Naturally, they all replied that it would be impossible. Then I asked them,

“If your family was held captive and (I named a celebrity with a reputation for violence) was to show up with a shotgun and tell you he would kill your entire family if you didn’t double your sales in three months, could you do it now?”

First, they sheepishly (I feel that adverb is most apt) admitted that, given that level of urgency and motivation, they could definitely double their sales, then they reported me to their bosses for being politically incorrect and “upsetting them”.

I fired the bank as a client – I don’t do business with clients who prefer low productivity to honesty.

Being Exposed and Challenged

Why did they immediately attack me?

Why release their pent up, festering, passive aggression?

Why not be grateful to realize that they could, indeed, double their sales? A producer would certainly not have responded in this manner. Here’s why:

1. The slothful sluggards had to immediately divert attention from the fact that their ineptitude and low productivity had been revealed, and that they would now be responsible, having admitted the possibility, for doubling their sales. That new level of production would mean they would have to confront issues in their lives, forego their weak excuses, change their behavior, and do uncomfortable things in order to get better results. And they wanted to avoid that at all costs. Tall trees catch the wind, and when a loser doesn’t like what he sees in the mirror, he smashes the mirror.
2. Anyone exposing a parasite for what he is becomes the enemy of the parasite. In spite of the fact that I was just doing my job, which was getting more production out of these so-called sales professionals, and that I was indeed helping them shift their paradigm in order for them to earn higher commissions, they chose to attack me. I was doing my job too well! They wanted to be motivated and congratulated, not exposed and challenged. I was putting the status quo in jeopardy.
3. Misdirection is used by magicians and politicians alike. Political correctness is the poisoned tip of the spears of socialism, statism, and collectivism. It is the tool of the mystics and the politicians.

The Same Amount of Work Could Be Done With Half the Employees

Years ago, I was a Work Study Officer in a government department, a job I grabbed to put some money in the bank after a nasty divorce.

I was ordered to conduct an organization and methods examination of a large typing pool, and the result of my work was my suggestion that half the bureaucrat typists be summarily fired, and that the same amount of work could be done with half the employees.

I was called into my boss’s office and told to withdraw my report immediately. After all, these people had families to feed – they were the friends and family of many of the people in the Work Study department, and they needed those jobs!

Three months later, I resigned, started my own business and never worked for a boss again. That was nearly twenty-three years ago.

Political correctness is what Ayn Rand refers to as “Collectivized Ethics” in her book, “The Virtue of Selfishness”, written in 1967, and more relevant today than ever before:

“Hence the appalling recklessness with which men propose, discuss and accept ‘humanitarian’ projects. ‘Medicare’ is an example of such a project. ‘Isn’t it desirable that the aged should have medical care in times of illness?’ Considered out of context, the answer would be: yes, it is desirable. And it is at this point that the mental processes of a collectivized brain are cut off; the rest is fog. The fog hides such facts as the enslavement and, therefore, the destruction of medical science, the regimentation and disintegration of all medical practice, and the sacrifice of the professional integrity, the freedom, the careers, the ambitions, the achievements, the happiness, the lives of the very men who are to provide that ‘desirable’ goal – the doctors.”

The 2012 Misdirection

Right now, many people are becoming enthralled with the new movie, “2012 – An epic adventure about a global cataclysm that brings an end to the world”.

The 2012 doomsday belief suggests that the Mayans foretold the end of the world at this time and, since the world is ending, there is no need to continue counting days or making calendars past that point.

Think about it – isn’t it a lot easier to discuss the end of the world than taking responsibility for your daily life? Wouldn’t moochers and looters prefer to focus on something vague in the future, rather than admitting that they are failing miserably in the present? Misdirection.

The Ugly Truth For “Politically Correct”

The most dangerous people are the politically correct. They are the snakes and the back-biters, and they represent the majority of people today. They squirm in their seats when I mention the word, “loser”, because they know they’re losers. They bristle when I state the fact that we’re fat, not because we’re retaining water, not because of hormones or our metabolism, but because we won’t put the fork down.

The smokers seethe when I tell them they stink. And when I say that Obama is a socialist, they tremble with fear and indignation. I tell it like it is, and I don’t give a damn what anyone says or thinks. If they won’t rock the boat, I certainly will. Turkeys pretending to be eagles are no threat to real eagles.

The reason for being “politically correct” is to redistribute wealth from the producers and creators to the parasites and the lazy. It is to deflect responsibility and hide reality, and to allow the looters to steal with impunity. Be aware – Atlas will shrug, and is already doing so.

The REAL Reason for Being Politically Correct

No selling, no cost, no risk – it doesn’t get better than this!

Watch the video and download it all here.

How She Made $11,000 from Other Peoples’ Gift Certificates

This virtual crystal ball has helped me significantly over the years to save time and money and allocate my resources more accurately.

Here’s How To Do It – Quick and Easy!

Sit down and do a spot of goal-setting with them, including the creation of an Action Plan.

There are really only two responses to this activity.

Winners who intend to produce will set goals with an Action Plan to Support them that are:

• very specific,
• realistic,
• measurable,
• time-related,
• and significant.

Those who do not intend to produce will set vague, mediocre goals that focus on activity rather than results, and are hard to measure and check.

Clues: What Winners and Losers Say

For example, the winner writes:

“I will make four paid, $2,000 sales by November 1st.”

The loser writes:

“Contact fifteen new prospects, advertise in the newspaper, ask for referrals from existing customers, read ‘Think and Grow Rich’ again.”

You get my drift.

How do I know he/she called fifteen new prospects or read the book, and how does reading the book put money in the bank? Did he/she really ask for referrals? It’s easy to advertise in the newspaper, but that doesn’t create sales.

Also, listen to their words:

• Winners says things like

“I will, I commit, definitely, exactly, certainly, I know.”

And they will put themselves on the line, invest, and face the consequences.

• Losers will use words like,

“I guess, I hope, I’ll try, IF, it depends on, maybe, I can’t control the future”, etc.

They will deflect blame.

Have Something to Show For It

When November 1st rolls around, the Winner will either celebrate their success, or they will have to explain why they didn’t attain their four sales, because it will be plain to see whether they succeeded or not.

The loser has protected them self by insulating them self from criticism; they will claim that they achieved their goals by reading the book, contacting people, asking for referrals, and advertising, yet they made no sales!

So he/she feels very successful with no sales, while the Winner, who in fact made three sales, determines to do much better next time by applying more self-discipline, something which the loser knows nothing about.

Motivation for Losers Vs. Winners

Losers (parasites and moochers) are motivated by:

• being busy,
• feeling important,
• impressing others,
• and teaching others (the blind leading the blind.).

Winners (producers and creators) are motivated by:

• results.

The way they set goals is the first way to predict their futures. The second way is to listen to what they say after their results are revealed.

Losers will:

• make excuses,
• blame others,
  • the economy,
  • circumstances,
  • their tools,
  • products and services,
  • pricing,
  • the market,
  • you name it.
• be “offended” if confronted with the fact that they failed to produce.

Winners will:

• take personal responsibility and
• resolve to do better by
  • changing their action plan,
  • working harder,
  • honing their skills.

Before you commit time and resources to working with someone, apply this simple formula – it could save you a lot of time and money!

Use This Simple Formula to Predict Someone’s Future Choices

I’m talking about the one thing that ultimately separates the

• Masters from the mongrels,
• the Eagles from the ducks,
• the Champions from the chumps,
• and the Closers from the creeps.

I’m talking about the difference between getting rich and getting by, and that difference is created by BELIEF.

Why People Don’t Buy from You

Kobus had been telling me how he got rich. And his statement at the very end of his story is one I will never forget.

Headcase, Headspace, and Frogs: A Profound Statement from My Late Friend

The Story of a Smart Dealmaker

We’ve put together a short video (7:28 mins) that explains how you can use coupons or gift certificates to create a stream of passive income for yourself. This is one of the most popular and most talked about joint venture strategies. It’s fast, it’s easy, and you can literally put together a joint venture tomorrow using this strategy.

But wait, because we REALLY want you to see just how easy it is to create a profitable joint venture, and we don’t want you to have any excuses why you can’t do it, we’ve also included 10 complimentary coupon templates and an amazing step-by-step Quickstart Guide. It’s the complete package; it’s all here. The only thing it’s missing is two legs and a heartbeat.

The Quickstart Guide walks you through every necessary step to put this strategy to work for yourself. It even includes a professionally written “swipe-and-deploy” letter you mail to businesses you’d be interested in setting up a joint venture with and scripts for talking with the owners and managers that have the ability to make the decisions.

To watch the video, just go to http://jvwisdom.com/coupon/

Once you’ve watched the video and have an idea of how to use the strategy, then download the templates and the guide, and take action tomorrow and form your first joint venture.

It’s that easy. http://jvwisdom.com/coupon/

Video: Insane Gift Certificate JV Strategy

You’re not crazy – just trusting and naive. Too many people show up at “Educational Seminars”, which are usually thinly disguised bait-and-switch pitchfests, with no intention of spending a cent, only to wake up the next morning with the terrible realization that they just gambled their nest egg or life savings on the most ridiculous “investment” possible.

They found themselves rushing to the back of the room, frantic to throw their hard-earned money into mind-numbing schemes, grateful for the opportunity to do so. The repercussions, apart from the loss of their money, can be devastating. They were conned, and they eagerly signed away any chance of recovering their “investment”.

“Get Anyone to Do Anything and Never Feel Powerless Again”

Here is an excellent article from www.RickRoss.com (a great website) that can help you from falling into the trap referred to above:

“Get Anyone to Do Anything and Never Feel Powerless Again” – Psychological secrets to predict, control and influence every situation Chapter 9, Pages 42-43/May 2000

By David J. Lieberman, Ph. D.

