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We watched an old 1966 movie last night, called OSCAR, in which the Maitre D’, a failed film star, tells the famous film-star just how precarious the film star’s position really is. It’s human nature to avoid reality, wear blinkers, and stick our heads in the sand, but facts are facts. Your eager replacement is waiting in the wings. If you don’t perform, you will be replaced fast, and the scary part is that you won’t even know it until it’s too late.

We all buy life insurance, houses, websites, holidays, cars, furniture, and many other things, and we are free to decide whom to purchase from. I had someone call me and ask me, “Why didn’t you buy from me?” My response was very simple: “You didn’t earn the right. You need to earn my business. You didn’t.” Last week I had someone ask me to recommend a realtor. I know a few realtors, but there was not one that I would recommend - they didn’t earn the right.

I am currently in the process or replacing one of my service providers, and he is blissfully unaware that his replacement is already waiting in the wings. Why? He has been unreliable, unprofessional, and unresponsive. So long, farewell, auf wiedersehen, goodnight. When he wakes up and wipes his eyes he will realize he has lost a fortune in future business and referrals. Too late for tears.

Pride comes before the fall. Take people for granted, let your service slip, and before you know it, you’ve been replaced by a hungry competitor. In order to avoid this unhappy and costly predicament, here are a few pointers to allow you not only to keep the business you already have, but to add to it significantly:

1. Respond promptly to e-mails, calls, and letters. That means FAST.
2. Pay on time. If I have to remind you, I might suspect you never intended paying.
3. Go the extra mile - add unexpected value.
4. Communicate effectively, respectfully, and regularly.
5. Reciprocate with referrals, invitations, and recognition.
6. Constantly improve your service and products.
7. THANK people for the business they send you with money or other real value.

Your replacement is eagerly waiting in the wings. He wants to take your business, and he’s ready to earn it. DollarMakers specializes in showing people how to add massive value and differentiate themselves from the competition with no additional cost, through the use of Joint Ventures.

The DollarMakers Credited Business Mentor Training Program

• Become a Certified Business Mentor (CBM)
• Learn how to Double the Profits in virtually Any Business
• Earn real money getting real results for business owners

As a Protégé of Robin J. Elliott and Patrick Giesbrecht, get five days of personal, hands-on coaching in beautiful Vancouver, British Columbia

For 18 years, I consulted with the owners of small and medium sized businesses to dramatically increase their profits. As I got more involved with the DollarMakers Membership and traveled around the world more frequently, I stopped the consulting. My fees ran from $500 per hour to $1200 per hour and my monthly retainers were $5,000 plus profit sharing, but my heart was in the Bootcamps and my Joint Ventures.

I continually get requests from business owners to help them grow their businesses through my business mentoring, and there is nobody I would recommend to do that. After seeing how many “Coaches” and “Consultants” out there cost a small fortune and do more damage than good, I don’t know one person who can do what we do. OK, I know one person who can do it: Patrick Giesbrecht, the fellow who retired within seven months of attending my Bootcamp, but he doesn’t do mentoring either.

And so we came up with a solution: We would offer personal, intense, hands-on training to a few, carefully selected, qualified Protégés so that we can turn them into Business Mentors who are equipped to go into virtually any business and double or quadruple its profits, and get very well paid to do so. We created a five day, focused program, during which Patrick and I will personally coach and train these few, selected people and duplicate our skills in them. They will learn directly from my 21 years of experience and Patrick Giesbrecht’s business genius.

We will accept only a limited amount of Protégé’s per group, and we will include their accommodation, meals, and a professional city tour of our home, Vancouver, the most beautiful city in the world. Spouses and life partners can attend the training as well, at no cost, and their accommodation and tour will also be included (with the exception of their meals).

If you are interested in applying to be a Protégé, you can complete an application form on this site. We reserve the right to accept or reject applicants without an explanation, and since we will only accommodate a few people over five days, there will be very few slots to fill and we are already inundated with applications. If you’re interested in applying to be personally trained to be a Business Mentor, click here.

Read what you get and what investment is required before completing this Application.

