Fake Leads

•   A long time ago, I attended a business networking meeting where only one person from every industry is allowed, (big red flag) and everyone is under pressure to give our leads / referrals every week. They actually COUNT the leads, and nobody gets a commission! Anyway, I received a LOT of fake leads, because people were too gutless to admit they didn’t have any leads to give out, and they feared losing their place in this group of broke, desperate, self-employed salespeople.

No Intention of Ever Co-operating

•   I asked someone to send out an e-mail to their database to promote one of my events a few years back. I “salted” their database (entered it anonymously, using a fake name and e-mail address) and the e-mails were never sent out. They didn‘t want to tell me that they never intended sending it out.

People Who Can’t Say “No”

•   People promise to show up at places, do things, make calls, promote stuff, attend meetings – and they never do – they offer weak, transparent excuses, because they can’t say “No”.

Sounds familiar, does it?

In our gutless, politically correct world of passive aggressive, anal-retentive, wanna-be entrepreneurs, it’s hard to find people who don’t fear “rejection” by simply saying, “NO.”

(It’s even harder to find people who actually do what they say before their laziness and stupidity overcomes them, but I digress).

So What’s the One Fear?

The one fear that will sabotage your business life more than most others is the fear of saying, “NO.”

You don’t have to explain and say, “NO – I don’t want to deal with you. BECAUSE

• I don’t like you”
• I don’t trust you”
• Your offer is ludicrous and one-sided”
• You’re an idiot”
• You’re cheap”
• You dress like a second-hand car salesman cum trailer park manager”
• You stink of tobacco…”

Just say, “No, thanks, this is not for me – I don’t see a fit.”

Instead of wasting your time trying to make losers happy and justifying things, instead of trying to be popular with wankers.

Just, say, “NO.” You don’t have to explain.

The Frog Prince Analogy

You have to kiss a lot of frogs to find a prince. You can’t marry every frog because you’re afraid of “rejection”.

The more selective you are, the more distinct your criteria for accepting business offers is, the more sophisticated your approach, and the more successful you are, and the better known you are, the more offers you will have to reject, so get used to it.

So far, we have rejected 24 applications to our $20,000 DollarMakers Certified Business Mentor Training program, which meant we turned down and rejected $480,000 in sales. We are very proud of that. Few people would do that. But we see the big picture.

If the fit isn’t right, we say, “NO.” And everybody wins, because we’re honest.

Tell the Truth

Think of it this way:

“I am not in business to make other people happy, to build their egos, to be accepted and feel important, or to become popular. I am not here to please other people. I am in business to make the maximum amount of net profit with the least cost, risk, time, and effort, and I only work with people whom I like, trust, and respect. I don’t have to do anything, and I will tell the truth.”

Fearlessly, audaciously, courageously, tell the truth.

Your self-respect will increase as you discipline yourself to be honest, and, as a result, you will make more money, because we earn money in direct proportion to our self-esteem.

How can you even look at yourself in the mirror when you’re controlled by the whims and opinions of others, keeping up with the Joneses, and trying to impress losers?

Realize this: NOBODY CARES. Get real and get honest; say “NO.”

Consider What is Important

Here’s the good news:
It’s more important to be respected than to be liked.

People know that I don’t give a damn whether they like me or not, and I refuse to conform to this climate of slimy, politically correct, dishonest, back-stabbing hypocrisy.

I don’t care if the truth offends people or if they’re uncomfortable. And people know that they can trust me because of my approach.

The more selective and direct I become, the more money I make. It works. Try it. Thicken your skin.

Instead of “Got Milk?” how about, “Got GUTS?”

“In folk economics, we have an intuitive notion that excessive wealth is wrong. Economic systems must be designed from the top down. We misunderstand and mistrust ‘the invisible hand” of the market place (note: Charles Darwin also read the work of Adam Smith). The reason why folk science so often gets it wrong is that we evolved in an environment radically different from the one in which we live. We still have a sweet tooth and biological inclination to eat fat, because food was always scarce. That’s why we have an obesity epidemic right now. Our senses are geared for perceiving objects of middling size, between say ants and mountains.”

“Not bacteria, molecules and atoms on one side of the scale and stars and galaxies on the other end. We live to short to witness evolution, continental drift or long-term environmental changes. That’s why we still have an inclination to want products now, versus products later at a considerable discount. It is human nature.”

Working On Our Perceptions, Beliefs, and Limitations

Whether the cause of our small, limited, scarcity, fear-based thinking is the result of our socialization, education, and the people we mix with, or indeed, as Mr. Shermer suggests, far deeper, those who wish to make it big in the world of business need to work on our perceptions, beliefs, and expectations.