From the bedroom to the boardroom learn how to see clearly and easily evaluate information without being swayed by those with selfish interests and unkind intentions. The manipulator’s bag of tricks is stocked with seven deadly tactics that can leave you jumping through hoops. The good news is that by knowing what they are, you can watch out for them, and…never be manipulated again.

These powerful manipulators are: guilt, intimidation, appeal to ego, fear, curiosity, our desire to be liked, and love. Anyone who uses any of these tactics is attempting to move you from logic to emotion-to a playing field that’s not so level. She or he knows that she or he can’t win on the facts so they will try to manipulate your emotions with any one or a combination of the tactics below.

1. Guilt: “How can you even say that? I’m hurt that you wouldn’t trust me. I just don’t know who you are anymore.”
2. Intimidation: “What’s the matter can’t you make a decision? Don’t you have enough confidence in yourself to do this?
3. Appeal to Ego: “I can see that you’re a smart person. I wouldn’t try to put anything past you. How could I? You’d be on me in a second.”
4. Fear: “You know, you might [not get "it" if you go take a pee/act un-coach able] just lose the whole thing. I sure hope you know what you’re doing. I’m telling you that you won’t get a better deal anywhere else. This is your last shot at making things work out. Why do you want to risk losing out on being happy?
5. Curiosity: “Look, you only live once. Try it? You can always go back to how things were. It might be fun, exciting-a real adventure. “You never know unless you try and you regret never seeing what happens.”
6. Our Desire to be Liked: “I thought you were a real player. And so did everyone else Come on, nobody likes it when a person backs out…this can be your chance to prove what you’re made of.
7. Love: “If you loved me you wouldn’t question me. Of course I have only your best interests at heart. I wouldn’t lie to you. You know that deep down inside, don’t you? We can have a wonderful relationship if you’d only let yourself go and experience the wonders that the future will deliver to us.”

Strategy Review:

Look and listen objectively–not only to the words but also to the message. The abusive maneuvers interfere with your ability to digest facts. When these emotions creep into your thinking, temporarily suspend your feelings and look at the messenger as well as the message. If you hear anything that sounds like these manipulators, stop and reevaluate the situation. Don’t ever act quickly and emotionally. Wait and objectively gather the facts so you don’t become a hand puppet.”

Does this remind you of the last timeshare or MLM presentation you attended, or the last self-development seminar you attended? Forewarned is forearmed. Educate yourself about the way people are manipulated in order to prevent yourself from being manipulated.

Why Did I Spend All That Money at the “Seminar” Last Night?

Why “Me, me me!” Doesn’t Work Anymore

Basically, when you’re trying to sell your services, tap into other peoples’ databases, and sell, sell, sell, you’re simply wasting other peoples’ time. Joint Ventures is about getting the attention and the reciprocity of other people by NOT selling, but by solving THEIR problems. You’re in selling mode, that’s why you’re not getting ahead. This isn’t a networking club. Here’s how you get someone’s attention and create enough value for them to ask, “And tell, me Petunia, how can I help YOU?” That’s what I teach. The “Me, me me!” approach doesn’t work anymore – people will simply delete your e mails. You need to find out what other people want, help them get it, and get paid for it. It has nothing to do with what you’re selling, but everything to do with THEY want.

Why People Buy

People only buy from you (they have millions of other options, believe me, Mr. Manson, or may I call you Charles?) when they like you and trust you, and they will only take time to even LOOK at what you’re offering when you give them a damn good reason to do so. I get to know you by spending time with you, even if it’s on the Internet, not by reading your adverts.

What “Sowing Before You Reap” Means

The Members of DollarMakers who make the most money are on our Members Only conference calls, at the local Members meetings, especially at the Convention, and at the Bootcamps, building relationships. Are you involved in these ways? You have to sow before you reap and earn the right. I promote people who have proven themselves to be trustworthy, reliable, honest, professional, and generous. I cannot know that when there is no relationship.

My suggestion to you is to:

1. identify people with whom you want to work,
2. then to go all out to create value for them (and get paid for it, of course, Petunia,)
3. and build relationships with them.

The return on that investment is substantial. Give me a reason to like you and trust you and help you.  Put wood on the fire before you expect heat.

The Difference Between Selling and Brokering

Desperate salespeople are a dime a dozen, and nobody likes them or respects them. They hang out at business networking clubs, reeking of aftershave, pushing business cards, flashing their whitened teeth and trying to sell their stuff to other broke people. Joint Venture brokers are entrepreneurs who work strategically and use leverage, relationship, and reciprocity to create long-term wealth. Then you can go buy you own candy and even have your teeth whitened, if you’re that needy.

The HUGE Difference Between Selling and Brokering

The main reason is that they don’t work hard enough, and they quit too soon.

We’ve all heard the story of the billionaire who started out in a car dealership and fired his worst salesman every month. It’s interesting to see the responses of people who hear this story.

Talk is cheap – money buys the whiskey.

“Show Me the Money!”

I like to give people a chance to prove themselves, to show me that the hype actually leads to results. I have no expectations, because I am used to listening to B.S. and I am pleasantly surprised when someone actually does what he tells me he can do.

I don’t believe a word you say; I only believe results.

You can’t bank B.S. – only money.

So give people time to produce, and if they don’t, fire them. Replace them. Everyone is replaceable. Losers hate the story about firing the worst salesman every month, because they know they are just talkers.

Only Pay for Results

People who write sales copy are the worst – they will tell you how they can write copy that will make you millions – IF you first pay them their ridiculous fee. When you put them on the spot and tell them how they can make double their fee by getting paid for the results they produce for you, they tuck their tails between their legs, grab their teddy bears, and run for the hills crying for their mamas.

The same goes for web “masters” who tell me how much money they will make me through SEO. OK, so go ahead and create a site for me, do your thing, and let’s share the results.

Talk is cheap. I don’t pay for lies and promises; I pay for results. The same goes for advertisers.

Check These Out & Gauge Your Reaction

Making money isn’t about being popular or parties or hype – it’s about closing sales and making deals. (Warning – foul language in the following movie cuts.)

• Watch this cut from the movie, Glenn Gary Glennross and get a wake-up call.
• This cut is from the movie, Boiler Room. It will either excite you or upset you, depending on whether you’re a producer or a talker.

Production Shows the Real You

Tom Hopkins said:

“Sales is the highest paid hard work, and the lowest paid easy work.”

It puts people on the line. You can’t hide behind your computer and wear your mask when you’re in sales – sooner or later, you will reveal who you really are through what you produce…

“by your FRUIT, you will be known”

…apples don’t grow on weeds.

If you can’t produce, go work for the government. But if you CAN sell, close deals, and produce, you are on of the most valuable people around, and a rare commodity. Time will tell.

Are You a Producer or a Poser?

• Unproductive salespeople who specialize in whining new tunes
• Salespeople complaining that the customers can’t afford their products and services
• Economic downturns
• Absenteeism and showing up late
• Salespeople that are not loyal and leave for the slightest pay increase or incentive
• Salespeople that make excuses and are lazy
• Strong competition
• Hard to find and keep good salespeople
• No new information or tools to motivate their salespeople – they’ve heard it all before.

We offer Sales Managers the following tools for their beloved sales teams:

• Create unlimited streams of eager, qualified, and primed prospects
• Differentiate yourself from the competition by creating massive added value at no cost
• Offer huge, compelling incentives, bonuses and premiums to prospects for making a buying decision, at no cost to you
• Learn how to get the prospect’s undivided attention and lifelong loyalty
• Stop selling, and start solving
• Increase sales closing/conversion ratios through the roof  by using our proven systems
• Offer your salespeople exciting and valuable sales target bonuses at no cost to you

Our customized, in-house, 5-hour Joint Venture Bootcamps turn snailspeople into salespeople. We’re all about working smart and getting results.

What Sales Managers Want

It’s human nature to avoid reality, wear blinders, and stick our heads in the sand, but facts are facts. Your eager replacement is waiting in the wings. If you don’t perform, you will be replaced fast, and the scary part is that you won’t even know it until it’s too late.

Earn the Right

We all buy life insurance, houses, websites, holidays, cars, furniture, and many other things, and we are free to decide whom to purchase from.

I had someone call me and ask me, “Why didn’t you buy from me?” My response was very simple: “You didn’t earn the right. You need to earn my business. You didn’t.”

Last week I had someone ask me to recommend a realtor. I know a few realtors, but there was not one that I would recommend – they didn’t earn the right.

I am currently in the process or replacing one of my service providers, and he is blissfully unaware that his replacement is already waiting in the wings. Why? He has been unreliable, unprofessional, and unresponsive. So long, farewell, auf wiedersehen, goodnight. When he wakes up and wipes his eyes he will realize he has lost a fortune in future business and referrals. Too late for tears.

A Few Pointers to Not Only Keep the Business You Already Have, but to Add to it Significantly

Pride comes before the fall. Take people for granted, let your service slip, and before you know it, you’ve been replaced by a hungry competitor. In order to avoid this unhappy and costly predicament, here are a few pointers to allow you not only to keep the business you already have, but to add to it significantly:

1. Respond promptly to e-mails, calls, and letters. That means FAST.
2. Pay on time. If I have to remind you, I might suspect you never intended paying.
3. Go the extra mile – add unexpected value.
4. Communicate effectively, respectfully, and regularly.
5. Reciprocate with referrals, invitations, and recognition.
6. Constantly improve your service and products.
7. THANK people for the business they send you with money or other real value.

Differentiate Yourself

Your replacement is eagerly waiting in the wings. He wants to take your business, and he’s ready to earn it.

