no inventory, employees, overhead, advertising or marketing budget or capital investment. She has both time and money, freedom, and fun. She is in control of her own life and time.
Douglas could use Joint Ventures to double his profits in short order with no cost or risk, reduce his risk and overhead, and create more time freedom. Or he could just continue the way he’s going… Sally can increase her net profit quickly by simply enhancing her existing JV’s and adding more. Both these entrepreneurs can dramatically improve upon their situations with the magic and power of Joint Ventures.
August 20th, 2008 at 4:30 pm
Well said