The good news is that we can change and break free of our limited thinking, and that very few people will take the time to analyze and acknowledge their limitations, let alone take steps to correct them.

That means that we have very little competition, and that the world is, indeed, our oyster.

Add a working knowledge of Joint Ventures, and you’re ready for great accomplishments!

After we left the army at the end of our conscription, he didn’t know what to do with himself, so he became a psychiatric nurse. I remembered it well – we use to have drunken parties at his apartment on the very grounds of the mental institution, and anyone who observed our intoxicated, wild antics have assumed we were patients.

Then he married a female nurse who turned out to be gay. Then he became a medical sales representative and did very well.

Getting Rich is Akin to Getting Physically Fit

While Kobus was a sales rep, he started a plastics company in his garage, making desktop penholders to sell to the doctors along with the drugs, then he manufactures basins and bathtubs, and then bought a women’s clothing store, and so on. We remained good friends and played squash and sailed together, and here we were reminiscing.

I asked him, “Koebs, when did you become a millionaire? It must have been a very exciting day for you!”

And here was his answer: “Rob, I didn’t even realize it when I became a millionaire – it sort of creeps up on you – money starts flowing naturally when you’re in the right head space.”

I later experienced the same thing, but the way he described the process of getting rich is akin to getting physically fit. Like the day when you suddenly realize you have just pedaled three kilometers without even realizing it, because you were so busy thinking about other things.

In the beginning, every turn of the pedal is a concerted effort, tiring, and even exhausting. But if you persevere, one day you realize that you’re finally fit.

Are You A Quitter?

Ninety-seven percent of people quit so easily that it would be laughable if it wasn’t so sad. There is such a dearth of self-respect, self-discipline, and self-esteem out there that it is frightening.

People seem to have got to a point where they have even less shame than manners. I would be mortified if I had to cancel a meeting at the last minute or show up late for an appointment, but most people hardly blink.

Winners are tough on themselves, and they will endure pain, blisters, rejection, and difficulty without complaining or making excuses, UNTIL they succeed.

Not As Scary as it Seems

One night, Kobus and I were camping in the bush after leaving the army. I had my dad’s .38 special snub-nosed revolver, and he was armed with a hunting knife. In the middle of the night, we heard someone approaching our tent.

I cocked the revolver, Kobus unsheathed his knife, and we sprang out of the tent to confront our attacker, who turned out to be a large frog that was hopping around and bumping our cooking utensils.

Often, the threats we perceive in business are not close to as scary and dangerous as we think they might be. There are scarier things out there.

The Measure of A Great Man

Kobus died a few years back, but I have wonderful memories of him as a man of character and substance – a real man, whether we were fighting for our lives in Angola in the army, doing business, or having fun. He was a man of his word who had my back, and men like him are few and far between.

Warning Signals

Some people are in a small boat without oars, accelerating towards the edge of a roaring waterfall, and they’re laughing it up, smoking their filthy cigarettes, and slapping each other on the back. Blissfully unaware.

Others amongst us are starting to realize that that roaring sound isn’t your mother-in-law applauding you for mowing the lawn and paying for her latest cruise.

We see the writing on the wall, and it’s not Shakespearian poetry.

Red lights are flashing wildly, sirens are screaming, and the warnings are all around us.

Beliefs and Philosophy

Your life, the people you mix with, your choices, and the circumstances that you have created are a clear and honest indication of your present beliefs and philosophy.

Change Starts Within

And it starts with a personal check-up from the neck up, a frank confrontation that asks,

“Is what I believe helping me or hurting me?”

Is it, indeed, time to realize that, if you believed what Robert Kiyosaki, Donald Trump, Ayn Rand and Napoleon Hill believed, your life would be a lot happier and you would have a lot of money? If you do, there’s a way to break free from where you are and change the direction of your life.

Five Simple Steps:

1. Get the information you need from people who already have what you want. Stop listening to people who are even more screwed up than you are, like teachers, bankers, “consultants and coaches”, and academics.
2. Remove the losers, socialists, posers, and parasites from your life, even if they are family or business associates – you can’t afford them, and you don’t need them.
3. Find truly successful people to train you, guide you, mentor you, and confront your illusions and delusions. Take their advice and act on it. Adopt their philosophies.
4. Create an action plan with specific, measurable, time-related steps.
5. Work like crazy 24/7/365, and do whatever it takes UNTIL you are free from your chains and happy, healthy, and successful.

That’s what DollarMakers was created for. We are not politically correct, mediocre, compromising, or socialist. I tell it like it is, since the opinions of losers is of no interest or concern to me. And I lead by example.