DollarMakers specializes in showing people how to add massive value and differentiate themselves from the competition with no additional cost, through the use of Joint Ventures.

A Few Pointers to Not Only Keep the Business You Already Have, but to Add to it Significantly

In a recession, when advertisers are scratching at the door and losing business hand over fist, you can set up a lucrative Joint Venture with them, as well as with your Joint Venture partners.

Advertisers have space to sell, and it’s a perishable commodity; if it’s not sold, it’s lost forever, whether it’s space ads in magazines, newspapers, or billboards, or whether it’s radio or TV time or banner ads on websites or e-zines.

How to Set Up the Deal with the Advertiser

You simply offer to pay them for RESULTS, not promises. It’s called Contingency Advertising.

It doesn’t cost the advertiser anything, since he or she already has the space, and you only pay for converted leads / sales made. Any set-up fee, artwork, or other incidentals will naturally have to be paid for, but it’s a fraction of the cost of the advertising itself.

This way, even if there are no initial sales, you get great exposure and branding, and, when the advertiser sees this concept working, he will never run open space again.

Only EVER Pay for Results

We have done this for more than twenty years in every conceivable kind of media for ourselves and our clients, and it really is “no money, no risk” – it‘s a win/win.

I never pay salaries or for advertising – I pay generously for results, so I’m not easily disappointed by big promises and BS.

Do the Math and Propose it Like This

First ask the advertiser if he believes advertising with him will make sales.  Of course he will say “Yes” and if he doesn’t, it’s easy to show him the door.

When he says “Yes”, propose something like this: If you pay an average of $100 per sale and a $2,000 advertisement generates 40 sales, the advertiser doubles his money.

Ad responses can go via the advertiser for tracking and spot-checking purposes.

Joint Venture Brokers can triangulate this system to earn residual income from other people’s businesses.

Contingency Advertising: A Powerful, Recession-Busting Business Tool

She said she felt as though she had imagined the whole thing; he made her feel foolish, he actually laughed at the facts she presented, and she left feeling convinced that she was wrong, that he was right, that she was guilty of being disloyal and negative, and that she actually owed him an apology for wasting his precious time.

The Deceptive Art of Distraction

Politicians and psychopaths are good at diverting one’s attention from the important things and questions they would rather not answer. They know that attack is the best form of defense. Salespeople are singularly adept at sleight of hand or legerdemain:

• Answer a question with a question.
• Baffle with unimportant facts.
• Use complicated explanations and trickery to throw your pursuers off track.
• Make light of exigent issues.
• Brush off serious accusations with a condescending smirk.
• Hug them while you knife then in the back.

Magicians use distraction all the time.

Even Good People Do This to Avoid Responsibility

My point? I used to attend regular, weekly sales meeting with a group of other SMI Distributors. At every meeting, we Distributors would tell our amazing stories to the meeting leader.

We would talk about all the leads we had “in the pipeline”, all the sales we had narrowly missed, all the things we were “working on”, and all the promises we had heard from our prospective buyers. We also spent a good deal of time making excuses, blaming the weather, the competition, holidays, pricing, traffic, the products we sold, the packaging, the economy, and of course our leader.

At one meeting our leader got up before anyone could start mouthing off, and his words have stayed with me to this day. He said,

“Today, I don’t want to hear any stories, promises, excuses, or lies. Don’t you dare say a word, any of you. This is a silent meeting.

Walk up to the board, take the sharpie, and write down the amount of sales you made last week. That means PAID sales. I will check your figures. Then get out of here, and don’t contact me until the next meeting.

I am only interested in results. Next week, I will fire the Distributor with the lowest sales. Now get out!”

We doubled our sales as a result of that valuable lesson.

Shape Up or Ship Out

Losers and underachievers specialize in the deceptive art of distraction. They will:

• ask you irrelevant questions
• create rumors
• seem very busy
• make excuses for everything

If you allow this kind of behavior, you reinforce their failure to take responsibility and you encourage them to become parasites and posers.

When you focus on results and refuse to be distracted, you’ll get them to shape up or ship out. And you’ll save loads of time.

Talk is cheap, and money buys the whiskey.

One Bad Habit Even Good People Do To Sabotage Success

When I had purchased the item, I asked the clerk why she offered me the cheapest piece, and she replied that she would rather have a bird in the hand than two in the bush.

She didn’t’ understand how to “drop down”, but she also didn’t understand that you get what you ask for, and you will be surprised what you will get, if you just ask for it.

Think abundance, not scarcity.

You Literally have Access to UNLIMITED Resources

You can go to the beach with a teaspoon and a cup and get some seasand, or you can go with a forty-gallon drum and fill it with sand. Or you can take a dump truck and fil that – the sand won’t run out. You can take a train and fill it with sand. Sand respesents, in this case, money.

You can make as much as you like if you simply offer a great product and service and then go ahead and ASK.

Be audacious, be courageous, and expect great wealth.

Mark These Words

“I bargained with Life for a penny,
And Life would pay no more,
However I begged at evening
When I counted my scanty store.
For Life is a just employer,
He gives you what you ask,
But once you have set the wages,
Why, you must bear the task.
I worked for a menial’s hire,
Only to learn, dismayed,
That any wage I had asked of Life,
Life would have willingly paid.”

Adjust Your Estimation Skills

Bamboo grows more rapidly than any other plant on the planet. It has been clocked surging skyward as fast as 47.6 inches in a 24-hour period.

We’ve all heard, “First year it sleeps, second year it creeps, third year it leaps.” Bamboo trees grow very little for the first 4 years. But then, suddenly in the 5th year, they grow 80-90 feet tall.

We tend to overestimate what we can do in the short term, but we vastly underestimate what we can do in the longer term. Be the bamboo!

How to Double Your Sales Immediately

I once had a life insurance salesman ask me how he could double his sales. I answered, “If you’re presently asking people to buy $200,000 worth of life cover, start asking them to buy $400,000 worth of life cover. It’s that simple. But you should start off by making sure that YOU personally have at least $400,000 worth of life cover.”

Think BIG. Expect great things. ASK.

How to Double Your Sales Immediately

“One Quarter of the Honey Industry in England Destroyed.”

Yes – a mite infestation wiped them out.

• Beetles in Canada closed down lumber mills.
• Locusts invade an area in Australia, just as the farmers are about to reap.
• In Vancouver, the new Skytrain development on Cambie street, in preparation for the 2010 Winter Olympics here, bankrupted local businesses that depend on their walk-in trade.
• The digital photography development caused thousands of conventional photographic businesses to go under.
• Fires destroy properties and businesses in California.

Are You Putting All Your Eggs In One Basket?

When you have 90% of your income based on one anything – one geographical area, one product or service, one industry, one major marketing system, or one or two big clients or key employees, you’re in a precarious and dangerous position.

When you slave for three weeks per month just to cover your payroll and overhead, you’re on a slippery slope.

Beware of People Pitching “Focus”

People who pitch “Focus” usually have a selfish, vested interest in taking everything they can get out of you. This is particularly true of the Network Marketing business. Although I enjoy being involved in that business, it is only one income source amongst many, but most MLM companies operate more like cults than businesses, demanding absolute focus and attention, in spite of the fact that there is a higher way.

What Joint Ventures Has to Offer

Joint Ventures offers you the opportunity to:

• spread your risk
• lower your overhead
• remove all limits from your income potential

Your JV’s can be designed to “feed” each other, resulting in exponential growth through strategically created synergy.

Understanding business, value, supply and demand, and most importantly, Joint Ventures, removes the ego and desperation that most business owners demonstrate in the way they operate. An inclusive, reciprocal, unthreatened approach shows an abundance mindset and maturity and sophistication that is scarce in today’s world.

Don’t Panic… Profit!

As the world-wide recession bites deeper, Joint Ventures becomes the only viable alternative to conventional sales and marketing, and will save many business owners from bankruptcy, shortage, and loss.

DollarMakers is the world leader in JV’s for small and medium sized businesses and professionals. We provide the training, access, and support that will open your eyes to a whole new way of running a successful, bottom-line oriented business.

Sidestep This Dangerous Business Position

You Can Do Something About It

First, recognize that if someone else in the same area, industry, and environment, with similar products, services, and offers, is doing better than you are, then there is definitely something you can do about it. That’s good news. So here are some pointers that will work for you:

Tip #1 – Up Your Enthusiasm

Your level of enthusiasm and belief will open many doors. Enthusiasm is contagious, and if you don’t believe in yourself and your offer, nobody else will. The higher your confidence level, the more impact you will have.

How can you increase this?

The word “Enthusiasm” ends with the letters IASM – I Am Sold Myself. You have to believe in, buy, and use your own product or service. You have to be “a product of the product.”

You increase your confidence and self-esteem by knowing everything there is to know about what you’re selling, the benefits, and the details, so training and learning about what you’re selling is essential. The more you learn, the more you will earn. Disciplined learning will increase your self-esteem and expectations.

Tip #2 – You have to look (and act) like a million dollars before you earn it.

Your personal presentation is important. If you’re badly dressed with bed head, sleep creases on your face, cat hair on your coat, and unshaven, no winner will want to talk with you. BO, halitosis, showing up late, not delivering on your promises, and a bad haircut will simply destroy any credibility you might have had.

You have to look successful and act successful in order to BE successful. Look like a million dollars before you can earn it. BE – DO – HAVE. Remember that. People DO judge a book by its cover, and first impressions are lasting impressions.

Tip #3 – Keep It about the Other Person

Talk in the interests of the other person, get your ego out of the way, and don’t waste your prospect’s time. Be very well prepared with a specific sales strategy.

