No selling, no cost, no risk – it doesn’t get better than this!

Watch the video and download it all here.

How She Made $11,000 from Other Peoples’ Gift Certificates

“Your Sense of Scarcity is Showing, Sir!”

It’s been called a “Shrinking Pie” mentality – the doubt and desperation that accompany a feeling of deficiency and shortage.

People with this fearful, often spiteful, suspicious demeanor have a very different approach from those who embrace abundance, expect success, innovate, and generously share.

But those with this debilitating disposition are not simply harmless pessimists – they’re actually dangerous, subtle saboteurs. Why?

An Ounce of Doubt is Like a Drop of Poison

– a portion of rot. Sowing tiny seeds of doubt through a simple facial expression, a few well-chosen words, a hesitant response, a reluctance to proceed, the tendency toward compromise, and greed are all hallmarks of the sharks of scarcity.

These people are bad news for enterprising entrepreneurs. They usually hide secret agendas and fall-back plans, keep back doors open, and easily team up with your enemy behind your back, “just in case”.

Worst of all, they love claiming the unearned and specialize in riding on one’s coat tails.

These are the Parasites of the World

• The looters and moochers who cheer loudly when their Comrade Obama promises (and delivers, I’m sad to say) the redistribution of wealth.
• They’re terrified of being “left out”, even when they have done nothing to earn inclusion, and they are the first to drop their prices and lower their standards to make a quick buck – usually at the expense of someone else’s reputation.
• They want to work less and earn more – hence their adoration on labor unions. They love titles and accolades, though usually unearned, and bask in the glory of the producers and creators, their own impotence and poisonous pessimism carefully hidden.
• They are quick to call the ideas of the champions “Pollyanna”, yet they want the credit when these ideas work. They are the “Wait and See,” “I’ll think about it” people of the world.
• They  are the slothful, aimless, adult children who are just waiting for their Baby Boomer parents to die, so they can inherit easy money. They will squander and lose it, of course, but they don’t know that.
• They are the friends and relatives who show up at family gatherings empty handed, “forget” their wallets when the bills arrive in restaurants, and hide away like cockroaches when they fail to repay their debts to you.
• They are those who promise the world, talk a lot, pose and parade, but produce virtually nothing.
• They are cheap, stupid, and dangerous.

In her wonderful and enlightening book, “Atlas Shrugged”, Ayn Rand’s parasite characters are Wesley Mouch, Lillian Reardon, James Taggart, and Reardon’s mother and brother.

Having Pegged a Parasite, How to Proceed:

There is only one way to protect your baby child from a staving wolf – SHOOT the wolf. And if you can’t shoot the wolf, grab your baby and get out of there.

Do NOT:

1. Sit down to negotiate with the wolf.
2. Discuss your different philosophies over a cup of warm blood.
3. Compromise –

“OK, Mr. Wolf, how about you just bite one of my baby son’s hands off, and then I take him home – does that work for you?”

Sounds like government taxation to me – much like the Mafia.

The politically correct will set up meetings with terrorists, and a parasite is, in fact, a type of terrorist. Invite him in to your home (or country), and he will bring his terrorist friends.

Don’t be polite to pirates – blow them out of the water.

The Good News:

The good news is that if you are a producer and creator of value, you don’t need the parasites – they need you. Hence taxes.

You can move on to greener fields and create your own virtual Galt’s Gulch. If you’re Atlas, carrying the world of parasites, you can shrug. And you should.

1. You will prosper without parasites.
2. Your profits will proliferate.
3. You will have peace of mind and you will think clearly.

Break free from the putrefying, poisonous parasites, and prosper.

How to Peg a Parasite Person, and How to Proceed

I lived in Africa for 45 years – I understand the underground economy – the “black market” – the alternative, informal economy. Ask yourself why so many Chinese stores accept “Cash Only” or why so many people run their businesses only within their own ethnic community. Do you think people who run flea market booths all pay taxes?

In a world where socialism is growing by leaps and bounds, headed up by Comrade Obama and his gang, and the government resembles the Mafia more and more, it’s no big surprise to me that people are waking up. The banks are simply a giant, legal Ponzi Scheme. (Read Kiyosaki’s Conspiracy of the Rich.)

Trading and Bartering

I lived and worked in Rhodesia (later Zimbabwe) during the war there for the year of 1979 on a contract as a manager for Holiday Inns.

Serious sanctions imposed by South Africa and England were crippling the economy by design. (South Africa reaped what it sowed in due time, and England is in a worse state than the US – the chickens have come home to roost.)

