Why do you employ people? For each of them to produce value, resulting in net profit in excess of the amount you pay them.

Why would you accept less than that? I know some of us are saddled with unions, relatives that work for us, people we’ve inherited and can’t easily get rid of, and many other excuses, however here are a few pointers that I think will help.

Remember, getting the job is the first job of someone who wants to be an employee. After that, every day, they have to prove to you why you should still hire them. and not give them the sack.

1.   Link their income to their production.

Work out what your real net profit is, your incremental profit, and a way to measure the output of every employee. This takes some analysis and a spot of Work Study (Organization and Methods), but it is well worth the exercise.

• Don’t be too generous, and remember you’re not a socialist organization. People should get paid according to what they produce, not what they need.
• Set traps to catch rats. Take a really good look at productivity, shop your own business, record phone calls, restrict Internet use, use Secret Shoppers, send one employee on leave for a week and see if the others cope. If they do, get rid of the worst one.
• Educate your employees about profit and business.
• Look after your champions, and remember that people change.

2.  Increase the production of your salespeople.

Teach your salespeople to sell, make them accountable, don’t accept excuses, have a sales meeting EVERY day, and fire your worst salesperson on a regular basis. Focus on results, not pipe-line, reputation, branding, market share – just the bottom line. Get them all onto a commission-only basis. Beware of  “sales trainers” – they usually can’t sell.

3.    Weed out the leeches and parasites.

Make their job unbearable if necessary; simply give them lots of work that they hate and micro-manage them. They’ll soon leave if you do it right. You’re in business to make a profit, and you don’t owe them anything.

4.   Learn to Delegate.

The best program I ever attended to learn about management was the Dale Carnegie Management Course. I learned a lot of valuable information about delegation, and I highly recommend it. Most “managers” have no idea how to manage, motivate, or discipline people. Your people need to set their own goals, report to you how they’re doing and how they will improve, and be accountable for their commitments. No excuses acceptable.

5.    Understand Joint Ventures.

In my business, everyone I deal with is a JV partners. I run my company with no employees, no risk, no cost, no overhead and little time. So I make a lot more profit and I don’t have to deal with losers and users. Lean and mean. Learn how JV’s work.

6.    Don’t hire socialists, smokers, or people who don’t need a job.

If you need an explanation for this one, you have a problem.

7.   Reward innovation, honesty, loyalty, and ambition.

These qualities are hard to find. Look after your champions and lock them in with residual commissions and long-term incentives.

8.    Familiarity breeds contempt.

Don’t be their “buddy”, maintain your distance, be strict, hold people accountable, and lead by example.

9.    Set up a “Dress and Grooming Code”.

When people look good, they feel good, and they do better work.  Set and maintain high standards in every area of your business.

10.    Train them, train them, train them.

Especially in the Joint Venture mindset.

If you have one of the two dry cleaning businesses in a small town, with high overhead and limited customers, scarcity is a reality to you.

If your business depends on the weather, the traffic, offshore competition, finding good people, or politicians, or if you sell your time, lack and risk are your constant shadows.

And if you have all your eggs in one basket,

• if your income depends on the whims of others to any extent,
• or if you rely on others or serve a limited geographic area,

shortage and fear follow you home at night.

Are You a Soldier or a General?

Many “businesses” are really simply prison cells, shackles, time vampires, and Swords of Damocles. If you own a franchise or if you are a self-employed salesperson posing as an entrepreneur, scarcity is a reality for you. Without scalability and replicability, you’re what Domenick Celentano, an Adjunct Professor at Fairleigh Dickinson University, calls an “Artisan Entrepreneur.” Or what I call and “Paid Slave” or “a Laborer with a New Lable” – not much different from being an employee, except that you work harder for less and take more risk. You can be a soldier or a general.  Entrepreneurs are generals.

Stephen Duke wrote:

“There are lots of ‘independent business owners,’ but few are actually ‘entrepreneurs.’ Most are skilled technicians or managers in their fields and they work IN their own business, but fewer still work ON their business. There is a difference.

Self-employment is on one end of the continuum and Entrepreneurship is on the opposite. The difference is what the individual actually does for the business: Are they simply doing what they were doing for the ‘Man’ before they started working for themselves? Or, are they working at building a “world class company” that does the things they once did for a living?

Don’t be delusional about self-employment, even if you are not working by yourself – it is still not entrepreneurial. One must really be working on building a company that is less egoistic and more centered around its stakeholders i.e. what’s in it for them, instead of what’s in it for me. When you understand this, you understand the difference between the self-employed business owner and the entrepreneur.”