“Vertical Thinking” is analytical, focused, left-brain, binary (black or white) and narrow. This is the way most of us in the west have learned to view life and business. Horizontal thinking, on the other hand, is creative, right-brain, lateral, open, inclusive, synergistic, and strategic. Joint Ventures utilize and optimize both these approaches perfectly.

Edward DeBono , author of 62 books on creative thought, said:

“Some people are unhappy about lateral [horizontal] thinking because they feel it threatens the validity of vertical thinking. This is not so at all. The two processes are complementary, not antagonistic. Lateral thinking enhances the effectiveness of vertical thinking by offering it more to select from. Vertical thinking multiplies the effectiveness of lateral thinking by making good use of the ideas generated.”

The Wedding Planner, for example, is good at providing all the services and products related to weddings and the immediate events, even going as far as the honeymoon arrangements, and she gets paid a commission on all referred business within that limited time realm.

A good Joint Venture Broker, on the other hand, will see well beyond that to a strong mailing list that builds an ongoing, long-term relationship and proceeds to mutually benefit both parties over the years; that married couple will breed, buy houses, furniture, cell phones, and holidays, and fifty percent of them will get divorced. All those services can garner serious income for the broker and the service providers, while at the same time providing massive, additional value for the couple. The joint venture broker thinks out of the box.

A Joint Venture Broker is Focused on Back-End Income Sources

The traditional business owner is focused on his own products and services, to the exclusion of multiple additional sales and service opportunities. This myopic approach explains why, in my opinion, the average small and medium-size businesses out there only operate at about 10% of the potential net profit. A lateral thinking, Joint Venture approach can set up numerous back end income sources, all at 100% margin (we like to call them DollarMakers) within hours, days or weeks, thereby turbo-boosting income and differentiating the business from it’s competition, whose blinders keep them working too hard for too little.

Leverage and duplication can be systematically applied to virtually any business when the JV Broker applies this open mindset to the business services, focusing on providing the optimal ease and value for the customer and getting paid on all resulting transactions, much like owning multiple Toll Booths on thousands of bridges across the world.

Best of all, this can be accomplished with no money or risk, and surprisingly little time, since this involves leveraging existing resources. The Joint Venture Broker looks for links and partnership opportunities, and specializes in building a congruent flow of business.

When you think out of the box, you get out of the box, and unlimited opportunities suddenly start appearing all over.

It is said that duplication and leverage are the two most powerful forces in the world. Think of a virus or compound interest, and you will understand how a mail carrier can earn a million dollars a year through Network Marketing and how a simple Joint Venture that took an hour to set up can turn into tens of thousands of dollars in pure profit. There is a hard way and an easy way to make money, and I think it’s better to go the easy way.

I am thoroughly enjoying Ray Kroc’s book, “Grinding it Out” – written in 1977 about how he built McDonald’s. It’s an inspiring read of courage, vision, risk, sacrifice, and success, as well as a revelation of how dishonest some people are and how Mr. Kroc survived them. It’s very gratifying to me that I can show people a better way to wealth, a path that is not inundated with risk, sacrifice, fear, and chance. This route is the means I have chosen to build wealth – it requires no selling, risk, sacrifice, or sleepless nights.

Mr. Kroc succeeded against all odds, but he chose a business model that is extremely difficult. Joint Venture Brokering allows me the freedom of time and money, and I can operate in many areas, in many industries, and at many levels simultaneously. While franchising is definitely leverage, I choose to leverage multiple resources in many different ways, all at the same time, with no risk, overhead, leases, royalties, inventory, capital investment, or employees, and little time. I can be a creative and as adventurous as I like, without investing a blue cent.

Am I as wealthy as Mr. Kroc was? Of course not, but it is definitely as possible to attain the same level of wealth, faster, with none of the risk or costs involved, using Joint Ventures. Most entrepreneurs work too hard and earn too little. The average business, in my estimation, can easily double and quadruple their profits with no cost or risk using Joint Ventures. One JV that I got into took a profit center in my business from $4,000 per month to $20,000 per month in four days. Leverage: it’s an amazing force that is available to all of us, whether we have a business or not, and regardless of our circumstances or background. Life can be a grind, but I prefer the beach. You don’t have to sacrifice, sweat, and grovel anymore, once you discover the magic of Joint Ventures. Replace fear with fun, sweat with skiing, and risk with reward.