We traded everything from foreign exchange to

• gold,
• diamonds,
• antiques,
• gasoline coupons,
• foreign exchange,
• whiskey,
• shellfish,
• cutlery,
• and cooking oil,
• knitting machines
• and hotel rooms.

I traded my house for a Ford Escort when I left. When I meet some of the “Trade and Barter Experts” here, I just chuckle quietly to myself – they have no idea how far this can, and does go.

An Attack on Capitalism

In an increasingly Collectivist, Statist society, in which real, law-abiding producers are drained to feed the sick, lame and lazy, their hard-earned taxes stolen to set up needle centers for drug addicts, parks for walking dogs, housing for those who have decided to “work the system” and illegal immigrants who claim “sanctuary”, and to feed those who choose not to work, business owners start to consider their alternatives.

Anyone who has read “Atlas Shrugged” knows the route we’re going. And they know the system is designed to empower the criminals and the collective, while undermining the creators, the thinkers, and the innovators.

The bigger the loser, the more the churches and government will do for him. It’s an attack on capitalism.

The Benefits to Being A Joint Venture Broker

That’s why I tell people to consider creating their own Joint Venture Broker business. Run your business with

• no cost,
• no risk,
• no selling,
• no inventory,
• no employees,
• no licenses, fees or royalties,
• no limits,
• and no overhead or premises.

I’m not suggesting we don’t pay our taxes or that we do anything illegal – I would never suggest that – but I am suggesting that you wake up and smell the burning Constitution.

Smart squirrels plan for the winter, and hyperinflation, massive taxation, restrictions on medical care, free speech, and the Internet, and a police state suddenly doesn’t sound like a conspiracy theory anymore.

It’s Time to Get Picky

Now, more than ever, real relationships and confidentiality is crucial to business success.

Savvy entrepreneurs are planning ahead. We’re finding out who our friends and enemies are, and we’re cutting costs and risks.

Start getting lean and mean, and consider learning to understand alternative compensation and reciprocation – you’ll be glad you did.

Where will you be when Atlas shrugs?

The Awakening of the Alternative Economy

Everything gets blamed on the recession, from halitosis and hiccups to oversleeping and body odor. People make excuses for lethargy, low sales, their dogs’ fleas, and failing to stop at traffic lights.

ENOUGH!

Contrary to what the media is feeding you, not everyone is suffering during this recession. And YOU don’t have to, either.

Want to Move from Feeble and Flaccid to Frenzied and Famous?

But how much better would it be , how much more attention would you get, and how much more word of mouth advertising would you enjoy if you handed out $75 gifts to all your customers? And what if it didn’t cost you a blue cent?

What Impresses

Nobody is impressed with discount vouchers, two-for-one, “Buy one, get one” and bulk deals – what they ARE impressed with is stand-alone, no-obligation, real value, like a gift, as opposed to bait.

What about handing your female customers a nice Gift Certificate for a complimentary manicure, paid for and provided by the local spa? The spa would get a whole bunch of potential new customers, and they would be happy to pay for the printing and provide the manicures (subject to availability, of course). Far better for them than expensive advertising.

Add to Your Bottom Line at the Same Time

Naturally, you could negotiate a commission on any sales resulting from said Gift Certificates, as well.  That would drive net profit directly to you bottom line with no cost, risk, or time. As long as the Gift Certificates are distributed to the right demographic or psychographic model, it’s a win-win, since you’ll be passively endorsing and recommending the products and services of the vendor providing the Gift Certificates.

Think of the Possibilities…

How about Gift Certificates from interior designers, home theater purveyors, kitchen renovators, yoga teachers, jewelers, kayak and boating places… provide samples, classes, consultations, reports – the sky is the limit. Imagine all the possibilities, and consider the exposure and publicity you would get!

• Target your markets, and Joint Venture with the providers of the Gift Certificates to reciprocate by paying you commissions and / or distributing YOUR gift certificates.
• You could even SELL the Gift Certificates for a dollar each to other businesses.

Think about it…

That Added Value that Gets Attention and Draws Customers

We’ve put together a short video (7:28 mins) that explains how you can use coupons or gift certificates to create a stream of passive income for yourself. This is one of the most popular and most talked about joint venture strategies. It’s fast, it’s easy, and you can literally put together a joint venture tomorrow using this strategy.