Why I Use Joint Ventures

To move from scarcity and risk to abundance and peace of mind, I became a Joint Venture Broker 23 years ago.

1. There is literally no limit to my business, except that which I choose.
2. My business is ultimately scalable.
3. I operate with no cost, overhead, employees, risk, inventory, advertising and marketing budget, or administration.
4. And I have plenty of time on my hands.
5. If you choose to keep the business you have, you can put your bottom line on steroids by understanding how to use Joint Ventures and create huge back-end income at 100% profit, while reducing risk and time spent.

There are many fish in the sea, if you set your business up that way. Threats fade away, and you can focus on building nets and working when you feel like it. A good Joint Venture Broker has his ego in check, focuses on the bottom line, is very selective, and enjoys abundance. And he sleeps well at night.

Years ago, I was chopping wood for a barbeque. I wore sandals, and stupidly supported the wood with my foot. Bang! I chopped right into the tip of my front toe. The only thing that prevented me from cleaving the entire toe in half and limping for the rest of my life was my sandal. Idiot. At the emergency room, they injected directly into the quarter-inch wound before sewing it up. Ouch! I no longer chop in the direction of my feet.

I was preparing for a camping trip

I was going preparing for a camping trip to Ponta Do Ouro in Mozambique in the summer of 1972. (Don’t go there now, unless you like the idea of landmines – you might lose more than a toe…) As I packed my VW minibus camper, I carried my snub-nosed .38 Astra Special revolver on a sleeping cushion. As I stepped up into the back door, the loaded gun slipped off the pillow, hit the bus’s floor, and went off. Since the windows and other doors were closed and a bullet was definitely fired, it can only have passed between me and the inside of the one door – a very small space – a close miss, if ever there was one. Stupid. I learned an important lesson and gained a renewed respect for guns.

I have met more conmen, shysters, and outright thieves in the past twelve years than I ever thought possible. And with governments fast going the way of outright socialism and banks and the taxman collaborating to put the squeeze on business owners, we live in an increasingly  dangerous business world. It’s time to grow up and realize that we are at risk, and that we need to limit our risk.

When I tell people to do business with no cost and no risk, I mean it.

I know a fellow with a giant ego and a small IQ who regularly sought to differ with me on this point. I have seen him lose a lot of money, since he doesn’t understand how to avoid risk and cost. If he did, he wouldn’t lose so much money in his harebrained schemes, or work with thieves. Knowing how business works, and understanding the odds, the risks, and the fact that there are a few dishonest people around, makes it necessary, if one wishes to get rich, to avoid risk and costs. And it’s easier than it seems.

How To Avoid Risks, Costs and some Dishonest People

1. Use leverage and existing resources instead of paying for new ones. Work strategically and don’t rely on any one source of income.
2. Pay for results, not promises.
3. Be VERY careful whom you associate / do business with. Remember that people can change for the worst – easily and quickly, so be prepared for that.
4. When you smell a rat, RUN. Cut bait. Delete. Immediately.
5. Test people in many ways to make sure they are still loyal and honest. Be a detective.
6. Don’t disclose the identities of your Joint Venture partners.
7. Triangulate deals – don’t sell your own products and services.
8. Align yourself with people who share your philosophy – don’t link up with mystics, socialists, environmentalists, or reverse racists.
9. Don’t trust government or work with government or their agents.
10. Operate with no overhead – lean and mean. Expect the best and prepare for the worst. Spread your income and diversify.

Joint Ventures allow one to operate as above, and the older and wiser I get, the more I appreciate the power and sophistication offered by the Joint Venture systems I use. If you’re carrying a gun, make sure it’s not pointed at you.

I just noticed that a fellow with a massive database is following me on Twitter. He knows who I am. I could show him a simple, proven, safe, no-cost, risk-free system that he could introduce easily to his database. Conservatively, it would earn him $5,000 per month in passive income within three months. (No, it’s not Network Marketing.) Yet I can virtually guarantee that he won’t even consider it. Why? His giant ego. Seminar leaders, “gurus” and “trainers”, much like many of the owners of small and medium-sized business, allow their egos to steal massive potential profits from right under their noses.

We’re not in business to feel important or to impress people

We’re in business to make the most possible after-tax profit, with the least cost, time, risk, and effort. The fact is that most “gurus” and “entrepreneurs” are not really entrepreneurs – they’re really just slick salesmen and pitchmen. (Anthony “Sully” Sullivan, the well-known “Pitchman”, says, “Life’s a pitch, and then you die.”)  Smart entrepreneurs understand that Joint Ventures and strategic alliances are the most sophisticated tools in business – they’re strategic, they employ leverage, and they are scalable. And they’re not based on ego, but rather on profit.

