A few weeks back, I bought a wonderful, new bicycle. I love riding it along the river and around the lake, and I’m getting fit and losing weight.
I get excellent service from the store I bought the bike at. This store specializes in bikes and has a splendid reputation. I invested about $700 in the bike, and I will buy more stuff as time goes by.
Under Utilized Resources are Everywhere
I took it in yesterday for a complimentary service. While waiting, I chatted to the friendly owner of the store. I suggested that she must have a huge database of satisfied customers, and that she could seriously increase her sales by using a good referral system. I know she does no follow-up at all with her customers, and I wasn’t asking her for any money.
Small Business Arrogance
Her response reminded me why I started the DollarMakers Club. She immediately got a distant look in her eyes, and dismissed me with:
“My family has been running this business for seventy years.”
Her arrogance was typical of the ignorance of most small business owners – they really think they know everything there is to be known about their business.
Opportunity Abounds for the JV Broker
From my limited exposure to this bike store, I assure you that a DollarMakers Certified Business Mentor could easily double the profits in that business. To a Joint Venture expert, there are a number of glaringly obvious opportunities to dramatically ramp up this store’s profits, as well as sales.
Don’t Look Back on Those Who say “No.”
But a closed mind is a sad thing, and I smiled and thanked her for her service and pedaled off into the sunset. She will never know how much money she lost by succumbing to her conceit.
By looking beyond the doors of her store and her inflated ego, and considering the leverage and access she has available to her, she would have discovered a treasure trove of easily accessible profit at no cost or risk.
Taking Advantage of the Recession
The good news is that there are a number of business owners out there who realize that they have to adjust their sails in order to accommodate the new winds of business, and their precarious predicament makes them approachable for and amenable to win/win Joint Venture proposals.
Don’t deal with desperate or cash-strapped businesses, but rather with those who are doing well but have the intelligence to perceive the change in business and the need to consider alternatives to conventional and outmoded, risky, and costly sales and marketing approached that worked in the past (PR- Pre-Recession).
Where to Find Hundreds of Educated JV Partners
DollarMakers has hundreds of Members in nineteen countries, and we continue to grow.
Instead of trying to persuade the unaware, save time and money by working with those who understand the power of Joint Ventures by joining the DollarMakers JV Broker Club. (Or the DollarMakers Women’s Club.)