But wait, because we REALLY want you to see just how easy it is to create a profitable joint venture, and we don’t want you to have any excuses why you can’t do it, we’ve also included 10 complimentary coupon templates and an amazing step-by-step Quickstart Guide. It’s the complete package; it’s all here. The only thing it’s missing is two legs and a heartbeat.

The Quickstart Guide walks you through every necessary step to put this strategy to work for yourself. It even includes a professionally written “swipe-and-deploy” letter you mail to businesses you’d be interested in setting up a joint venture with and scripts for talking with the owners and managers that have the ability to make the decisions.

To watch the video, just go to http://jvwisdom.com/coupon/

Once you’ve watched the video and have an idea of how to use the strategy, then download the templates and the guide, and take action tomorrow and form your first joint venture.

It’s that easy. http://jvwisdom.com/coupon/

Video: Insane Gift Certificate JV Strategy

You’re not crazy – just trusting and naive. Too many people show up at “Educational Seminars”, which are usually thinly disguised bait-and-switch pitchfests, with no intention of spending a cent, only to wake up the next morning with the terrible realization that they just gambled their nest egg or life savings on the most ridiculous “investment” possible.

They found themselves rushing to the back of the room, frantic to throw their hard-earned money into mind-numbing schemes, grateful for the opportunity to do so. The repercussions, apart from the loss of their money, can be devastating. They were conned, and they eagerly signed away any chance of recovering their “investment”.

“Get Anyone to Do Anything and Never Feel Powerless Again”

Here is an excellent article from www.RickRoss.com (a great website) that can help you from falling into the trap referred to above:

“Get Anyone to Do Anything and Never Feel Powerless Again” – Psychological secrets to predict, control and influence every situation Chapter 9, Pages 42-43/May 2000

By David J. Lieberman, Ph. D.

From the bedroom to the boardroom learn how to see clearly and easily evaluate information without being swayed by those with selfish interests and unkind intentions. The manipulator’s bag of tricks is stocked with seven deadly tactics that can leave you jumping through hoops. The good news is that by knowing what they are, you can watch out for them, and…never be manipulated again.

These powerful manipulators are: guilt, intimidation, appeal to ego, fear, curiosity, our desire to be liked, and love. Anyone who uses any of these tactics is attempting to move you from logic to emotion-to a playing field that’s not so level. She or he knows that she or he can’t win on the facts so they will try to manipulate your emotions with any one or a combination of the tactics below.

1. Guilt: “How can you even say that? I’m hurt that you wouldn’t trust me. I just don’t know who you are anymore.”
2. Intimidation: “What’s the matter can’t you make a decision? Don’t you have enough confidence in yourself to do this?
3. Appeal to Ego: “I can see that you’re a smart person. I wouldn’t try to put anything past you. How could I? You’d be on me in a second.”
4. Fear: “You know, you might [not get "it" if you go take a pee/act un-coach able] just lose the whole thing. I sure hope you know what you’re doing. I’m telling you that you won’t get a better deal anywhere else. This is your last shot at making things work out. Why do you want to risk losing out on being happy?
5. Curiosity: “Look, you only live once. Try it? You can always go back to how things were. It might be fun, exciting-a real adventure. “You never know unless you try and you regret never seeing what happens.”
6. Our Desire to be Liked: “I thought you were a real player. And so did everyone else Come on, nobody likes it when a person backs out…this can be your chance to prove what you’re made of.
7. Love: “If you loved me you wouldn’t question me. Of course I have only your best interests at heart. I wouldn’t lie to you. You know that deep down inside, don’t you? We can have a wonderful relationship if you’d only let yourself go and experience the wonders that the future will deliver to us.”

Strategy Review:

Look and listen objectively–not only to the words but also to the message. The abusive maneuvers interfere with your ability to digest facts. When these emotions creep into your thinking, temporarily suspend your feelings and look at the messenger as well as the message. If you hear anything that sounds like these manipulators, stop and reevaluate the situation. Don’t ever act quickly and emotionally. Wait and objectively gather the facts so you don’t become a hand puppet.”

Does this remind you of the last timeshare or MLM presentation you attended, or the last self-development seminar you attended? Forewarned is forearmed. Educate yourself about the way people are manipulated in order to prevent yourself from being manipulated.

Why Did I Spend All That Money at the “Seminar” Last Night?