Tip #4 – Look Good On Paper Too

If you have anything in writing, keep it concise, to the point, professional, bottom-line oriented, and on good paper. You will be judged by your written material, hand-outs, and spelling mistakes. Your prospect is looking for clues, so make sure the clues he finds are good ones.

Tip #5 – Set the Bar High and Be Ready to Walk Away

Self-respect, selectivity, and setting the bar high will label you as a professional to be taken seriously. If you’re desperate, needy, broke, and tense, you will frighten any winners away fast.

Be relaxed, well prepared, and ready to walk away from any deal. The more prospects you have, the easier this is, so use Joint Ventures to procure on-going streams of qualified prospects.

See yourself as your prospect’s equal. Be strong and focused.

Tip #6 – Carefully Choose Your “Field of Battle”

Choose the environment in which you present yourself carefully – the Four Seasons is better than a Mac Donald’s.

Tip #7 – Craft a Win/Win Offer…

Make sure your offer is genuinely win/win – think about what’s in it for the prospect, his return on investment, and his goals.

Try to remove the risk and cost from both parties as much as possible.

Tip #8 – …And Craft an Offer that’s Too Good to Be Refused.

Sweeten the pot through the use of Joint Ventures, by adding massive value – “an offer too good to be refused” – this takes preparation and thought, but you can differentiate yourself from your competition by adding four times the value, at no cost top yourself, through Joint Ventures.

Tip #9 – Stop Blaming Outside Circumstances

Stop blaming others and the economy for your poor ales – take personal responsibility – that is the mark of a winner.

Tip #10 – Remember to “Yahoo”

Finally, be sensitive – when someone makes it clear they’re not interested, walk away fast.  There are many fish in the sea, you have many options, and walking away from uncooperative prospects will increase your self-esteem and therefore your income.

Remember “Yahoo”.  You Always Have Other Options!

DollarMakers provides on-going, ever-improving training and support, access and information on how to be a successful and professional Joint Venture Broker, based on our own experience and the changing marketplace. JV’s will help you to increase sales, whether you have a business or not, and we’re here to help.

Ten Tips to Get People to Buy from You

Don’t talk to the person sitting next to you!

Why this anti-social choice? On a five or eight hour flight, even on a two-hour flight, you run the real risk of being locked into a one-sided conversation about the other person.

It’s like attending a “Business Networking Meeting”:

Ask someone, “What do you do?” and be prepared for a torrent of verbal trash and unadulterated BS that only stops when the other person decides that you’re not going to buy from him, at which time here turns you off fast, turns his back, and turns on his next unsuspecting victim.

People are Not Interested in You

You should realize that when people ask, “How ya doin’?” they really don’t want an answer. When they inquire about your business, they’re only trying to find out if you will buy their products or services – they’re looking for sales signals or buying signs; they’re prospecting. They are not interested in you, your welfare, or your opinion – unless it leads to buying their stuff.

Why This Poor Behavior is GREAT for You!

Sell, tell, push, and pressure – it’s amazing how so many broke, self-employed salespeople, has-beens and wanna-be’s, think that if they inundate you with enough egotistical, boring, self-aggrandizing information, you’ll eagerly whip out your check book and buy from them. And that, dear reader, is excellent news.

Why?

Because it gives you the opportunity to benefit from this mindless and desperate behavior. It offers you the lucrative opportunity to get people to send you more business than you can shake a stick at, using a simple, yet highly effective approach.

OK, so here is your action plan:

#1 – Only talk with successful people.

First, only talk with successful people who are capable of sending you lots of business, and many, qualified prospects.

#2 – Don’t talk about yourself.

Second, don’t talk about yourself, your products or services, your needs, opinions, or family. Nobody cares. Get used to it.

#3 – Recognize and drop losers fast!

Third, if the person you’re talking to looks at his Blackberry, interrupts you, or answers his phone, drop him like a hot cake. If he’s badly dressed / groomed, or appears arrogant or distracted, move away fast. If he’s a loser, he will refer you to losers.

#4 – ONLY talk about the other person.

Fourth, only talk about him:

• his products
• his family
• his goals
• his challenges
• his pain
• his needs
• his dreams
• his hopes

Dig deep with open-ended, strategic questions to find his Hot Button.

• What keeps him awake at night?
• What are his secret desires and fears?
• What does he want, or want to avoid, most of all?

Sincere, focused attention on him will make him like you and feel connected. Match and model his movements, speed, tone, and personality type to get in harmony with him, without going over the top (he sneezes, swears and burps, so you do, too).

#5 – Find solutions to bring relief for him through other people or their resources.

Fifth, find solutions, bridges, and relief for him through other people or the resources of others. That’s what Joint Venture Brokers do, and we get paid by the businesses providing those solutions. (This is what I specifically teach at our DollarMakers Bootcamps or through the Home Study Course.  You can read more about that here.)

We like people who help us, relieve our pain, and protect us, don’t we? We tend reciprocate when people do us favors and make us feel good about ourselves. The more value you can create for the other person (while getting paid for the referrals, of course,) the more likely he is to want to reward and repay us.

#6 – Set up reciprocation (that is also in his favor).

Sixth, after solving his problems, (not before,) alleviating his pain, and making him feel like a million bucks, show his specifically and exactly how he can reciprocate and return the favor, and how that will earn him generous commissions and favors from you that can be applied directly to his previously revealed Hot Button.

This is where you can set up a Referral System, Piggyback Mailing, Host Beneficiary Relationship, Endorsed Mailing, or other Joint Venture, again speaking specifically in the interest of the other person, never your own.

Solve More Problems = Get More Business

Zig Ziglar said:

“You can get anything you want out of life, if you’re prepared to help enough other people to get what they want.”

He didn’t say, “Run your mouth, blow your own trumpet, bore them with your false promises, and they’ll buy from you just to get rid of you.”

Solve the problems of good people and they will send you more business than you can shake a stick at.

Joint Venture Brokers get paid for solving, not selling.

We see every problem and goal as an income source, or dollarmaker. We understand that knowing what someone’s Hot Button is and knowing how to release the resources required to help others get what they want, with no cost or risk, is the way to wealth and strong relationships.

How to Get People to Send You More Business Than You Can Shake a Stick At

• First, you can sell them something.
• Second, you can sell them more than once.
• And third, they may refer new business to you.

This is a linear, traditional way of thinking.

Use Joint Ventures to Maximize Impact

In today’s world, we have to think in terms of viral marketing and multiple impacts. In order to illustrate a simple Joint Venture scenario, let’s use the example of someone who recently joined the DollarMakers Joint Venture Forum. We’ll call her Carol. She has one thousand clients who know, respect, and trust her. How can she use Joint Ventures to make a serious amount of money, fast?

Make Real Money with a Replicator Website

I suggested Carol start off by leasing a Replicator Website, which will track all business and pay her up to 50% of all sales, including the sales of audio downloads, training, Memberships, more replicator sites, my book, etc. I would then write a very compelling letter for her to send to her database and friends, inviting them to visit her site and obtain a complimentary audio download, which I would create specially for her clients – applicable to their specific type of business. Carol would send out this email and two follow-up e-mails, which could make her a significant amount of money.

Build Your Back-End with Gift Certificates

Then she would send each of her thousand clients five Gift Certificates as a Thank You Gesture for their loyalty and patronage. Each gift Certificate would offer her clients a complimentary service worth at least $100.  For example, a business consultant might offer a complimentary consultation worth $150.

• Each Gift Certificate would be designed to provide real value and entice the user to buy more of the service.
• The supplier of the service would pay for the printing and postage.

Carol would have negotiated an ongoing percentage of all the business resulting from each of these 5,000 Gift Certificates that she distributes. In other words, when any of her clients started using the business consultant, accountant, lawyer, yoga trainer, spa or coach, Carol would receive a monthly check from that service provider of 20% of the total monthly bill.

This would create ongoing, multiple streams of passive income for her.

Leverage Databases with Prizes

Then, Carol could offer her clients a range of special prizes, all sponsored, which they could win. The way they could win these prizes would be to get everyone they know onto a certain conference call or to attend a seminar, which I would present, and the client who put the most people onto the call or into the seminar, would win the top prize. That way, Carol would use viral marketing to access her clients’ databases with their permission. One of her clients has 10,000 people in her database. Any sales resulting from the Conference Call or Seminar would earn Carol additional income.

Add Value AND Make Money

I could go on all night with different ways in which Carol could continually add value to her clients and make more and more money, in more and more diverse ways, as well as significantly grow her database.

Make $15,000 without Spending a Cent

In the above scenarios, Carol did not spend one cent. She continually gave away valuable information, prizes and services to her clients at every turn, as a thank you gesture for their patronage. She never tried to sell them anything. I would conservatively expect her to make at least $15,000 and an ongoing revenue stream in addition to that. This is all pure profit to her.

This system of accessing databases, giving stuff away at no cost, adding massive unprecedented and unexpected value and continually, exponentially expanding the options and reach, is typical of the atomic power of Joint Ventures.

The Atomic Power of Joint Ventures

But first, we need to agree on one important thing, and that is that this is not a time to recruit desperate people. They say, “Desperate people do desperate things”, and that is true. You want to be recruiting successful, influential, Centers of Influence.

Recruit Leaders

When you recruit a Center of Influence correctly and manage that relationship, you will be amazed at how you can rocket your Network Marketing through the roof. They can sign up their leaders and use their existing communication and resources to build your business.

Follow Through

Most Network Marketers drop the ball after signing up a Center of Influence because they’re too obsessive, desperate, and self-interested. They follow what they are taught by their company, and they forget about the fact that they are, in fact, involved in a Joint Venture.

