We bought a washer/dryer at Sears. The salesman came round to my house in his own time to disconnect the water pipes at no charge, the night before delivery of the new appliances. He had a great, friendly, helpful attitude. He recommended I buy longer pipes and a longer drainage pipe so that it would fit better, which I did. When the machines were installed, the installers forgot to remove the supports, so when we turned the appliances on, they leapt around like kangaroos. The salesman came over, fixed everything, and arranged a $100 discount.

This salesman used his own, private time, got his clothes dirty, never complained, went the extra mile, and made sure we were happy customers. Amazing service. Would I want to help him, send him business, and support him in any way I could? You bet I would. Did he have to sell me anything, pitch anything, or ask for anything? No. My daughter is about to buy a new fridge. I called her and suggested she give this salesman her business.

I have an amazing insurance / financial planning guy who has been a great benefit to me and to strong businesspeople for who I have lots of respect. I refer him to people and he gives them a complimentary consultation. He saves me thousands in tax – why would I not refer him? He didn’t have to ask me to do so, because he went the extra mile. He’s reliable, honest. Astute, professional, always on time, and responds fast. You will probably e-mail me and ask for his telephone number. I’ll be glad to pass it on (if you’re in Canada.)

When you take the time to go into the forest to chop the wood, meticulously prepare the fire, get your hands dirty, and make sure the thing blazes away, you deserve to enjoy the heat, but not before. Entitlement, arrogance, socialism, shoddy service, and impatience robs many people of excellent referrals in business. It’s not about the money, honey. I don’t even know what I paid for the washer/dryer stuff – I just chose the most expensive and bought it. It’s all about the service.

“If you want a friend, BE a friend” – good advice. If you want benefits, you have to contribute. When the contribution stops, losers don’t understand why they’re not still enjoying the benefits. Create massive, unexpected, glittering value, and you can rest assured smart people will reciprocate. We bought expensive hardwood flooring from Home Depot and had it delivered and unpacked. Then we sent it all back again three days later since the floor was too uneven. They collected it and didn’t charge us a blue cent. They even paid the delivery and the installers. They didn’t have to. Now we’re loyal customers, and this article will be read by thousands of people.

Yes, what goes around comes around. Keep your promises, deliver on time, be friendly and helpful, and you will have little competition. Give additional service and go the extra mile, and your success is all but guaranteed if you’re serving good people. If not, you’ll wake up one morning to find you have been replaced by someone who understands this. We help those who help us. The good news is that you can use Joint Ventures to create MASSIVE additional value that your competition can never equal, at no cost to you.

Robin J., Elliott
www.JVWisdom.com