If you didn’t have an opportunity to watch all of the videos that I’ve sent out thus far, I’ve included a listing of them here so you can go back and review them:

90 minute JV Intro with Robin: http://www.jvwisdom.com/intro

Adopting a New Business Approach: http://www.jvblogger.com/adopt

Create a Bulletproof Mindset: http://www.jvwisdom.com/exclusive

JVU Strategy Coupon Cash-In: http://www.jvwisdom.com/coupon

Robin and Sally have a good talk: http://www.jvwisdom.com/infovideo

Aside from all of the other bonuses being included with the JVU, i also decided that everybody that enrolls in JVU will receive a 1 Year+ VIP membership to JVWisdom.com. This means that you will get 13 months of membership to the VIP section of the website where you will find All of the Essential Downloads, all of the DVD’s released and all of the Books Robin has written. And that’s not all, we have lot’s of content still being produced which you will also have access to.

So why 13 months? Well we all know that it takes time for people to “get into the groove”, so the extra month has been added on so that you have a full year of access AFTER your 30 Day money back guarantee expires. Oh yeah, I didn’t mention that did I? JVU has a full 30 Day money back guarantee too. So it’s completely riskless. If you try it and don’t think it has value for you, we will give you all of your money back.

And it gets better…

The first 50 people that enroll in JVU will receive a LIFETIME VIP membership to JVWisdom.com. They will have access to all the new content we add, at no extra cost, forever!

Like I’ve said before, I want JVU to be the most extensive, most awesome Joint Venture Training available, and I want to be sure that you are set up to succeed. I want to help you eliminate any financial pressures you may be experiencing.

So be sure to watch your email tomorrow morning for more information on where and how to enroll in JVU when it goes on sale at noon MST tomorrow.

To your financial freedom…

Your friend,

Shawn Christenson

JVU – Live July 28th – 12:00pm MST

In a recession, when advertisers are scratching at the door and losing business hand over fist, you can set up a lucrative Joint Venture with them, as well as with your Joint Venture partners.

Advertisers have space to sell, and it’s a perishable commodity; if it’s not sold, it’s lost forever, whether it’s space ads in magazines, newspapers, or billboards, or whether it’s radio or TV time or banner ads on websites or e-zines.

How to Set Up the Deal with the Advertiser

You simply offer to pay them for RESULTS, not promises. It’s called Contingency Advertising.

It doesn’t cost the advertiser anything, since he or she already has the space, and you only pay for converted leads / sales made. Any set-up fee, artwork, or other incidentals will naturally have to be paid for, but it’s a fraction of the cost of the advertising itself.

This way, even if there are no initial sales, you get great exposure and branding, and, when the advertiser sees this concept working, he will never run open space again.

Only EVER Pay for Results

We have done this for more than twenty years in every conceivable kind of media for ourselves and our clients, and it really is “no money, no risk” – it‘s a win/win.

I never pay salaries or for advertising – I pay generously for results, so I’m not easily disappointed by big promises and BS.

Do the Math and Propose it Like This

First ask the advertiser if he believes advertising with him will make sales.  Of course he will say “Yes” and if he doesn’t, it’s easy to show him the door.

When he says “Yes”, propose something like this: If you pay an average of $100 per sale and a $2,000 advertisement generates 40 sales, the advertiser doubles his money.

Ad responses can go via the advertiser for tracking and spot-checking purposes.

Joint Venture Brokers can triangulate this system to earn residual income from other people’s businesses.

Contingency Advertising: A Powerful, Recession-Busting Business Tool

When you respond to a need and make a referral, which you do every day, simply monetize the transaction and build in residual income wherever possible. And in many cases, the reciprocal value doesn’t have to be money – you can trade anything, as long as the one making the money reciprocates!

Here is an example of a JV:

We all have tons of books, CD’s, educational programs that we paid too much for at overpriced seminars, DVD’s, and audio programs at home, most of which we will never look at again, if we ever did in the first place. Yet we continue to buy new stuff.

How about twenty friends decided to have a little swap meet, get together for pizza, and swap their CD’s., etc? Everyone would get excellent value, at no cost!

Here’s another example:

Marketing is usually confused with selling. Using attraction marketing is a very powerful and effective way to get more customers. Instead of selling stuff, give stuff away! Especially when it doesn’t cost you anything!

Joint Venture with people who want to get their products and services into the market place by giving away their Gift Certificates for courses, consultations, cleanings, evaluations, samples, reports, conference calls, etc., and everyone wins.

Yet another example:

I was in England last week, and a good friend’s wife is very connected in Africa. I thought of another friend of mine in Canada who can almost certainly do business with her, so I e-mailed him to ask exactly what commissions I would receive if I connected him with my African connection. If I like the commission structure, I will send ONE e-mail to make the connection, sit back, and wait for a check. It’s that easy.

