Knowledge and skills will always come to your rescue.

In a recession, when advertisers are scratching at the door and losing business hand over fist, you can set up a lucrative Joint Venture with them, as well as with your Joint Venture partners.

Advertisers have space to sell, and it’s a perishable commodity; if it’s not sold, it’s lost forever, whether it’s space ads in magazines, newspapers, or billboards, or whether it’s radio or TV time or banner ads on websites or e-zines.

How to Set Up the Deal with the Advertiser

You simply offer to pay them for RESULTS, not promises. It’s called Contingency Advertising.

It doesn’t cost the advertiser anything, since he or she already has the space, and you only pay for converted leads / sales made. Any set-up fee, artwork, or other incidentals will naturally have to be paid for, but it’s a fraction of the cost of the advertising itself.

This way, even if there are no initial sales, you get great exposure and branding, and, when the advertiser sees this concept working, he will never run open space again.

Only EVER Pay for Results

We have done this for more than twenty years in every conceivable kind of media for ourselves and our clients, and it really is “no money, no risk” – it‘s a win/win.

I never pay salaries or for advertising – I pay generously for results, so I’m not easily disappointed by big promises and BS.

Do the Math and Propose it Like This

First ask the advertiser if he believes advertising with him will make sales.  Of course he will say “Yes” and if he doesn’t, it’s easy to show him the door.

When he says “Yes”, propose something like this: If you pay an average of $100 per sale and a $2,000 advertisement generates 40 sales, the advertiser doubles his money.

Ad responses can go via the advertiser for tracking and spot-checking purposes.

Joint Venture Brokers can triangulate this system to earn residual income from other people’s businesses.