How many times have you had someone call you up, offering to sell you something, without giving you any reason whatsoever to even talk with them? We are busy people, inundated with 36,000 advertising messages a day, all vying for our attention. We have to be very selective and sophisticated in our approach if we want someone’s attention.
Why not try something like this?
Benjamin’s dog, Vicious, is a fluffy, white Toy Pomeranian that wears a powder blue T-shirt on his walks around the lake of a sunny afternoon. Benjamin thinks the sun rises and sets on young Vicious and he spends a fortune on high-end dog food. He has even imported a special dog bed for his furry child.
Lucy sells insurance. She mails Benjamin a hand addressed letter, offering him a complimentary dog walking and dog sitting session with her client. Benjamin is asked to collect the Gift Certificates at Lucy’s office. By doing so she creates value for both parties and can earn money off the back end at the same time.
Give people what they want.
Give them a good reason to contact you, listen to you and buy from you. Talk in the interest of the OTHER person because nobody cares what you want. Earn the right. Create massive, unprecedented, differentiated and visible value. We all have thousands of options.
Answer These Unspoken Questions:
- Why should I listen to you, talk with you, buy from you or even notice you?
- What makes you so different?
- How do I know you care about me?
- How much do you even know about me?
Do your homework, find the Hot Button and customize/ personalize your product or service to fit the needs of your prospect. Hand addressed envelopes, for example, pull a much better response than printed addresses.
Get personal and get results.