One more example:

JV’s can be TRIANGULATED: Those are the best, easiest, and most lucrative. Connect Tom and Peter, and collect an ongoing commission on any business they ever do, as with my African connection illustration above.

I had a fellow distribute someone else’s complimentary report to his database, and it earned me ten thousand dollars.

• Total time invested: 30 minutes.
• Risk: none.
• Cost: nothing.

Be Creative!

You can trade anything in JV’s – people have traded my JV Broker Bootcamp tickets for beef, pots and pans, advertising, hotel rooms, you name it. You can be as creative as you like!

One caveat here:

You should only do business and set up Joint Ventures with good people whom you know, like and trust, or have been referred to you by trusted friends, hence the DollarMakers Joint Venture Club.

Online “JV’s” with anonymous people can hurt you and your reputation more than you can imagine.

With the right training, access, and support, anyone can make money and even retire through the power of Joint Ventures. I have; twice.

Understanding the Concept of Joint Ventures

• First, you can sell them something.
• Second, you can sell them more than once.
• And third, they may refer new business to you.

This is a linear, traditional way of thinking.

Use Joint Ventures to Maximize Impact

In today’s world, we have to think in terms of viral marketing and multiple impacts. In order to illustrate a simple Joint Venture scenario, let’s use the example of someone who recently joined the DollarMakers Joint Venture Forum. We’ll call her Carol. She has one thousand clients who know, respect, and trust her. How can she use Joint Ventures to make a serious amount of money, fast?

Make Real Money with a Replicator Website

I suggested Carol start off by leasing a Replicator Website, which will track all business and pay her up to 50% of all sales, including the sales of audio downloads, training, Memberships, more replicator sites, my book, etc. I would then write a very compelling letter for her to send to her database and friends, inviting them to visit her site and obtain a complimentary audio download, which I would create specially for her clients – applicable to their specific type of business. Carol would send out this email and two follow-up e-mails, which could make her a significant amount of money.

Build Your Back-End with Gift Certificates

Then she would send each of her thousand clients five Gift Certificates as a Thank You Gesture for their loyalty and patronage. Each gift Certificate would offer her clients a complimentary service worth at least $100.  For example, a business consultant might offer a complimentary consultation worth $150.

• Each Gift Certificate would be designed to provide real value and entice the user to buy more of the service.
• The supplier of the service would pay for the printing and postage.

Carol would have negotiated an ongoing percentage of all the business resulting from each of these 5,000 Gift Certificates that she distributes. In other words, when any of her clients started using the business consultant, accountant, lawyer, yoga trainer, spa or coach, Carol would receive a monthly check from that service provider of 20% of the total monthly bill.

This would create ongoing, multiple streams of passive income for her.

Leverage Databases with Prizes

Then, Carol could offer her clients a range of special prizes, all sponsored, which they could win. The way they could win these prizes would be to get everyone they know onto a certain conference call or to attend a seminar, which I would present, and the client who put the most people onto the call or into the seminar, would win the top prize. That way, Carol would use viral marketing to access her clients’ databases with their permission. One of her clients has 10,000 people in her database. Any sales resulting from the Conference Call or Seminar would earn Carol additional income.

Add Value AND Make Money

I could go on all night with different ways in which Carol could continually add value to her clients and make more and more money, in more and more diverse ways, as well as significantly grow her database.

Make $15,000 without Spending a Cent

In the above scenarios, Carol did not spend one cent. She continually gave away valuable information, prizes and services to her clients at every turn, as a thank you gesture for their patronage. She never tried to sell them anything. I would conservatively expect her to make at least $15,000 and an ongoing revenue stream in addition to that. This is all pure profit to her.

This system of accessing databases, giving stuff away at no cost, adding massive unprecedented and unexpected value and continually, exponentially expanding the options and reach, is typical of the atomic power of Joint Ventures.

The Atomic Power of Joint Ventures

But first, we need to agree on one important thing, and that is that this is not a time to recruit desperate people. They say, “Desperate people do desperate things”, and that is true. You want to be recruiting successful, influential, Centers of Influence.

Recruit Leaders

When you recruit a Center of Influence correctly and manage that relationship, you will be amazed at how you can rocket your Network Marketing through the roof. They can sign up their leaders and use their existing communication and resources to build your business.