1.   Take Note of Their Mentors.

I know someone whose mentor had no respect for follow-up, didn’t return calls, was undisciplined, and slack. She is following his lead, of course, and will likely wind up with a scary lawsuit.

2.   Take Note of Their Friends and Associates.

Birds of the feather – similar values, beliefs, networks, standards, and aspirations. Where do they go? With whom do they spend their time?

3.   Their Customers and Vendors.

What is their reputation with people who sell to them or buy from them? How about their competition? How LONG have they known this person? Be especially careful of people who are new in the area and have a gray past. In many cases, they’ve run away from their bad choices in the past.

4.   The Internet.

Google, Bing, Facebook, Twitter, their websites and blogs – take the time to check them out. They will naturally have enemies and detractors if they’re well known, but judge the assault by the quality of their enemies.

5.   Their Philosophy.

What books do they read, what groups and clubs do they belong to, what religious and political affiliations do they have, where do they live, how do they spend their time? One’s philosophy drives ones motives and choices – it is a good predictor.

6.   Test Them in Small Ways.

Test them in small ways before opening up the big JV opportunities. Do they return calls and e-mails promptly, do they pay on time, are they cheap, are they well groomed and punctual, respectful, and professional? Are they loyal and honest? “Faithful in little, faithful in much.”

7.  How Do They Treat Others?

Their spouses, kids, friends, the waiter in a restaurant, animals, receptionists, their employees, and colleagues. Listen and watch – observe – because that’s how they will end up treating YOU.

8.   Take Your Time, There’s No Rush.

And don’t take the word of one person referring them – I now a successful businessman who has very little discernment in judging others. Over time, you will find out a lot more about them, good and bad. Over time, you will see patterns and tendencies – people hiding, making excuses, justifying, lowering standards, cutting corners. You will also be able to identify loser traits, like smoking, greed., ego, drinking too much, gambling, womanizing, and other addictions.

9. Beware of the Too Friendly.

Be careful of the too friendly, smiling, backslapping, always agreeing, politically correct funster. Those who are everyone’s friend and promise the world are usually sociopaths, or at the very least passive aggressive back-stabbers. Watch out for posers and parasites, too – there are many of them out there. If someone agrees with everything you say and has no opinion, he’s weak or dangerous. Either way, watch out.

10. Track Record.

Finally, look at the track record. That is a clear predictor of future behavior. Along with that, listen for EXCUSES and BLAME – the sure sign of a victim mentality. In that case, be aware that your prospect lives in the Victim/Persecutor/Rescuer world that denies personal responsibility.

Better to take the time and make the effort on the front end than to suffer later. The cost of discipline weighs ounces, while the cost of regret weighs tons. I would rather pay a good private detective up front than lose a lot down the road.

Upon examination, they found that their son had fallen asleep in the back of the kayak, and that one side of his paddle was dangling in the water.

So, even though his exhausted mom was paddling like crazy in front, their son was unwittingly preventing her from getting anywhere.

Passengers or Partners

In life, you have either passengers or partners, parasites or pals. Some people will help you to reach your goals, while others will hurt you, even when they don’t mean to.

You can work hard and be honest and commit and risk, but if you’re linked up with a loser, you’ll just keep on going round in circles, like a moth around a flame, until you burn out, and your well-rested passenger simply moves on to his next victim, laughing and smiling and hugging everyone along the way.

What Are You In Business For?

You’re not in business to provide bloodsuckers and freeloaders with a job.

You’re not working to sacrifice yourself and your family’s future for idlers and moochers. That’s what Obama wants to do – he wants to “spread your wealth” between the deadbeats and leeches out there.

But then he’s a socialist, and hopefully, you’re not. He’s never run a business, and that’s probably why he hates capitalism.

Measure and Monitor Production

Make sure that when your partners become poisonous passengers, you cut them loose – fast.

People should only eat what they kill, and anyone stealing off your plate should have his fingers severely beaten.

Measure and monitor production, and pay for results, not words and promises and compliments.

If you want your kayak to take you to Treasure Island, make sure you don’t have a pirate on board with you. And keep checking.

Working With the Right People

I know business owners who spend a whole lot of time keeping contact with and fostering relationships with the wrong people. Those people will not help you in hard times – they will run for the hills. That will not produce or improve anything.

We should work hard on our relationships with the right people, but we shouldn’t waste time with the wrong people. Quality is more important that quantity.

When people have proven to you that they have other agendas and hidden agendas, and that they’re only around to ride your coattails and eat off your plate, you might keep them in your database, but don’t expect anything from them.

