Joint Venture Brokers focus on solutions, instead of sales. They use their creativity.
A Million Dollar Business Making Dogs
What would you say if a friend of yours decides to start a business based on creating life-size models of pets? Craig Jones, a former emergency response instructor sensed a business opportunity after completing a pet first-aid class with the American Red Cross. He discovered that the unrealistic dog manikin they used for training was offered by only one company in the U.S.
Rescue Critters has since moved from its garage location to a storefront and now sells its manikins to customers worldwide, including veterinary technician programs, fire departments, U.S. Army canine hospital units and police department K-9 units. With 20 to 25 requests per year for manikins and projected sales of $1.3 million, it seems like Jones’ idea wasn’t so silly after all.
Necessity Motivates Creativity
In 2006, the USSR was in a deep depression: empty shelves in shops, no basic goods on sale, etc. This motivated people to become creative, and they started to invent things instead of buying them. For example:
- Women used sweet water (250 ml of water + 1 tea spoon of sugar) as a hairspray to fix the hairdo.
- Others used onion to polish the furniture (it made old wooden cupboards and night tables shiny and new).
- Women even knew how to make a sieve out of thin nylon tights!
Solve a problem and get paid for it – ease the challenges and pain in someone else’s life, and make money. Think outside the box.