When we get our egos under control, we suddenly see new options opening up.

Look at the people who make the really big money, and you’ll find that they seldom sell their time, they actually prefer not to be on a stage unless they have no other option, and they evaluate business opportunities objectively and rationally. When we get our egos under control, we suddenly see new options opening up. But for that, we need to understand the back-end, leverage, and positioning.

Calvin Coolidge said, “Civilization and profit go hand in hand.” Most wanna-be business owners are simply broke, desperate, self-employed salespeople, whose arrogance is exceeded only by their ignorance, yet these are the very people who allow their egos to dictate their business choices.  A big fish is a small, rancid pond is only impressive those to even more pathetic and needy than he is.

“Robin, It’s about the Bottom Line”

The most successful businessman with whom I was ever privileged to work, partnered with me in my business and taught me a very important lesson. He said, “Robin, it’s all about the bottom line. If you maintain your integrity and sublimate your personal feelings and pride, your profits will soar.  There is always going to be someone richer and smarter than you are – don’t try to be a legend in your own lunchtime, don’t believe your own PR and BS, and focus on the bottom line.” He was a very wealthy man, one of the most humble, soft-spoken people around, and very strong and disciplined.

If you want to feel important, act in a pantomime, join a service or fraternal club and rise in the ranks to get a title, or teach kids. If you want to get rich, focus on the bottom line.

Years back in South Africa, my sales team would advertise my public seminars with huge, oversized posters / signs that they would attach high up on poles and trees along roads and highways – just high enough to make it hard for the municipality morons to get them down. Of course, they would be pulled down, since they were all illegal, but for the while that they remained in position, they filled the seats and we all made money.

When I took a salesman on, here was my pitch: “You pay for the signs, you print exactly what I tell you to put on the signs, you include your cell phone number on the signs, you put your signs up every week, you never turn your cell phone off except during my seminars, you take the calls that result from your signs, you book the seats, you pay your share the rental of the room where I present the weekly seminar, and you get five thousand bucks for every business I sell to the people you brought to the seminar as a result of your signs. OK?”

My Salespeople Earned Lots of $$$ – But if they didn’t remain consistent, they were Fired

My salespeople all earned between 5,000 and 10,000 per month in commissions. If they didn’t put up enough signs or respond properly to calls, if they didn’t show up in a suit and tie at every event, they were fired. There were two different responses to my pitch:

1. “I haven’t got money to pay for the signs / I haven’t got time to put up signs / I haven’t got a car / I haven’t got a suit / I’ll try / I hope / What if it doesn’t work? / How much money can I make? / What if nobody buys?” These people were chased out of my office immediately.
2. “What is the limit on my earnings? Can I put up more signs than anyone else? Can I put my signs higher than the others?  Can we have more than one seminar per week? Can I start right away? Can I recruit more salespeople and get an override on their sales?” There people started work immediately. If they had a job, I made them quit it.

There is always a reason to do something and there is always a reason not to do something. To me, it’s black or white. If you’re not making money, stop sleeping and work longer hours. Put in double the effort. If you can’t afford it, sell your TV set, your Xbox, your toys. Borrow the money. Stop making excuses, because the more excuses you make, the less I trust and like and respect you. I don’t believe or accept your excuses, anyway.

Losers Always Have An Excuse At The Ready

Losers always leave the back door open. “If this doesn’t work, I’ll get a job again.” That attitude GUARANTEES their failure. They make excuses in advance: “IF it doesn’t work / I’ll try my best / I can’t FORCE people to buy / I GUESS / I HOPE / I can’t guarantee anything / the weather / the economic situation…” Winners never doubt that they will succeed, because doubt is poison. Would you drink a little poison every morning? Mixing with losers is poison. Following losers is poison. Belief and positive expectancy is rocket fuel power.

I know what you believe and who you are by what you DO, not by what you say, your promises, hype and B.S. I look for consistent actions – I don’t even hear your words. The reason why people succeed is that they expect to succeed, and they will do whatever it takes 24/7/365 to make their dreams come true. They are fearless warriors who never quit, never make excuses, and never lie or steal. With a winner, what you see is what you get. Winners are fanatics. I had one salesman, Colin, who heard from someone that his eyebrows were too thick, so he shaved them right off! When he walked into my office the next morning, I laughed so much, I nearly wet myself. But my respect for Colin went through the roof, and in spite of looking like a Martian, he doubled his sales that month.

Be Serious, Dedicated and Fearless

Be a fanatic about your work, and you simply can’t avoid succeeding. Paul J. Meyer said, “Whatever you vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon, MUST inevitably come to pass.” Believe and achieve!

