Most Network Marketers rely on trying to recruit:
- unsuspecting waiters in restaurants,
- fleeing family,
- captive audiences in gas stations and supermarket lineups,
- and those attending business networking meetings,
to build their business. After recruiting three of four people, who in turn use the same, silly recruiting techniques, they quit, disappointed and frustrated, and lose an excellent opportunity to use leverage and duplication to build real wealth. Warren Buffet bought a Network Marketing company, after all.
The key to success in this business is recruiting more than four people.
You Might Say:
“But it’s so hard! Nobody listens to me! They’ve heard it all before! Who can I talk to? They don’t understand! I worked so hard and I didn’t get anywhere! I was right – this doesn’t work.” Precisely – the system that you use doesn’t work, but that doesn’t mean there are no alternatives. I can only tell you what works for me, which doesn’t mean that others systems don’t work.
Let me share with you what WILL work for you, given that you don’t get negative and quit like most well-meaning people.
One Qualifier Here:
I’m not talking about MLM’ers who sell lotions, potions, swills, or pills; I’m talking about legitimate, professional, necessary services that no reasonable person will stop paying for.
1. Learn the “Compound Interest” Concept & Set a 3 Year Goal
Understand the “compound interest” concept that we learned about in Jeff Olson’s amazing book, “The Slight Edge” – you need to set a three year goal and be aware of the process of time and return on investment. That keeps you motivated, consistent, and persistent.
It’s worth conceptualizing the timeline and realizing that this is not a quick fix, but a real wealth building process that makes some people a million dollars a year. That doesn’t mean you can’t make real money fast, but it keeps things in perspective and show us why things DON’T work.
2. Understand Your Product or Service.
I focus only on services marketed via MLM, since that is, in my opinion, the most viable, lucrative and long-term option. Know what you’re talking about and be very well prepared and equipped.
If you’re new in the business, make sure you have a reliable, professional upline support system in place.
3. Create a “FEEDER SYSTEM” like we have done with DollarMakers
This means getting the people coming to YOU, instead of hunting them down, cold calling, and generally irritating strangers. This can be done through Centers of Influence, group meetings, and the Host Beneficiary process.
Sign up strong, influential people that actually understand business and leverage. This is the part where most people fall through the cracks; they know their service, they’re in it for the long run, they show up at meetings, they’re committed, but they have nobody to recruit.
Two words will change your life: “FEEDER SYSTEM” – something that is created to feed you with qualified prospects on an on-going basis.
Two Final Points:
1. I talked with a woman who was bewailing the fact that she had nobody to talk with about her MLM business, and I gave her three specific things she could do to create a Feeder System. She never did anything about it. If you’re not prepared to work hard and do what it takes, it’s either because you don’t believe in the system or in yourself, or because you are simply bone lazy. There is no excuse.
2. If you’re communicating with losers, the above will not work. Find people with successful track records, achievers, and leaders to work with. These are the ideal people to incorporate in your Feeder System. And the Feeder System can be set up in such a way that you never mention your MLM business – that’s the Joint Venture approach in action.