This is the difference between what you will learn from DollarMakers and what you will learn from your Network Marketing company. I have been recruited to join Network Marketing companies as a Center of Influence myself, and I have also recruited Centers of Influence, and in most cases I made a lot of money, so I know whereof I speak.

What is a REAL Center of Influence?

Now there is a reason why you haven’t recruited a Center of Influence before, and if you have, why they’re not performing. We’re not going to discuss that here. What I want to discuss is HOW to recruit busy people who have access to many other people who will do what that Center of Influence suggests they do.

• A Center of Influence is someone who influences many people who trust, respect, and like them, and who follow their suggestions.
• A real Center of Influence communicates regularly with his or her people.

Just to be clear, there are a lot of people who SEEM to be Centers of Influence and CLAIM to have large databases, but usually those databases are simply people who once opted into their database to get a free gift, and they don’t even know who the Center of Influence is, much less open his e mails or read them or follow his advice. I’m talking about a real Center of Influence

• who cares about her people and has a relationship with them.

Your Approach Must be Based on a Relationship and Reciprocity.

The Joint Venture Mindset that we teach through DollarMakers is that you should build business based on a relationship and reciprocity. I don’t do business with people I don’t know or respect, and who haven’t built some kind of trust relationship with me. I don’t even consider promoting people or products who have not contributed to DollarMakers or been involved with us. It is dangerous to work with unknown people.

This needs to be remembered when you approach a Center of Influence.

• You have to earn the right to talk with them or pitch them.
• You have to show them that it is in their own best interest.
• First, you have to know what they want, and what their “Hot Button” is.

Remember, Centers of Influence are being pitched almost daily by MLMers who do it all wrong. If you do what everybody else does you’ll have what everybody else has. Using the Joint Venture approach, you can differentiate yourself from all the others.

Tips for Top Notch Recruitment

In a nutshell, here are the simple points to follow in order to recruit a Center of Influence into your Network Marketing business:

1. Earn the right. Create reciprocity. Build a relationship. Contribute. Become known and respected. You have to put wood on the fire before you get the heat.
2. Position yourself. Look and act successful. Dress and groom yourself appropriately. Package yourself for success.
3. Find out what the Center of Influence’s Hot Button is. You need to understand his pain, problems, challenges, hopes, dreams, goals, and secret wishes. This takes work and research, but it’s well worth it. Be clear about what he wants, so that you prepare the bait / prize / incentive correctly.
4. Prepare your offer properly. Customize your presentation and be sure that it’s all about the Center of Influence to show her how she will benefit by joining you.
5. Make your offer in such a way that it is hard to refuse. Remove time, money, risk, inconvenience, and irritation, and add massive value and substance. Push the Hot Button effectively.
6. Close and sign him up.
7. Follow-up and management – this is the most important part. If you stop putting wood on the fire, it will go out, and you will be replaced.

Finally, remember this:

The Center of Influence you are going to recruit is not going to be doing your business on a full time basis – she already has a successful business, and you are simply an add-on. By neglecting this fact and assuming you and your products or services are the center of the universe, you will very quickly lose the relationship and commitment of that Center of Influence.  That’s what DollarMakers teaches.

If you want to acquire the Joint Venture mindset that will make the above possible, I suggest you join DollarMakers, get involved, and learn from about reciprocity, value, commitment, wealth, and Joint Ventures from us.

Attention Network Marketers: 7 Tips to Turn Recession Depression into Treasure Beyond Measure!

He ripped the Goals Program off the office flipchart, calmly crumpled it up, and threw it into the bin. Then he leaned forward, resting his fists on the huge oak boardroom table.

“Gentlemen”, he said softly and with great intensity, “every week we meet here to discuss our sales and plans. You’re all independent business owners. Time is valuable to all of us.

From today, I don’t want to know about all the leads and deals you have ‘In the Pipeline’. I don’t want to hear about what you’re working on or whom you’ve met. I only want to know one thing, and then you can all get out of here until next week. This meeting will take just five minutes. HOW MANY SALES DID YOU EACH MAKE LAST WEEK?”

What Really Matters is Results

Salespeople are in the habit of making excuses and promises when they’re not delivering results. We’re all good at it. After all, we’re salespeople, right?

And often we lie to ourselves about what is really going on. We talk about our plans and goals, but what really matters is results. I don’t care about schemes and dreams – I care about results.  Intention and goals are important, but outcome is more important.

You Can’t Bank Excuses or Potential

If I say I will do something or produce a certain result on a certain date and I don’t, my excuses are of no importance to you. You can’t bank excuses or promises. Your accountant doesn’t want to know about potential and opportunities. The bottom line is real money.

Get Serious about Getting Results

This is real life and every day gone is gone forever. This is not a dress rehearsal. Let’s get real serious about getting real results. Winners will allow one or two slip ups, but sooner than later they will cut bait and stop working with you if you don’t produce.

2 Criteria to Reevaluate What’s Possible

I once trained the insurance salespeople in 91 banks simultaneously on a conference call. I asked them, “Can any of you double your sales next month?” they all replied that it was impossible, given their busy schedules and past results.

I then asked if it would be possible to double their sales if their families had been kidnapped and they knew without a doubt that their families would be murdered if they didn’t double their sales in a month. Guess what? All of a sudden it was possible!

I asked what they would have to change and do differently and stop doing, and we could create an action plan to accomplish 100% sales increase without calling in the terrorists. Think about it:

1. How badly do you want to double your sales?
2. What are you prepared to do?

By your FRUIT you will be known. Talk is cheap but money buys the whiskey. Action is all.

Get Serious about Getting Results

…And how can hard working realtors differentiate themselves in a very competitive market, dramatically increase sales and create multiple, additional streams of residual income at the same time?

1. Access the Right Demographic

First, we used simple Joint Ventures to access the right demographic. You don’t need the access to people as long as someone else has it. We piggybacked our marketing on existing distribution and used Host Beneficiary relationships.

2. Add Massive Value.

Then we used massive, added value to differentiate ourselves, again leveraging other peoples’ resources at no cost or risk to ourselves. You don’t need to own a cow in order to get milk. And you can get the milk at no cost, if you know how to offer real and compelling reciprocal value.

3. Only Aim to Solve Problems.

Most importantly, we never “sold” – we solved the buyer’s problems.

4. Leverage the Competition.

We had no shortage of inventory because we worked with our “competitors”. Only the egotistical, vain and stupid are afraid of their “competition”.

5. Keep it Real.

I didn’t use a 15 year old photograph of myself on a business card or the back of a bus. We were real people. Slick is scary.

6. Get Exposure Without Risk.

We branded ourselves effectively, again using JVs, so that we weren’t some unknown quantity. We were known and respected by leveraging relationships and exposure. So trust was never an issue for our prospects.

7. Set up a Back-end!!!

Best of all, we created multiple streams of income, a serious back-end that far exceeded the commissions we earned. Fifteen businesses partnered with us to meet the needs of our clients and even those who didn’t buy houses from us.

8. Adopt a JV Mindset.

The Joint Venture mindset is far removed from the “self employed salesperson” we see so much of today. It’s based on Zig Ziglar’s premise, “You can get anything you want out of life, if you’re prepared to help enough other people to get what they want.” It takes a bit to get used to and understand. Knowing about something and actually using and understanding it are worlds apart. But, once you start using it, everything changes, including, I’m pleased to inform you, your bottom line. This applies to any business or profession. You don’t have to try hard to persuade a starving man to eat.

8 Ways Realtors Can Make Serious Money Using Joint Ventures

Here’s How It Works

You can private label an innocuous shampoo for a good hair salon and make serious money. You can make a seminar or sales training program industry specific and sell ten times as many. I was recently talking with someone who created exercise DVD’s. How about making one for seniors, one for travelers, one for children, one for ladies, one for teens, one for busy executives… then market each one through the marketing and distribution channels reaching that particular demographic? For example, you would Joint Venture with seniors publications and clubs, AARP and seniors tours to reach seniors with your seniors exercise DVD.

Private Label Training, Seminars or Teaching

When you find excess inventory, you can re-purpose it in this way. You can also approach someone who presents training, seminars or teaching, and Joint Venture with someone who has access a particular market segment, while procuring the rights to market their products and services to that segment and receive ongoing commissions. For example, how about Training for Realtors? Get more specific with Training for Female Realtors and you’ll make more money. The more specific, the more terrific.

Let Your Access Lead the Way

Which segment of the population do you have access to, or can you get access to? Once you have access to a demographic/psychographic sector, you can go out and find products that can be customized or relabelled for that sector. Once you have strategic alliances in that sector, it’s easy to expand to the entire sector.

I once did seminars for an Executive Women’s Club and ended up serving all their clubs nationwide. Had you set that up, you could have asked for and received up to 20% of all my income from that market, and that would have put at least $20,000 in your pocket. All it took to get me into that market was a friend making one, single phone call. One phone call can be worth $20,000 to you. Do Joint Ventures work? You’d better believe it!

Sales Tip

Specialists get paid more and have more credibility. Understanding more about an industry than your prospect positions you as an expert. In order to do this, use statistics and education to differentiate yourself from the generalists who think they can cure anything from recessions and receding hair to bad knees and bad attitudes.

Management Tip

The more you understand your prospect and his business, the more likely you are to sell to him. Train your employees to ask questions, make notes, do research and create industry specific solutions. Learn the language and jargon of the industry you’re targeting. Become familiar with their hopes, dreams, challenges and unique opportunities.