Few people have guts to tell it the way it is. Robert Kiyosaki, in this incredible video, says things like:

“Four things make 90% of the people poor: taxes, inflation, debt, retirement plans.”

And then he provides solutions.

He says, “America will become a third world nation – rich and poor. That’s it. Tell me something money does not affect. Most guys are just wimps. Pussies. Cowards. They don’t have it, so they should get a job. It takes discipline.

“Most people would like to have a great body like Charles Atlas, but they’re at Burger King wolfing down a Whopper with fries. I don’t know how you can expect to get anything you want without some degree of long-term commitment. Quitting is the easiest thing to do. That’s why most people don’t make it.

“Everybody has doubts and fear of failing. But look at Tiger Woods or any great athlete: when the going gets tough, that’s when they turn into geniuses and most people turn into wimps. Get off your butt. If you want to be a mechanic, you go hang out with mechanics. If you want to get rich, hang out with rich people.”

3 Things to Succeed in Business

When it comes down to it, you need three things to succeed in business:

1. The RIGHT financial education.
2. Connections with the right people.
3. GUTS. The guts never to quit, make excuses, or run away.

Let’s talk about these three.

1.    Financial education:

Kiyosaki points out in his four quadrants that you can be an employee (quadrant 1) or a self-employed salesman / solopreneur (quadrant 2), and never get rich, or you can be in quadrants three and four. Quadrant three is big business (500 employees or more) and quadrant four is having your money work for you.

Most people who don’t have money think it’s impossible to play in quadrants three and four, whereas DollarMakers shows you how to participate in big business through Joint Ventures and to make money from the investments of other people – anyone can do that. We don’t have money problems; we have thinking problems.

The rich get richer and the poor get poorer. Why? Because the rich keep doing the things that made them rich, and the poor keep doing the things that made them poor.

2.    Connections with the right people:

DollarMakers has hundreds of Members, many of whom have a great understanding of Joint Ventures, in 19 countries – all looking to do a deal with you. And we FIRE dishonest people who don’t abide by our Code of Business Ethics. We are constantly weeding the moochers and posers out. Winners will link you with winners, and losers will introduce you to their loser friends. We provide various platforms and options for connecting with the right people. We’re not a networking group full of broke wanna-be’s.

3.    GUTS.

If you are a weak, politically correct, passive-aggressive, excuse-making wimp, don’t join DollarMakers. Our Members have to take full responsibility for their own success – we’re not socialists or quitters, and we don’t carry passengers or pamper parasites. We’re excited, determined, motivated, and disciplined. Our goal is to MAKE MONEY. That’s why we’re called DollarMakers.

If you’re serious about success and you’re tired of watching your wealth go down the drain, join DollarMakers. Right now.

Scotiabank has a slogan, “You’re richer than you think” – I wholeheartedly concur.

Most of us focus on what we don’t want to happen, what we don’t like, our fears, and the bad things in our lives. You only have to open any newspaper (do people still read those?) or turn on CNN to see how bad news dominates the thoughts of the average person.

The fact is that you have access to wealth and prosperity of which you’re probably blissfully unaware.

Bear with me, and you will see both the logic in my statement and the way to turn problems and goals into hard cash.

A Mind-blowing Epiphany for Entrepreneurs

We’ve all heard the truism, “Business is finding a need and filling it”, so people rush out and find a product or service to sell, or they buy or build a business to solve problems. Then they have to sell those products or services.

That’s why 87% of new business fail in the first five years and 87% of the remaining 87% fail in the next five years.

And that’s also why most “business owners” are in fact broke, self employed salespeople, and why most entrepreneurs either have money or time, but seldom both.

The problem is that they are working BACKWARDS.

Make Money Linking Problems to Solutions

The fact is that:

1. Everyone in the world has access to resources, and everyone knows many people who have access to resources. By the same token, everyone has problems, challenges, hopes, and dreams.
2. Every business is looking for more customers and more sales, and every business has excess inventory, perishable resources and other resources, hidden assets, and customers.

There is a proven way to create unlimited, residual wealth by linking supply and demand, solving those problems, and helping people reach their goals, without limitation, cost, risk, lots of time, or even selling – it’s called Brokering Joint Ventures.

I’ve been doing it for 22 years. Very few people understand how to do this, and that’s what DollarMakers is all about – teaching people to make money by simply introducing people to solutions and being paid.

Anyone Can Do It

Anyone, regardless of their circumstances, age, education, or background, and whether they have a business or not, can create wealth by setting up Joint Ventures.