Two Kinds of People

A very successful businesswoman, Reeva Forman, once told me long ago that there are only two kinds of people in the world:

• Givers and Takers.
• Producers and Consumers.
• Creators and Parasites.
• Rainmakers and passengers.
• Winners and losers.

Don’t fool yourself with quantity. The small percentage of winners will be there for you when you need then, and these are the people to spend your precious time and efforts on. The past is a good indicator of their future choices.

How do you know which ones are the real winners? Test them.

Finding Your Winners

Here’s a simple test to see if you’re trying to build a long-term relationship with a stinker or a star: Ask yourself this:

“What has this person contributed / created / produced without my guidance and help? If I wasn’t around, what would he or she have achieved? Is this someone who is riding on my initiative and reputation, or are they genuinely and consistently improvising, innovating, and initiating? Do I have to initiate communication, motivate, cajole, contact, and threaten, remind or ask them before anything happens? Am I the driver all the time?”

Who Are the High Quality Ones?

It’s better to spend $1,000 on one single relationship than to spend a hundred dollars on each of ten people, hoping one of them turns out to be a winner instead of a weasel.

Most people in your life will come and go, and that’s fine. But you don’t adopt a child just because he washed your car, especially when you paid him to do it.

Watch out for those who need the approval of others, the party animal, hail-fellow-well-met type who is constantly trying to impress others and keep up with the Joneses. There are many posers, but few producers.

Invest in the Producers

You might have a thousand business cards, and that’s great for business. But how many of those people are high quality winners who will be there for you when the chips are down? How many will join you in Galt’s Gulch?

Work on one percent, and you won’t be disappointed.

Don’t cast your pearls before swine. Don’t waste your time and attention on the wrong people. Test them, create filters, and become more selective. You’ll be glad you invested more with the right people.

Strategizing the Target

Shane heard about an entrepreneur who could help him move a large amount of products. This entrepreneur (I’ll call him Dennis) was busy, successful, in demand, and very selective. Many people continually vied for Dennis’s attention, and salespeople spent a lot of time trying to sell him stuff. Shane took a month to do some serious due diligence and information gathering on Dennis –

• his family,
• business,
• employees,
• goals,
• background,
• philosophy,
• hobbies,
• you name it.

Then he paid a detective to gather even more information. When he was properly prepared, he spent a thousand dollars buying and using Dennis’s products and services.

Now Dennis knew who Shane was – a respectful client.

Setting the Bait

Shane knew that Dennis’s family was very important to him, so he paid a photographer to do a professional photo shoot of Dennis’s family. Then he invited Dennis to go deep sea fishing with him and a few carefully chosen friends.

He spent another month working on his relationship with Dennis until Dennis regarded Shane as a friend. This included buying Dennis a new guitar. Up to this point, Shane didn’t try to sell Dennis anything.

Catching the Fish

Three months to the day after Shane targeted Dennis, he closed the deal. Shane’s total investment, he told me, was five thousand dollars, which was tax-deductible. The deal made him forty-thousand dollars NET profit after deducting the five thousand. And Dennis made twenty thousand.

What Shane did was to strategically get the maximum amount of credibility and leverage before introducing his deal.

He told me that, at any time during this three-month process, if he felt the deal wasn’t going to work, he would have cut bait and walked away.

A General, Not a Soldier

That was ten years ago, and Shane and Dennis are still doing business. (I called Shane to make sure.) How different from the desperate posers who push their scruffy little business cards at you without even knowing you. Shane makes a lot of money, because he is a general, not a soldier. He is:

• rational,
• professional,
• unattached,
• reliable,
• respectful,
• and skillful.

He values relationships, and he takes nothing for granted. You would never see him in a “Business Networking Group” or a Chamber of Commerce meeting.

Many Ways to Achieve the Same Results

Of course, it doesn’t always take five thousand dollars to position yourself for a successful deal / Joint Venture. There are many ways to accomplish the same results for pennies on the dollar, and even for nothing but time and effort, but I like this illustration. As Ayn Rand said,

“Wealth is the product of man’s capacity to think.”

The emphasis is on THINK – something most so-called entrepreneurs avoid in favor of desperate sales pitches and their blind fumbling for a quick buck.

Which do YOU want to be?

Soldiers will grab a gun and rush out shooting. Generals plan before executing. They use:

• military intelligence,
• spies,
• reconnaissance,
• and input from other people.

They coordinate the activities of others.

Which do YOU want to be? Soldier or general?

To learn more about the Joint Venture Broker approach to wealth, which Shane understood so well, visit www.jvwisdom.com.