Follow Through

Most Network Marketers drop the ball after signing up a Center of Influence because they’re too obsessive, desperate, and self-interested. They follow what they are taught by their company, and they forget about the fact that they are, in fact, involved in a Joint Venture.

This is the difference between what you will learn from DollarMakers and what you will learn from your Network Marketing company. I have been recruited to join Network Marketing companies as a Center of Influence myself, and I have also recruited Centers of Influence, and in most cases I made a lot of money, so I know whereof I speak.

What is a REAL Center of Influence?

Now there is a reason why you haven’t recruited a Center of Influence before, and if you have, why they’re not performing. We’re not going to discuss that here. What I want to discuss is HOW to recruit busy people who have access to many other people who will do what that Center of Influence suggests they do.

• A Center of Influence is someone who influences many people who trust, respect, and like them, and who follow their suggestions.
• A real Center of Influence communicates regularly with his or her people.

Just to be clear, there are a lot of people who SEEM to be Centers of Influence and CLAIM to have large databases, but usually those databases are simply people who once opted into their database to get a free gift, and they don’t even know who the Center of Influence is, much less open his e mails or read them or follow his advice. I’m talking about a real Center of Influence

• who cares about her people and has a relationship with them.

Your Approach Must be Based on a Relationship and Reciprocity.

The Joint Venture Mindset that we teach through DollarMakers is that you should build business based on a relationship and reciprocity. I don’t do business with people I don’t know or respect, and who haven’t built some kind of trust relationship with me. I don’t even consider promoting people or products who have not contributed to DollarMakers or been involved with us. It is dangerous to work with unknown people.

This needs to be remembered when you approach a Center of Influence.

• You have to earn the right to talk with them or pitch them.
• You have to show them that it is in their own best interest.
• First, you have to know what they want, and what their “Hot Button” is.

Remember, Centers of Influence are being pitched almost daily by MLMers who do it all wrong. If you do what everybody else does you’ll have what everybody else has. Using the Joint Venture approach, you can differentiate yourself from all the others.

Tips for Top Notch Recruitment

In a nutshell, here are the simple points to follow in order to recruit a Center of Influence into your Network Marketing business:

1. Earn the right. Create reciprocity. Build a relationship. Contribute. Become known and respected. You have to put wood on the fire before you get the heat.
2. Position yourself. Look and act successful. Dress and groom yourself appropriately. Package yourself for success.
3. Find out what the Center of Influence’s Hot Button is. You need to understand his pain, problems, challenges, hopes, dreams, goals, and secret wishes. This takes work and research, but it’s well worth it. Be clear about what he wants, so that you prepare the bait / prize / incentive correctly.
4. Prepare your offer properly. Customize your presentation and be sure that it’s all about the Center of Influence to show her how she will benefit by joining you.
5. Make your offer in such a way that it is hard to refuse. Remove time, money, risk, inconvenience, and irritation, and add massive value and substance. Push the Hot Button effectively.
6. Close and sign him up.
7. Follow-up and management – this is the most important part. If you stop putting wood on the fire, it will go out, and you will be replaced.

Finally, remember this:

The Center of Influence you are going to recruit is not going to be doing your business on a full time basis – she already has a successful business, and you are simply an add-on. By neglecting this fact and assuming you and your products or services are the center of the universe, you will very quickly lose the relationship and commitment of that Center of Influence.  That’s what DollarMakers teaches.

If you want to acquire the Joint Venture mindset that will make the above possible, I suggest you join DollarMakers, get involved, and learn from about reciprocity, value, commitment, wealth, and Joint Ventures from us.

Attention Network Marketers: 7 Tips to Turn Recession Depression into Treasure Beyond Measure!

Why not try something like this?

Benjamin’s dog, Vicious, is a fluffy, white Toy Pomeranian that wears a powder blue T-shirt on his walks around the lake of a sunny afternoon. Benjamin thinks the sun rises and sets on young Vicious and he spends a fortune on high-end dog food. He has even imported a special dog bed for his furry child.

Lucy sells insurance. She mails Benjamin a hand addressed letter, offering him a complimentary dog walking and dog sitting session with her client. Benjamin is asked to collect the Gift Certificates at Lucy’s office.  By doing so she creates value for both parties and can earn money off the back end at the same time.

Give people what they want.

Give them a good reason to contact you, listen to you and buy from you. Talk in the interest of the OTHER person because nobody cares what you want. Earn the right. Create massive, unprecedented, differentiated and visible value. We all have thousands of options.