Bill needs what Sally has, so you link Bill and Sally and get rewarded. This is not a new concept, and it can be as sophisticated or as simple as you like.

You Can Profit from What Others Don’t Know

Most small and medium sized businesses operate on about 10% of their potential net profit because they simply don’t understand the concept of Joint Ventures. It’s also why so many of them fail. Joint Ventures give businesses the edge and provide them with a way to dramatically increase their profits, while lowering their risk and overhead significantly.

At a seminar I presented to business owners, a delegate told me that he discovered that one of his employees had cost him at least ten times what he paid her.

1. I had been telling my audience to incentivize all earnings…
2. and to link every cent earned to five cents generated in profits.

I told them that paying someone a fixed salary was not just stupid, but dangerous to one’s financial health.

Here’s his story, which adequately makes my point:

He had employed a middle-aged man whom he met at his church, and for whom he “felt sorry”, to “give him another chance”, at an above-average salary. Lots of red flags right there, but I digress.

Naturally, this “grateful” fellow promised to be the best employee he had ever had, and he went to work.

The business generated a lot of profit from back-end income, Joint Ventures, investments, and the like, and an important part of the duties of this employee was follow-up.

What the business owner didn’t understand was that he was dealing with an employee whose highest priority was to keep his job, not to create additional profit for the business. And that’s where he had made his mistake.

Why the Employee Mentality is Poison to Your Balance Sheet

The employee went through the motions of calling, closing, following up, and providing information, and completed all the required control and time sheets, but he was simply doing a job -

• he had no passion for profit or understanding of business,
• and he didn’t understand why his employer might want to make so much more money – after all, didn’t he have enough already?

His was a collectivist, altruistic, mystical philosophy, which was why he had never made money himself, and that philosophy is like poison to any balance sheet.

The Results Speak for Themselves

When the employer started getting phone calls and letters from his Joint Venture partners, his downline, his suppliers, and his customers, he started to put two and two together. He found that many of his valued customers had moved to his competition, where they got better services, more information, and more value from people who actually benefited directly from their patronage.

This employee had a lackluster, mediocre attitude when his boss wasn’t around, and we have all been exposed to that.

He realized that his lost opportunities, missed sales, lost customers, and diminished transaction values had conservatively cost him ten times what he had paid the loser that he should never have hired for that job in the first place.

The Moral(s) to the Story

An employee:

• Does the least and expects the most.
• Tells you exactly what you want to hear, and, like a politician, will bend the rules and overlook anything in order to keep his or her job.
• If they don’t receive a significant piece of new business, sales, or profits that they are responsible for generating, why should they bother? Where’s the passion and commitment?
• Their real agenda is far from that of the entrepreneur. They have no vested interest in the success or growth of the business, and they are in fact paid slaves or mercenaries. They are not capitalists.
• They will leave you for $100 per month increase, and you will never be able to pay them enough to secure their loyalty or commitment.
• A disgruntled employee can sabotage your business and reputation, and use the courts to hurt you.
• There’s a thin line between love and hate, and you tend to give your employees lots of information which they can use against you when they feel like it.

Create Overlap

Smart entrepreneurs work on creating a vested interest for people with whom they work, which we call “Overlap”. They remove the risk from their own business and force their employees to take responsibility for their duties and choices through financial incentives and commissions. They fire salaried people and rehire them on a commission only basis – no base salary, no leverage on the company except their ability to perform and produce, and no place for hidden agendas.

If that is a new concept for you, read “Atlas Shrugged” by Ayn Rand and examine the concept of Joint Ventures as presented at www.JVWisdom.com.

My Employee Free Business

After 22 years in this business, I run my business with no employees, cost, risk, overhead, or inventory. I can walk away from anyone at any time, everything I earn is 100% profit, and nobody gets to limit or sabotage me for long. Everyone with whom I work is a Joint Venture partner.

Audit Your Business to See the Truth

Audit what is really going on while the cat is away.

• Take a good, hard look at your employees.
• Shop your own business anonymously.
• Install cameras.
• Record all phone calls “for quality control.”
• Rethink the way you compensate your people, and what you are actually paying them for.

This is especially important for hiring web “masters”, often the most passive-aggressive people around, as well as secretaries, assistants, and office staff. You will find that you are paying far too much for losses, bleeding wounds, theft, and apathy than you should be.

The High Price of Altruism

By the way, when the business owner in this true story fired the loser who cost him so much money, he got sued, and his church excommunicated him for his “sinful and selfish” behavior.

You’re in business to make the maximum after-tax profit, with the least cost, risk, time, and frustration. Remember that.