From a perfectly objective perspective, it makes sense that one would rather spend $100 on each of ten carefully chosen and selected, high potential business Joint Venture prospects that one dollar each on a random selection of a thousand unknown people. Why is it, then, that we waste so much time talking with unqualified prospects, instead of the people that could literally change our lives? I’ll tell you why.
#1 – You Run Into More Losers Than Winners.
First, it’s easy to talk with losers.
When I had an 800 number, 95% of the people that called me were bored losers who couldn’t get anyone to talk to them.
I had two old women that would spend hours on the phone, purportedly discussing Joint Ventures, when in reality they were business has-beens with time to waste. I stopped the 800 number and saved a lot of time. Anyone who can’t afford a long distance call doesn’t qualify for my attention.
It’s easy to get appointments with broke, desperate people. They will rush to meet you, hoping to somehow make a quick buck off you. So lazy people take the easy way out and talk with the wrong people. Disciplined people won’t have any problem working hard.
#2 – Losers Seeks Out Losers
Second, people with poor self-esteem usually seek out people who are even more pathetic than they are – that way, they get to feel superior and they avoid feeling threatened. People with high self-respect seek out people who are more successful and driven that they are.
#3 – It Takes More Work to Approach a Winner
Third, you need a pretty compelling offer to get the attention of a winner, and that takes a bit of work and preparation. When you’re strategizing your presentation to a real center of influence, you know you had better have a real deal that is well packaged and credible.
If you’re pitching snake oil vitamins, questionable investments, property in third world countries, or start-up business deals, you know the winners will not waste any time with you.
When you want big results, you have to go after the big players. It costs money, it takes time, discipline, persistence, and preparation, but it takes less time (winners have the ability to make a decision and tell you what their decision is) and it’s a lot more fun than shaking the hands of broke salespeople who are convinced that their magic juice cures everything from Halitosis to Hypoplasia.
Get More Selective and Work with Winners
Every time my business has jumped to the next level, it has been as the result of a good connection with a big player. My Joint Ventures flourish when I work with winners. And the more selective I get, the more successful my business becomes. Learning to say, “NO” is crucial to your success. Spend more on less people, be focused on high class, high returns, and high standards, and you will bag the big game that brings you the big bucks.