“I am an innovator. This is a term of distinction, a term of honor, rather than something to hide or apologize for. Anyone who has new or valuable ideas to offer stands outside the intellectual status quo. But the status quo is not a stream, let alone a ‘mainstream’. It is a stagnant swamp. It is the innovators who carry mankind forward.”
~ Ayn Rand

Private Label Your Products And Make A Fortune

Most businesses are like African baboons – these furry fellows race through the cornfields, picking corn and stuffing it under their arm. As fast as they stuff the corn under their arm, it falls out the back, but they keep on picking and stuffing! By the time they get to the edge of the cornfield, they are carrying one corncob and they’ve left a trail of corn on the ground. This is how many entrepreneurs handle customers. They’re so busy getting new ones that they neglect and lose their existing customers out the back door. Attrition spirals out of control and yet they continue to spend more money on finding new customers.

Invest in Your People

We know it’s far more affordable to resell existing customers than to get new ones. We know that it’s better to retain our customers and to encourage referrals through added value service than to spend a lot of money finding new customers. So why don’t we act accordingly?

Why don’t we spend 80% of our marketing budget on our EXISTING customers?

Invest in your people and they will bring you a lot of new ones. Building strong relationships with the customers you have will:

• increase loyalty
• reduce attrition
• increase transaction values
• lengthen customer lifespan.

Why not put a program together to REACTIVATE inactive customers?

It’s much easier than trying to buy new ones.

A happy customer is good – an elated customer is better.

By redirecting our marketing dollars to our loyal clients and creating unprecedented added and unexpected value, we can engender massive reciprocity in the form of referrals and goodwill. But only strategists will understand this. Tacticians, those “instant gratification” types, will never understand this. A satisfied customer might stay with you, but an inspired and enthusiastic customer will bring her friends, family and associates. You can buy a lot more new customers than advertising with:

• A surprise party
• An unexpected gift
• A personal phone call
• A complimentary dinner

Use Joint Ventures to add value at no cost to you. Partner with other businesses to increase the value to offer and to differentiate yourself from the competition. Put yourself in your clients’ shoes and take the time to find ways to make their lives easier and more comfortable. Look after what you have and they will look after you.

Sales Tip

Act in your customer’s best interest. Reward referrals generously. Don’t skimp on packaging. Create referral systems that make the customer happy. Protect your customers; they’re hard enough to get and they can be worth their weight in gold.

Management Tip

Teach your team to listen and to go the extra mile. When I go into Safeway and ask where the bathroom is, the employee will walk me to the bathroom. When I go to the competition, the employee points in the direction on the bathroom. Big difference. A nice bag with a pretty bow and a big smile, a follow-up telephone call and even a thank you note can generate a massive return on investment. Get creative and set the example.

Customer Loyalty: Investing In Relationships

When I was 11 years old, my favorite game at school was similar to piggybacking. Small guys like me would ride on the backs of big, strong guys and we would try to pull our opponents over. They key to winning was strong arms and a strong “Horse”. I had strong arms and I always chose a strong horse, so I usually won.

A Strong Recommendation

In business, the book, “Horse Sense” by Al Ries and Jack Trout applies the same concept. This book was personally recommended to me by a multimillionaire client of mine, many years ago. I read the book three times.

A Lucrative Piggybacking Example

I recently talked with a man who has 1,200 people in his database. I suggested he offer them Membership in my DollarMakers Joint Venture Forum at a great discount. By sending out two e-mails and one voice broadcast and adding value, for which I would pay, and by mentioning the opportunity in his e-zine, we estimated that he would have at least 120 join (10%). That would earn him significant money, at no cost or risk to him. That’s piggybacking – and it’s that simple.

The same can be done with shared advertising, mailings, e-mails, e-zines, direct mail, seminars and business opportunities. Riding on the back of existing distribution, reputation, reach, access and exposure is very effective.

Consider the Power of Partnering

• Don’t buy a 747 to fly to LA – simply rent a seat.
• Don’t own the overhead or create a competency; borrow it.

Consider the power of partnering: everyone wins by sharing underutilized resources and Hidden Assets. And here’s the Good News – you don’t need to own the resource, be it a database, distribution route or relationship – you simply make the connection – it’s called “Triangulation”. No risk or cost, no downside, lots of fun and lots of money. You don’t need a business to set this up. Link me up with someone else and take a piece of the action. Link Bob up with Sally and get paid on all ensuing business over the next two years, why not?

The key to successful piggybacking…

is a strong horse and a strong rider – both parties should be ethical, generous, smart, professional and proactive. That’s the hard part. I know people whose databases I wouldn’t touch with a 20 foot pole. Be selective; be VERY selective.

Talk with Members of the DollarMakers Joint Venture Forum and if you want to make a lot of money easily, remember that all it takes is a bit of thought. It’s not hard work and there’s no risk if you’re dealing with the right people.

The Bottom Line

Bundle a product or service with one that is already selling well or add a product or service to an existing database or distribution route – that’s piggybacking, and it can create increasing, multiple streams of passive income for you.

Joint Venture Piggybacking: A Simple Business Strategy to Create Increasing, Multiple Streams of Passive Income

I worked with a real estate company to help them increase sales and saw the “tortoise and the hare” fable come to life right before my eyes. One of the salespeople (the tortoise) was slow, not highly skilled, not a great communicator and she had a long commute to work, which cut into her flexibility. But she was steady, consistent, reliable, very enthusiastic and totally focused and committed to reaching her goals. Some of the other “hare” salespeople tended to be highly skilled and polished, but they were often erratic and unfocused. They worked in fits and starts. They got side-tracked. The tortoise beat them every single month. The results I see a salesperson accomplishing are in direct proportion to his or her consistency and focus.

The “Magic” Formula

The formula for Momentum is p=mv where p is momentum, m is mass and v is velocity. If we were to translate that into sales, momentum would be branding and results, m would be the amount of effort, action and focus and v would be enthusiasm and belief or:

Your Brand’s Momentum = Your effort, action and focus + Your enthusiasm and belief

It’s the Accumulation of Great Action

Branding and momentum is not achieved overnight. It takes consistent sowing and nurturing to build a brand, whether that brand is you, your website, your product or your business. Imagine someone pushing a car up a hill. As they push, they gain momentum and it gets easier. If they stop and let go of the car, it starts rolling back down the hill! Momentum is a vector. That simply means that momentum is a quantity that has a magnitude, or size, and a direction.

Are you headed in the best direction?

Some businesses have momentum in the wrong direction, and they require a turn-around expert to deal with them. We need to be sure that our efforts are taking us in the right direction and we need to know why we want to move in that direction.

Use this Reality Check

• It’s good to stand back and take along, hard look at your business.
• Re-evaluate your goals.
• Look at your activity.  Is it building momentum and the branding you want?
• Are your sure you’re creating the right image?
• Most of all, focus and consistency should be built into all your systems.

As Michael Gerber tells us in the E Myth, work ON your business, not IN it. And continually adjust and improve upon every aspect of it. Concentrated effort and persistence is the mark of a winner. Once you gain positive momentum in the right direction, make sure you continue to feed the fire, and the sky’s the limit.

Branding Your Business: A “Magic” Formula for Building Momentum

The High D – Dominant style

Dominant style (minority of people, hardest to find) is bottom-line andresults oriented, impatient, sometimes tactless, driven and extroverted, with weaknesses in details. Major fear: being taken advantage of / ripped off. Good closers, great pioneers. Need the numbers and systems guys.

The High I – Influencing style

Influencing style is an extrovert, “party animal”, great at meeting people and starting relationships, popular, good opener, weakness is details and time management. Major fear: being embarrassed in public. Needs closers and numbers guys.

The High C – Cautious style

Cautious style is introverted, loves details, numbers and systems more than people, excellent numbers guys and accountants, computer experts, analyzers. Weakness is over analysis; fear is criticism of their work. Needs the extravert’s and the drivers.

The High S – Steady style

Steady style (majority of people) is an introvert, loyal, team player, family type, great systems and support person, needs security and long term relationships, fears risk, conflict and change. Needs others to make things happen and to create change and to take unpopular action when necessary.

Optimizing the Strengths of the Styles

This is a simplistic approach, but understanding our strengths and weaknesses and allowing people to do what they’re good at, while avoiding tasks that they’re weak at, is simply smart business sense. For technical sales we use High C’s and S’s. Ideal salespeople are normally High D’s with secondary I’s. One wouldn’t an accountant who is a High D, or a High S to launch a new business. You don’t want a High C to be the host at a cocktail party and we don’t want two High I’s behind a reception desk because they’ll talk all day!

Using personality style analysis has helped many of my clients to be better entrepreneurs and hire the appropriate people. Self knowledge is essential to success. I use the DISC style analysis – there are many others available, including the excellent Myers-Briggs Type Indicator.

Sales Tip

When selling to:

• High D’s – Talk results and ROI and close early and hard.
• High I’s – Build relationship, have fun and close early.
• High C’s – Provide copious details and proof and take time to close.
• High S’s – Prove that the support and relationships will be in place long after the sale is made and close slowly.

Management Tip

When Managing:

• High D’s – Give them lots of control and clear objectives and do what you say you will do.
  High I’s – Reward them publicly, make them look good and watch their time allocation.
• High C’s – Be specific, don’t rush them, and compliment their work (catch them doing something right), set time goals.
• High S’s – Make changes slowly, provide lots of security, share long-term plans.

Utilizing Personality Styles for Effective Joint Ventures

• I showed a hair salon owner client of mine how to invite high-end potential clients for a hair free cut and blow wave. His cost was negligible; however 82% of them were so impressed with the quality of his work that they became regular customers.
• A Tree Surgeon may offer a free service in order to obtain long-term customers.
• An accountant or lawyer may offer a free initial consultation.

Try These Excellent Money Making JVs

Combine the above with a Joint Venture and you can create the opportunity to access a large base of potential customers, especially if you have a consumable product.

