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We watched an old 1966 movie last night, called OSCAR, in which the Maitre D’, a failed film star, tells the famous film-star just how precarious the film star’s position really is. It’s human nature to avoid reality, wear blinkers, and stick our heads in the sand, but facts are facts. Your eager replacement is waiting in the wings. If you don’t perform, you will be replaced fast, and the scary part is that you won’t even know it until it’s too late.
We all buy life insurance, houses, websites, holidays, cars, furniture, and many other things, and we are free to decide whom to purchase from. I had someone call me and ask me, “Why didn’t you buy from me?” My response was very simple: “You didn’t earn the right. You need to earn my business. You didn’t.” Last week I had someone ask me to recommend a realtor. I know a few realtors, but there was not one that I would recommend - they didn’t earn the right.
I am currently in the process or replacing one of my service providers, and he is blissfully unaware that his replacement is already waiting in the wings. Why? He has been unreliable, unprofessional, and unresponsive. So long, farewell, auf wiedersehen, goodnight. When he wakes up and wipes his eyes he will realize he has lost a fortune in future business and referrals. Too late for tears.
Pride comes before the fall. Take people for granted, let your service slip, and before you know it, you’ve been replaced by a hungry competitor. In order to avoid this unhappy and costly predicament, here are a few pointers to allow you not only to keep the business you already have, but to add to it significantly:
- Respond promptly to e-mails, calls, and letters. That means FAST.
- Pay on time. If I have to remind you, I might suspect you never intended paying.
- Go the extra mile - add unexpected value.
- Communicate effectively, respectfully, and regularly.
- Reciprocate with referrals, invitations, and recognition.
- Constantly improve your service and products.
- THANK people for the business they send you with money or other real value.
Your replacement is eagerly waiting in the wings. He wants to take your business, and he’s ready to earn it. DollarMakers specializes in showing people how to add massive value and differentiate themselves from the competition with no additional cost, through the use of Joint Ventures.