Answer These Unspoken Questions:

• Why should I listen to you, talk with you, buy from you or even notice you?
• What makes you so different?
• How do I know you care about me?
• How much do you even know about me?

Do your homework, find the Hot Button and customize/ personalize your product or service to fit the needs of your prospect. Hand addressed envelopes, for example, pull a much better response than printed addresses.

Get personal and get results.

Giving Prospects a Reason to Buy

How can I get radio time for pennies on the dollar, with ten times more credibility than a high-priced advertisement? It’s easy if you give stuff away.

How can you make money by giving away $100 to each of a thousand people? I’ll tell you…

People Want Something for Nothing

People don’t want to get sold stuff. They want stuff for nothing. And they want to be able to choose to buy – they don’t like being manipulated by a slavering salesperson. That’s why you love the cake samples in Safeway and often end up buying something fattening. When you stand in Starbucks munching on a tiny piece of chocolate brownie, which is generously offered as a sample on a paper plate, did you know that many people end up buying brownies because of that tantalizing taste?

The Old Vacuum Cleaner Salesman Trick… That Works.

Remember the vacuum cleaner salesman who showed up at your door with a five dollar set of steak knives and a three-dollar flashlight? He told that you his manager insisted he give away one of these precious and highly coveted gifts to some lucky homeowner who agreed to watch a riveting, sensational, thirty minute vacuum demonstration as he sucked minute bugs from a mattress, and which one of these two priceless offerings which you like? You chose the steak knives and two hours later you gratefully bought an overpriced vacuum cleaner.

Here’s How You Make Money Giving Stuff Away

• You offer Gwen two of your books and a complimentary consultation worth $100 as door prizes and you get exposed to 150 people in the room.
• You give away your CD’s or a gift certificate to clean the carpets in a house as a radio give-away. And if you’re not into carpet cleaning, could you set it up for a carpet cleaner, have him do the work and take 20% of all the resulting business? Of course, you could.
• You could have Jimbo distribute 1,000 gift certificates to his indebted clients, entitling them all to a complimentary Yoga class with Yippee Yoga. The certificates are printed and paid for by Yippee herself, Jim and his clients are ecstatic and when Yippee gets business out of this joint venture transaction, you obediently collect 20% of all the resulting income.
• Or you could kindly introduce Bob’s money to Sally[‘s project and make $25,000 for the effort as I did very recently.

A Great Idea You Can Use Too!

I spoke to a group of Newcomers in Toronto who were enjoying a Government-sponsored job finding program. The government spends many thousands advertising this course. The lecturer realized that he could save the civil servants tens of thousands of dollars by simply offering two movie tickets to any student who introduced a new student. It’s doubtful, though, that the government will accept his wise suggestion. Seriously, Joint Ventures opens our minds to many new opportunities, and the power of giving away stuff is only one of many simple yet powerful concepts.

Smart Marketing: Win By Giving Stuff Away

The Moral to the Story

We need to continually brand ourselves so that when prospective customers “ripen”, you’re their natural choice – top of mind. We want to position ourselves in their mind by creating a category and then owning it.

Getting the Most from Marketing and Advertising

We know that advertising works very much better when you’re well branded. You get a much better ROI for marketing and advertising when people recognize you. How do you know how well you’re branded? I look at my site on Alexa.com, I Google Robin J. Elliott and DollarMakers and I see how many times the phone rings. But the best test is your bottom line, right?

Using Joint Ventures to Brand Easily & Effectively

Branding is essential for business success. But isn’t it very expensive? And with the cost of advertising and the mass of information out there, isn’t it difficult to stand out and be recognized? It is difficult if you use conventional methods. They’re risky and expensive. Hit and miss. That’s why we use Joint Ventures to build our brand effectively.

In order to brand Robin J. Elliott and JVWisdom.com I use the following:

• Blog my website a JV with another website
• Seminars and teleclasses
• Articles in other peoples’ e-zines
• Public speaking
• Keynote speeches
• E-books and audio books

… and on and on – all Joint Ventures.

I also use:

• Contingency Advertising
• Host Beneficiary Relationships
• Bundling

… all Joint Ventures as well. No cost or risk and very little time, with maximum effect and reach. I could go on all day. Bottom line, it works for my bottom line! And my JV Partners benefit just as much. Win/win.

Take a Multifaceted Approach

We discovered a long time ago that branding is a multifaceted thing. Many different baits on many different hooks. Get the public’s attention continually, on many different levels. Reinforce their awareness of you and your business. Donald Trump said that there is no such thing as overexposure. I agree with him.