• If your research and experience shows that most people who try your product go on to consume it on a regular basis over a period of time, why not ask JV partners to advertise your product and keep 100% of the first sale income for their trouble?
• Or they might want to give it away to their clients as a gesture of thanks for loyal patronage.

The clients who like it can be directed to make all future purchases from you.

A Little Upfront Profits You Greatly in the Long Run

Smart coffee shop owners can target business people who work in the area with an offer of three free cups of coffee. The prospects will get used to coming in to the shop and probably buy muffins or sandwiches anyway, and if the food and service is really good they could very well become regulars. Three cups of coffee costs about 60 cents. What is your profit on a sandwich?

The Law of Reciprocity works.

When most people get something for nothing, accompanied by excellent packaging, friendly service and a good product, they feel obliged to reciprocate. What is the marginal net worth or lifetime value of a customer to you? Being generous and allowing them to taste and experience your products and services at no cost is a smart marketing strategy. People whom you would never have met will have a reason to try your products and services.

How to Break Even on the Front End

People Want to Play

Why do they have conventions in Las Vegas instead of some unknown, small town? Because people want to play. They want an excuse to buy toys and have fun. Instead of thinking about what YOU want all the time, think about what your prospects want. Instead of hidden costs, try obvious perks. Trips, toys and trinkets are proven to work, especially when there’s a choice. People don’t want points or money or discounts as much as they want toys.

Justify Fun & They’ll Buy It

A man wants to buy a PDA. His wife says he should rather pay down some debt or buy a new refrigerator. He is then offered the opportunity to attend one of two seminars – one is for $800 and the other one costs $1500 but includes a “free” PDA. Guess which seminar he will attend. Some people need to justify toys and fun and when you give them the opportunity to do so, they’ll grab it.

Try This

Try adding a digital camera to your product or service and increase the cost of the product or service by the price of the camera, and see what happens. Give your customers an excuse to have fun.

• “Belinda, I know sales are down and I need to clean the garage out, but you know I have to attend that sales convention in Vegas and the river rafting “team building” will really help our sales.”
• “Bob, I know the kids are sick and you’re busy, but you’re just going to have to play Mom for a week while I take my sales team down to Hawaii for our convention. I need to train them up to increase sales and the spa treatments will help us bond.”

“Free” Gift

Free gifts also work really well. My friend buys a Mercedes from the same dealership every time because they always send his wife a huge bunch of yellow roses. Get creative and think about giving people a great excuse to buy from you.

Marketing with Fun & Toys: Give People a Great Excuse to Buy from You.

“Successful people ask better questions, and as a result, they get better answers.”
- Anthony Robbins

There are only two types of questions: Those that get negative or negligible results, and those that get great results. What questions are you asking yourself and your associates, employees and customers that can result in a better bottom line? What questions will reduce customer attrition, improve loyalty and profits and motivate the people you work with?

Design the Right Questions

• The answers to the questions we ask should result in answers that inspire, motivate and initiate innovation and positive action.
• They should encourage, cheer, challenge, energize and drive.
• The more specific the question, the more specific the answers… And the more specific the answers, the better. Specific is terrific.

By designing the right questions to ask those involved in our business, we direct the business to greater success and focus everyone on the goals and objectives for which we have taken responsibility. When you ask the right question, you create an answer that begets a success strategy.

Try Asking These for a Self Check:

1. “Which three things can we do to increase the amount of people coming into the store by 5% without any cost or risk to us?”
2. “How can I pay for results instead of promises when it comes to advertising?”
3. “Who do we need to work with in a Joint Venture to double the amount of prospects we are currently exposed to?”
4. “How can we create three new streams of increasing, passive income?”
5. “How can we benefit from someone else’s advertising and marketing activities?”
6. “What can we do to double the value we offer our clients, without increasing our cost of sales?”
7. “How can we get customers to increase the amount of times they visit our business by 30%?”
8. “How can we reactivate 40% of our inactive customers?”
9. “How can we create back end sales without increasing our overhead or the time it takes to sell the back end?”

Sales Tip

Learn to ask questions that result in a buy. “O.K., Bill, I’m going to charge you card now for the basic Widget. Now shall I add the Blue Squink for $100 as well as the Rutten for another $800, or shall I just add the Blue Squink?” The answer should be, “Sure, add both”, or, at worst, he says, “Oh, just the Blue Squink for now.” Either way, you have upsold him.

Management Tip

Management questions can help or hurt. Ask, “What could I have done to help you achieve even more sales?” “You’re really at the rock face, Candy. What do you suggest we do to improve customer service even more?” “Bobby, I want to pay you a higher commission. What can we do to ensure a higher transaction amount per sale?”

Questions that Make Money

You have two choices.

• You can work harder, which is tactical, short-term and comprised of reactive, daily activities.
• Or you can work smarter, which is strategic, based on a long-range plan and objective.

Your strategy should drive your tactics, not vice-versa. Strategists understand the big picture they’re creating. They agree with Michael Gerber, who said, “If you’re not working ON your business, you’ll soon be OUT of business.” So they create strategies that minimize cost and risk and maximize efficiency.

Why a Good Strategy is Essential

Statistically, motorists slow down when they see a police car to avoid a speeding ticket. Did you know they speed up again within only half a mile? That’s how quickly you’re forgotten by your clients and prospects if you don’t have a strategy that will create ongoing, unique, varied exposure and value. Strategists set goals and consistently work towards them, which leverages the Reticular Activating Systems of all those involved in the process. Involving others in your planning and creating joint ventures and win/win partnerships is essential.

Large companies know this.

90% of corporate executives surveyed felt a Joint Venture with another company was “absolutely essential” to maintain their competitive edge. At least 20% of the revenues in the Fortune 500 and International 2,000 are now coming from Joint Ventures. This strategic approach works in any size business and cuts the clutter to shreds, resulting in increased margins and staff retention, reduced customer attrition, radically decreased cost of sales and risk and exponential growth.

Sales Tip

By creating and setting your Buying Criteria, then educating your customers, you become the natural, logical choice. That overcomes clutter. And remember, it’s far better to spend $100 on each of ten good prospects than to haphazardly spend $1 on each of 100 suspects.

Management Tip

The second biggest problem in sales is that salespeople don’t close. But the biggest problem is hiring the wrong people. There is a proven system for hiring sales superstars and when you get the right salespeople, closing is no longer an issue. Once you have superstars, train them consistently and the sky’s the limit.

Why a Good Business Strategy is Essential

Bob’s offer went something like this:

“Larry, we both sell good office furniture and we both offer great service. You’re not to far away from where I am based, as you know, and I have an idea to run by you. What is your average closing ratio? In other words, out of every ten people you pitch, how many buy from you?”

Larry replied that he sold about two in ten.

“So, Larry, what do you do with the other eight prospects? It cost you good marketing money to find them, and they all have an urgent need for office furniture, and they can afford it, or you wouldn’t be talking with them. If they leave your store, they’re going to buy somewhere else, right?”

“You’re right, Bob. What do you suggest, Bob?”

“I suggest that you say to everyone who doesn’t buy from you, ‘I’m so sorry I couldn’t help you today. I know you’re serious about getting some office furniture right away, and I hate to waste your valuable time, so I’m going to call a good friend of mine who offers equally good products and service to what I do, and ask him to meet with you and see if he can help you.’ Then you call me and set up an appointment with your prospect. I’ll do the same for you. That way, Larry, we each get to see 18 prospects instead of 10! I see your pre-sold prospects and you see mine!”

On average 50% of the referred customers buy using this technique of cross referring unconverted leads between businesses.

Since they instituted this simple, yet effective system, both Larry and Bob have seen significant increases in their sales figures, at absolutely no cost or risk. Try it in your business; work WITH your “competition”, and make more money!

A Script: Partner with Your Competition to GREATLY Increase Sles

Last night, my friend, Jos told me that when African elephants stand along the bank of a river to drink water, they instinctively adopt a very considerate and practical approach. Those who stand upstream wait until last to drink. Those furthest downstream first drink, then wash themselves in the river, so that the mud doesn’t affect the other elephants. Then the next one drinks, and so on, one by one, upstream. In this way, everyone gets clean, clear water to drink and bathe in. Teamwork makes the dream work.

Deer Know Consideration Pays

Then Jos told me about deer on steep mountain trails here in British Columbia. Evidently, when a deer is about to pass another on a narrow, slippery and treacherous trail, the deer at the highest point stops and waits until the other deer has passed. This is to avoid slipping and pushing the other deer over the edge. Some small minded, egotistical business owners seem to relish the prospect of pushing their competition “over the edge”, as it were!  Smart entrepreneurs, on the other hand, realize that their competition can be their strongest allies.

I Grew from $4,000 to $20,000 in 4 Days

• Did you know that 20% of the revenues of large, Fortune 500 and International 2,000 companies come from Joint Ventures?
• And that a massive 50% of those Joint Ventures are with their competition?

Amazing, but true. The best entrepreneurs create powerful, win/win strategic alliances and share resources, distribution and access. Wal-Mart established themselves in Mexico in a fraction of the normal time by joint venturing with an existing Mexican company. I once grew my revenues in one of the profit centers in my business from $4,000 to $20,000 in four days using a joint venture. It would have taken me four years on my own!

The Key is Linking Up with the Right People

Together, we can do amazing things. We don’t have money problems; we have thinking problems. Everything you need is already available when you create synergistic relationships, in any area of life – not only business. Unity is strength. United we stand, divided we fall. The key to success is linking up with the right people. We started the DollarMakers Joint Venture Forum to link successful professional entrepreneurs, and it works magnificently. By being very selective and educating ourselves, we team up to reach our goals and create value, just like elephants and deer.