When Ayn Rand said, “My philosophy, in essence, is the concept of man as a heroic being, with his own happiness as the moral purpose of his life, with productive achievement as his noblest activity, and reason as his only absolute”, she addressed an extremely important issue: REASON.

In today’s turbulent world of change, threat, insecurity, and anxiety, many people are hiding from the truth.

We hear that more people flock to movie houses and churches during times of war, depression, and turmoil than in any other time - an escape from reason and responsibility. Emotionalism hides the real issues, avoids responsibility, and protects the fragile ego. Blame, escapism, and justification avoids reality. You won’t solve your problems by discussing the latest CNN propaganda with your broke friends. Reason is the only accurate compass in this wild wilderness.

While it is easier to hide behind mysticism, and live vicariously through politicians, sports teams and Hollywood actors while your life falls to pieces, your debt increases, and your hopes of retirement disappear, it’s not the solution.

Reason is the final judge and jury, bringing with it the only viable explanation and solution. Reason is very scary and threatening to those who refuse to discipline themselves and take responsibility. It’s far more comfortable to stuff your face with overpriced popcorn that you can’t afford, wasting time you don’t have while mindlessly watching a meaningless movie.

Who Is Responsible for Your Well Being?

Some people mistakenly believe the government or their church will take care of them. They flee to the filthy caves of socialism, collectivism, liberation theology, and mysticism, where they will be devoured by witch doctors and bullies. They think they will be protected if they’re politically correct and remain subservient and meek. They believe that by hiding their heads in the sand they will avoid the future they fear. The consequences of their past choices are coming to get them.

In her book, Atlas Shrugged, Ayn Rand tells a fictitious, yet prophetic story that clearly explains her philosophy of Objectivism, the solution for people who want a solution. With the right philosophy, you can take control of your life, recreate and reinvent your future, and take pride in your own endeavors as a self-sufficient individual. Here’s a simple way to describe a great philosophy: “If it’s to be, it’s up to me.” Here’s another very complicated way of putting it: “I have created my present reality, and I am in control of my future.”

Environmentalism, altruism, multiculturalism, political correctness, avoiding confrontation, and an escape to mysticism are all definite signs of the avoidance of reason and personal responsibility. Miss Rand taught, “If you think something is a contradiction, check your premises.” Reason is the only absolute.

When the Catholic Church, an extremely wealthy organization, decides that it’s a sin to be extremely rich, you have to check your premises. A reasonable person would understand.

Your time is your most valuable asset, and it is like priceless pearls to you. They are limited, as your days on earth are limited. Your time is that important.

Hilton Johnson has been in direct sales for over 40 years. He has been coaching and training salespeople, managers, professionals and business owners for over 30 years. This man knows what he’s talking about. He says,

“One thing that will burn you right out of this business, folks, is spending your time with the wrong people.”
- Howard Johnson

I cannot stress this strongly enough.

There is an idiomatic Japanese saying, “Gold coins to a cat.” Not only will you waste time that could have been put to better use with good people, but there is a serious danger attached. Read the following:

“Give not that which is holy unto the dogs, neither cast ye your pearls before swine, lest they trample them under their feet, and turn again and rend you.”
- Christian Bible

Note the scary last part: “And turn and render you” - that means rip you apart! Yes, they will turn on you when they can’t understand your opportunity and message! They will punish you for their own lack of understanding and discipline. By casting your pearls before swine, you bring them into your business, your circle, your family, where they can become dangerous traitors. Now here’s another shocking reality:

“A nation can survive its fools, and even the ambitious. But it cannot survive treason from within. An enemy at the gates is less formidable, for he is known and carries his banner openly. But the traitor moves amongst those within the gate freely, his sly whispers rustling through all the alleys, heard in the very halls of government itself. For the traitor appears not a traitor; he speaks in accents familiar to his victims, and he wears their face and their arguments, he appeals to the baseness that lies deep in the hearts of all men. He rots the soul of a nation, he works secretly and unknown in the night to undermine the pillars of the city, he infects the body politic so that it can no longer resist. A murderer is less to fear. The traitor is the plague.” ~ Marcus Tullius Cicero

It’s not just dumb to spend time with the wrong people, it’s dangerous. Make people qualify for your time. Protect it carefully, steadfastly and seriously!