The Value of Branding Your Business

Branding creates massive equity for you, as long as it translates into business. Branding on its own is ego. We need to convert that branding into after tax profit. Again, multidimensional approaches and income streams can be developed fast and with little cost or time and no risk, using Joint Ventures. When our income is not restricted to our own products and services, we’re doing real business and making real money, real fast.

Using Joint Ventures to Brand Easily & Effectively

Our customers and prospects are inundated with offers, bribes and shiny choices. They face a daily barrage of exciting options. Our competitors are constantly finding new ways to lure, entice and tempt our clients away. They become more sophisticated by the day. They spend tons of money to attract our patrons.

“If you don’t look after your wife, somebody else will!”

The same applies to your clientele. Watch television. See how many times the screen changes? People get bored really fast, these days. Watch an old movie and see how fast you lose interest. We’re used to constant stimulation, and we demand more and more for less and less. We become more and more sophisticated. We expect more. We want to be wooed and romanced by our vendors, don’t we? We take so much for granted these days, and here’s a wake-up call: “Customer loyalty” is a thing of the past.

Better Bang for Your Buck

Word of mouth advertising and viral marketing are based on massive, unprecedented value. Instead of wasting your precious marketing budget on advertising that doesn’t work, why not spend it on adding value to your existing customers and paying them for bringing you more business? Innovate. Initiate.

Don’t Get Lazy

You snooze, you lose! Don’t fall asleep at the wheel. The shepherd who falls asleep will awake to find that the wolf has eaten his sheep. Don’t underestimate your competition. He is spending money, attending seminars, reading books and finding ways to grab market share from you. He will steal your ideas. You have to constantly be five steps ahead of him.

Watch A Winner

Look at the most successful companies today: they are constantly initiating new value and inventing new benefits. Look at Google. Follow the winners. Reinvest into your business and your education. Align yourself with the top entrepreneurs. And you will lead the field.

Customer Loyality: Innovate to Keep the Fire Alive!

Most businesses are like African baboons – these furry fellows race through the cornfields, picking corn and stuffing it under their arm. As fast as they stuff the corn under their arm, it falls out the back, but they keep on picking and stuffing! By the time they get to the edge of the cornfield, they are carrying one corncob and they’ve left a trail of corn on the ground. This is how many entrepreneurs handle customers. They’re so busy getting new ones that they neglect and lose their existing customers out the back door. Attrition spirals out of control and yet they continue to spend more money on finding new customers.

Invest in Your People

We know it’s far more affordable to resell existing customers than to get new ones. We know that it’s better to retain our customers and to encourage referrals through added value service than to spend a lot of money finding new customers. So why don’t we act accordingly?

Why don’t we spend 80% of our marketing budget on our EXISTING customers?

Invest in your people and they will bring you a lot of new ones. Building strong relationships with the customers you have will:

• increase loyalty
• reduce attrition
• increase transaction values
• lengthen customer lifespan.

Why not put a program together to REACTIVATE inactive customers?

It’s much easier than trying to buy new ones.

A happy customer is good – an elated customer is better.

By redirecting our marketing dollars to our loyal clients and creating unprecedented added and unexpected value, we can engender massive reciprocity in the form of referrals and goodwill. But only strategists will understand this. Tacticians, those “instant gratification” types, will never understand this. A satisfied customer might stay with you, but an inspired and enthusiastic customer will bring her friends, family and associates. You can buy a lot more new customers than advertising with:

• A surprise party
• An unexpected gift
• A personal phone call
• A complimentary dinner

Use Joint Ventures to add value at no cost to you. Partner with other businesses to increase the value to offer and to differentiate yourself from the competition. Put yourself in your clients’ shoes and take the time to find ways to make their lives easier and more comfortable. Look after what you have and they will look after you.

Sales Tip

Act in your customer’s best interest. Reward referrals generously. Don’t skimp on packaging. Create referral systems that make the customer happy. Protect your customers; they’re hard enough to get and they can be worth their weight in gold.

Management Tip

Teach your team to listen and to go the extra mile. When I go into Safeway and ask where the bathroom is, the employee will walk me to the bathroom. When I go to the competition, the employee points in the direction on the bathroom. Big difference. A nice bag with a pretty bow and a big smile, a follow-up telephone call and even a thank you note can generate a massive return on investment. Get creative and set the example.

Customer Loyalty: Investing In Relationships