I’m not talking about sales training (most sales trainers can’t sell for the life of them), closing techniques, product knowledge, dress and grooming, sales material, or pricing.
I’m talking about the one thing that ultimately separates the
- Masters from the mongrels,
- the Eagles from the ducks,
- the Champions from the chumps,
- and the Closers from the creeps.
I’m talking about the difference between getting rich and getting by, and that difference is created by BELIEF.
Believing in Yourself
When you truly believe in yourself and your product or service, it shows.
You become
- self-confident,
- strong,
- relentless,
- audacious,
- and unstoppable.
You become a
- straight talking,
- proud walking,
- King of the Kool Kat Klan.
You have pep in your step and a glide in your stride when you believe.
When you’re absolutely certain and focused,
- you’re circulating and percolating,
- making the contacts and writing the contracts,
- and moving and grooving.
The One That Makes The Sale
Believers don’t doubt for a single second that they will make the sale.
They don’t apologize or agonize – they have that killer instinct that makes them close like a bear trap on a sickly kitten. They are the steel fist in the iron glove, the warriors, the closers.
If you’ve seen the movie, Glengarry Glenross, you’ll know what I’m talking about.
When two people are belly to belly, one is always selling. You’re either buying your prospect’s lies and excuses, or you’re selling, baby.
And the one that is convicted at the deepest level is the one that will make the sale. That’s just the way it is.
Believers Win Big
You can’t fake belief – people instinctively recognize if you’re a poser or a Player.
And you can’t be a part-time Champion.
You can, perhaps, fool a few fools at a time, but
in the long run, the believers win big.
Immersed, Convinced, and Convicted – 24/7/365
True believers are
- totally immersed, convinced, and convicted – 24/7/365.
- They are passionate about what they do.
- They eat, sleep, and drink their product.
- They are a “product of the product”; you can’t drive Hyundai and sell Lexus.
You can’t sell what you’re not, and people buy YOU before they buy what you’re selling, because, ultimately, you’re selling yourself.
Part-time, sideline, half-time clock watchers are never sales champions.
You can’t serve two masters. People won’t by from timid, tentative, trembling types –
they buy from people who are absolutely uncompromising in their belief.
True believers are not
- rough,
- disrespectful boorish,
- or loud.
- They don’t
- talk over others,
- pressurize,
- or hard close, because they don’t have to.
Their power is in their belief, and they attract sales like a powerful magnet. If people are not buying from you, it has nothing to do with your product or service, the pricing, the competition, the weather, the holidays, the recession, demons, or your skanky ex-wife.
The reason why people are not buying from you is because you don’t BELIEVE in yourself and your product enough.
So stop whining and start winning. Stop making excuses and start making money!
Get yourself some serious belief and watch your closing ratios soar like an F18.