Many years ago, a relative of mine made an appointment to confront an evil church pastor about a serious issue of hypocrisy and double-dealing in her church. She prepared her case very well, and there was no doubt about the fact that the “pastor” was, in fact, a wolf in sheep’s clothing. I’ll never forget what she told me when she got home from that meeting.

She said she felt as though she had imagined the whole thing; he made her feel foolish, he actually laughed at the facts she presented, and she left feeling convinced that she was wrong, that he was right, that she was guilty of being disloyal and negative, and that she actually owed him an apology for wasting his precious time.

The Deceptive Art of Distraction

Politicians and psychopaths are good at diverting one’s attention from the important things and questions they would rather not answer. They know that attack is the best form of defense. Salespeople are singularly adept at sleight of hand or legerdemain:

• Answer a question with a question.
• Baffle with unimportant facts.
• Use complicated explanations and trickery to throw your pursuers off track.
• Make light of exigent issues.
• Brush off serious accusations with a condescending smirk.
• Hug them while you knife then in the back.

Magicians use distraction all the time.

Even Good People Do This to Avoid Responsibility

My point? I used to attend regular, weekly sales meeting with a group of other SMI Distributors. At every meeting, we Distributors would tell our amazing stories to the meeting leader.

We would talk about all the leads we had “in the pipeline”, all the sales we had narrowly missed, all the things we were “working on”, and all the promises we had heard from our prospective buyers. We also spent a good deal of time making excuses, blaming the weather, the competition, holidays, pricing, traffic, the products we sold, the packaging, the economy, and of course our leader.

At one meeting our leader got up before anyone could start mouthing off, and his words have stayed with me to this day. He said,

“Today, I don’t want to hear any stories, promises, excuses, or lies. Don’t you dare say a word, any of you. This is a silent meeting.

Walk up to the board, take the sharpie, and write down the amount of sales you made last week. That means PAID sales. I will check your figures. Then get out of here, and don’t contact me until the next meeting.

I am only interested in results. Next week, I will fire the Distributor with the lowest sales. Now get out!”

We doubled our sales as a result of that valuable lesson.

Shape Up or Ship Out

Losers and underachievers specialize in the deceptive art of distraction. They will:

• ask you irrelevant questions
• create rumors
• seem very busy
• make excuses for everything

If you allow this kind of behavior, you reinforce their failure to take responsibility and you encourage them to become parasites and posers.

When you focus on results and refuse to be distracted, you’ll get them to shape up or ship out. And you’ll save loads of time.

Talk is cheap, and money buys the whiskey.