So I recently talked with a young man named Blake. Blake told me he was looking for a “wonderful job”. So I asked him to describe this most wonderful job to me.

His description included: autonomy, working on his own program, to his own schedule, lots of money, of course, and travel, the ability to use his creativity, bonuses for innovation, etc. He wanted lots of freedom, but he said he works very hard. He also said he was creative, professional, and dedicated. I asked him what kind of boss he wanted. He replied with:

“Someone who really understands me, allows me to play to my strengths, and encourages me”

I told him, “You know what, Blake? You can have a job exactly like that. I know how you can get it. In fact, you can design your own job description, and you can even decide how much you will earn, including rewards for innovation, creativity, and professionalism. What’s more, I have the perfect boss for you - someone who really knows you, and more than that, CARES about you!” He was bouncing off the walls with excitement, begging to hear more.

I said, “The boss is YOU. Your own business. Total freedom, along with total responsibility, no limitations, and the world at your feet.”

At this point he predictably became angry. He said he wanted the “SECURITY” of a paycheck.

I answered…

“You should trust yourself more than anyone else in the world, Blake. Why would you feel more secure handing your life and income to someone else who doesn’t care about you? Is your self-esteem really so low? Here’s the real question, Blake: You know yourself, your abilities, and your work ethic. Would YOU hire YOU? If you would, here’s your perfect opportunity - start your own business - employ yourself!”

Guess what his next objection was - “It’s so risky to start a business.”

I agree completely. That’s why I teach people to start the best business in the world - no overhead, no risk, unlimited potential, flexibility, creativity, income, and freedom: being a Joint Venture Broker. Say no more!

Yesterday, I received this encouraging note from a friend of mine who is a very successful entrepreneur:

“Hi Robin, I just read your Eagle Attitude article and you are right on. I always make asset vs. liability calls. Recently one of my staff did considerable damage to our main computer and database by going to inappropriate places on the internet. Certainly grounds for firing, not too mention suing for damages. Instead we are reworking his job description to take advantage of some obvious talents. There are some penalties he is working through, but there should be some substantial benefit to the company long term. Its nice to read that a risky decision is sometimes the best decision.”

That reminds me of the time I was a manager in a large, resort hotel and we learned that one of the staff members was secretly running his own little room service business inside the hotel. He diverted all the orders to his cousin’s café on the corner. The thing was that he gave excellent service and guests were delighted with the quality (that’s how we caught him – compliments from guests about dishes that weren’t on the room service menu!) So instead of firing him, we created a joint venture: we saved his salary, cut overhead substantially and continued to provide the service to our guest, while his own business flourished. Win/Win!

Successful Entrepreneurs Capitalize on the Strengths of their Staff

Savvy entrepreneurs look for ways to capitalize on the strengths and resources of their partners, associates, employees and vendors. They focus on what does work instead of what doesn’t work and, most importantly, keep their egos in check. Take the time to listen carefully and discover hidden assets like skills, connections, resources and information. Sometimes, opportunities take a little while to appear and options take time to become apparent. Patience and good communication skills, as well as being prepared to generously share the profits, are essential. Think outside the box and keep your eyes on your common goals. Be flexible and open to new ideas. Good people are hard to find.

The #1 Sales Tip

The better you know your salespeople, the better you can channel their energy, interests, skills and time. Don’t make the salesperson fit the job; rather, make the job fit the salesperson. Take time to listen to their opinions and suggestions, encourage sharing and reward innovation and risk.

The #1 Management Tip

By clearly defining the parameters of your employees’ jobs, you remove fear. Show them what they have to do to get fired, and you reduce any reticence to innovation. Fear stunts creativity and openness. People who feel secure will be more productive and honest with you. Spend more time developing relationship with your staff than you do with your customers.