Synergistic Relationships: Skyrocket Your Profits with HELP from Your Competition

Used to be…

We’d “pitch” the prospect and then close hard and keep on closing, ignore objections, force our products and services down their throats and trumpet loudly as we swaggered back to the office clutching a check.  Never more, Miranda; never more.  Try that approach these days and you’ll end up driving a truck and showing off the watch you won for “Best Salesman in 1979”.  Join the has-beens.  No.  Times have changed.

The Correct New Approach

The good news is that it’s really not hard to do.  The correct new approach not only increases closing ratios and retains customers, it cuts attrition and leads to massive increases in referrals.  The solution is Joint Ventures.  By creating unprecedented added value and talking only with people who are ready, even eager to talk with you because of the Joint Venture platform you’ve created, closing ratios can skyrocket. Strategists work ON their business, while tacticians work reactively IN their businesses.  Think more, work less, close more.  Be VERY selective.

Partnering up with the right people creates a funnel that attracts, qualifies and sells automatically. Credibility, trust, value and access can be created fast and effectively through Joint Ventures.  Sales are the logical and inevitable result.

Close More Sales with Joint Ventures

Exactly. And that’s why most business owners overlook their greatest underutilized asset – their non sales employees. I got very excited when I realized that there were 85 people who could help increase his sales with no cost or risk!

The Unrealized Value of Your Employees

Every person on earth wants to feel important, recognized and appreciated. We want to feel that our contribution is important and that our ideas and suggestions are valued. Plus, we want to feel that we get rewarded for any value that we create. I have found that our employees at the coalface often know more about our businesses than we do. Their suggestions are based on real life, real experience and real opinions. They have insights and recommendations which could radically improve our bottom line profits, if we only gave them a reason to share those ideas, listened, and rewarded them accordingly.

Unleash Massive Sales!

Your employees want to feel a part of the business. They want to feel that they have secure jobs and that they can increase their income without moonlighting and arriving at your business half asleep. By listening to their ideas and providing them non-threatening and easy to use, understandable sales tools with a system to measure and reward results, you can unleash massive sales! When we understand that our businesses provide products and services that relieve pain and create value, we can train our employees to perceive “sales” differently. Use this massive, neglected resource – the cost is miniscule and the results are extraordinary – improved productivity and loyalty, decreased employee and customer attrition and increased sales and profits, innovation and motivation.

Give your employees what they want and the sky’s the limit

Zig Ziglar said, “You can get anything out of life, if you’re prepared to give enough other people what they want.” Most employees dread going to work and we can change that. Give your employees what they want: a voice, an ear, an opportunity, security, self esteem, reward, motivation, purpose and recognition, get your ego out of the way, and the sky’s the limit.

How workers ranked what they considered important, starting with the most important:

1. Appreciation for good work,
2. Feeling “in” on things,
3. Help with personal problems,
4. Job security,
5. Good wages,
6. Interesting work,
7. Possibility for promotion,
8. Loyalty of Management to workers,
9. Good working conditions,
10. Tactful discipline.

Apply this knowledge to your management systems and win!

Unleash Massive Sales with Your Greatest Underutilized Asset

“Hi Robin,

I just read your Eagle Attitude article and you are right on. I always make asset vs. liability calls.

Recently one of my staff did considerable damage to our main computer and database by going to inappropriate places on the internet. Certainly grounds for firing, not too mention suing for damages. Instead we are reworking his job description to take advantage of some obvious talents. There are some penalties he is working through, but there should be some substantial benefit to the company long term.

It’s nice to read that a risky decision is sometimes the best decision.”

How I Joint Ventured Instead of Firing my Employee

That reminds me of the time I was a manager in a large, resort hotel and we learned that one of the staff members was secretly running his own little room service business inside the hotel. He diverted all the orders to his cousin’s café on the corner. The thing was that he gave excellent service and guests were delighted with the quality (that’s how we caught him – compliments from guests about dishes that weren’t on the room service menu!) So instead of firing him, we created a joint venture: we saved his salary, cut overhead substantially and continued to provide the service to our guest, while his own business flourished. Win/Win!

Savvy entrepreneurs always…

• Savvy entrepreneurs look for ways to capitalize on the strengths and resources of their partners, associates, employees and vendors.
• They focus on what does work instead of what doesn’t work and, most importantly, keep their egos in check.
• Take the time to listen carefully and discover hidden assets like skills, connections, resources and information.
• Know that sometimes, opportunities take a little while to appear and options take time to become apparent.
• Know that patience and good communication skills, as well as being prepared to generously share the profits, are essential.
• Think outside the box and keep your eyes on your common goals.
• Be flexible and open to new ideas.
• Know that good people are hard to find.

Sales Tip

The better you know your salespeople, the better you can channel their energy, interests, skills and time. Don’t make the salesperson fit the job; rather, make the job fit the salesperson. Take time to listen to their opinions and suggestions, encourage sharing and reward innovation and risk.

Management Tip

By clearly defining the parameters of your employees’ jobs, you remove fear. Show them what they have to do to get fired, and you reduce any reticence to innovation. Fear stunts creativity and openness. People who feel secure will be more productive and honest with you. Spend more time developing relationship with your staff than you do with your customers.

Leveraging Strengths in Employees

They don’t:

• Do things randomly.
• Grasp at straws.
• Leap onto every new, flavor-of-the month start-up scheme.

They are sophisticated entrepreneurs who are very selective and careful with the allocation of their time and attention. They carefully and objectively consider their options and focus on profit and long-term income and potential.

Why Most Fail

The concept of “FEEDERS” is essential and foundational to your Joint Venture success. The reason why 97% of the people in Network Marketing, for example, only recruit three or four people and then quit, or take years to get any traction, is that they simply haven’t Feeders to bring them an ongoing line of new recruits. The reason why most “Motivational Speakers,” “Coaches,” and “Consultants” have no money or customers is because they don’t have Feeders to feed them business on a regular basis. Any salesperson or business owner that understands this concept will make serious money.

What Works

A “Feeder” is a mechanism that continues to feed you prospects and business, given that you follow up and manage the process and the people correctly. Smart Joint Venture Brokers create the situation where all their Joint Ventures feed each other, and they have Feeder events and systems that operate consistently and predictably. They use leverage, delegation, duplication, and leadership to set up and maintain these Feeders. A Feeder that doesn’t work is carefully monitored, manipulated, tweaked, fixed, and adjusted until it either produces or is discarded, and it is weighed an evaluated solely on its performance, potential, profit, positioning, and productivity.

Salespeople, Joint Ventures, seminars, Bootcamps, newsletters, websites, book, CD’s, reports, centers of influence, give-aways, talk, conference calls, databases, webinars, and most of all our other Joint Ventures, are all Feeders, as long as the systems are properly and professionally established and coordinated. This is one of the skills that we teach at our DollarMakers Certified Business Mentor Training program. By creating self-duplicating systems and Joint Ventures that feed each other and attract new business by design, we use a technology that creates exponential growth and wealth with no cost or risk, and very little time. “Feeders feed, losers bleed.”

“Feeders”: Fuel Your Business

• When you pay people the same amount of money, regardless of their quality of work or level of productivity, you’re trying to run a capitalist business on socialist principles.
• When you overlook slovenliness, negativity, and bad service instead of punishing it, you are encouraging it.
• When you see people creating additional value for your organization without rewarding them in direct proportion to that value, you’re discouraging them.
• When you employ anything that breathes because you’re so desperate for workers, you’re setting yourself up for failure and lowering your standards.
• When you establish ceilings and limitations on earning potential, you lose the cream of the crop.

Successful, profitable businesses prosper by design, not by default. They create a climate of attraction, motivation, stimulation, and reciprocation. This is so unique and hard to find that it will bring you some fantastic people.

How to Get Employees AND Employees who Perform

Before you tell me how hard it is to find people because you live in a booming economy like that of Alberta or British Columbia, let me suggest that, if you pay more than your competition, that fails as an excuse. And before you tell me that you can’t afford to pay significantly more than the competition does, let me assure you that you can accomplish that through the use of Joint Ventures. That’s what my company, DollarMakers, does. But this is not about creating more profit through Joint Ventures; it’s about employees.

For Example…

I once provided some Joint Venture training for an award-winning restaurant. At this restaurant, all the servers had shares in the business and enjoyed a simple profit sharing process as well. Servers were hired and fired by the Servers Committee, and everything was results based. Uniforms, serving times, and menus were determined by the Servers Committee. This was a true capitalist operation, using effective delegation, profit sharing, and common sense. The owner told me, “Robin, I manage by Consequence.” They never had a shortage of job applicants.

The ONLY Way Worth Operating

Pay people in direct proportion to the value they create – measurable, bottom-line profits should determine individual earnings.

• No automatic raises.
• No unions.
• There should be no cap on the earning potential of anyone.
• There should be immediate consequences for overstepping the mark.
• People should be allowed to focus only on their strengths. (Generally, allowing an accountant or a chef into a management position is suicide.)
• Use personality type testing and give everyone a vested interest in the success of the business, while at the same time tying their income and security to the fortunes, good AND bad, of the business. When business goes down, salaries should decrease in direct proportion, depending on individual input and production, which means simply that an employee who produces exceptional profits can experience an income increase while everyone else’s wages decrease. That’s called capitalism.

Here’s my standard “Job Description: “Whatever it takes, 24/7/365, and we share the fortunes, good and bad.” My entire business is made up of multiple, interlinked Joint Ventures. I actually practice what I preach, and it works.

A Great Business Philosophy Part 3: Getting “Buy In” From Your Employees