1. The RIGHT financial education.
2. Connections with the right people.
3. GUTS. The guts never to quit, make excuses, or run away.

Let’s talk about these three.

1. Financial education.

Kiyosaki points out in his four quadrants that you can be:

• an employee (quadrant 1),
• or a self-employed salesman / solopreneur (quadrant 2),

… and never get rich,

or you can be in quadrants three and four.

• Quadrant three is big business (500 employees or more),
• and quadrant four is having your money work for you.

Most people who don’t have money think it’s impossible to play in quadrants three and four, whereas DollarMakers shows you how to participate in big business through Joint Ventures and to make money from the investments of other people – anyone can do that. We don’t have money problems; we have thinking problems.

The rich get richer and the poor get poorer. Why? Because the rich keep doing the things that made them rich, and the poor keep doing the things that made them poor.

2. Connections with the right people.

DollarMakers has hundreds of Members, many of whom have a great understanding of Joint Ventures, in 19 countries – all looking to do a deal with you. And we FIRE dishonest people who don’t abide by our Code of Business Ethics. We are constantly weeding the moochers and posers out.

Winners will link you with winners, and losers will introduce you to their loser friends. We provide various platforms and options for connecting with the right people. We’re not a networking group full of broke wanna-be’s.

3. GUTS.

If you are a weak, politically correct, passive-aggressive, excuse-making wimp, don’t join DollarMakers. Our Members have to take full responsibility for their own success – we’re not socialists or quitters, and we don’t carry passengers or pamper parasites. We’re excited, determined, motivated, and disciplined. Our goal is to MAKE MONEY. That’s why we’re called DollarMakers.

If you’re serious about success and you’re tired of watching your wealth go down the drain, join DollarMakers. Right now.

Fake Leads

•   A long time ago, I attended a business networking meeting where only one person from every industry is allowed, (big red flag) and everyone is under pressure to give our leads / referrals every week. They actually COUNT the leads, and nobody gets a commission! Anyway, I received a LOT of fake leads, because people were too gutless to admit they didn’t have any leads to give out, and they feared losing their place in this group of broke, desperate, self-employed salespeople.

No Intention of Ever Co-operating

•   I asked someone to send out an e-mail to their database to promote one of my events a few years back. I “salted” their database (entered it anonymously, using a fake name and e-mail address) and the e-mails were never sent out. They didn‘t want to tell me that they never intended sending it out.

People Who Can’t Say “No”

•   People promise to show up at places, do things, make calls, promote stuff, attend meetings – and they never do – they offer weak, transparent excuses, because they can’t say “No”.

Sounds familiar, does it?

In our gutless, politically correct world of passive aggressive, anal-retentive, wanna-be entrepreneurs, it’s hard to find people who don’t fear “rejection” by simply saying, “NO.”

(It’s even harder to find people who actually do what they say before their laziness and stupidity overcomes them, but I digress).

So What’s the One Fear?

The one fear that will sabotage your business life more than most others is the fear of saying, “NO.”

You don’t have to explain and say, “NO – I don’t want to deal with you. BECAUSE

• I don’t like you”
• I don’t trust you”
• Your offer is ludicrous and one-sided”
• You’re an idiot”
• You’re cheap”
• You dress like a second-hand car salesman cum trailer park manager”
• You stink of tobacco…”

Just say, “No, thanks, this is not for me – I don’t see a fit.”

Instead of wasting your time trying to make losers happy and justifying things, instead of trying to be popular with wankers.

Just, say, “NO.” You don’t have to explain.

The Frog Prince Analogy

You have to kiss a lot of frogs to find a prince. You can’t marry every frog because you’re afraid of “rejection”.

The more selective you are, the more distinct your criteria for accepting business offers is, the more sophisticated your approach, and the more successful you are, and the better known you are, the more offers you will have to reject, so get used to it.

So far, we have rejected 24 applications to our $20,000 DollarMakers Certified Business Mentor Training program, which meant we turned down and rejected $480,000 in sales. We are very proud of that. Few people would do that. But we see the big picture.

If the fit isn’t right, we say, “NO.” And everybody wins, because we’re honest.

Tell the Truth

Think of it this way:

“I am not in business to make other people happy, to build their egos, to be accepted and feel important, or to become popular. I am not here to please other people. I am in business to make the maximum amount of net profit with the least cost, risk, time, and effort, and I only work with people whom I like, trust, and respect. I don’t have to do anything, and I will tell the truth.”

Fearlessly, audaciously, courageously, tell the truth.

Your self-respect will increase as you discipline yourself to be honest, and, as a result, you will make more money, because we earn money in direct proportion to our self-esteem.

How can you even look at yourself in the mirror when you’re controlled by the whims and opinions of others, keeping up with the Joneses, and trying to impress losers?

Realize this: NOBODY CARES. Get real and get honest; say “NO.”

Consider What is Important

Here’s the good news:
It’s more important to be respected than to be liked.

People know that I don’t give a damn whether they like me or not, and I refuse to conform to this climate of slimy, politically correct, dishonest, back-stabbing hypocrisy.

I don’t care if the truth offends people or if they’re uncomfortable. And people know that they can trust me because of my approach.

The more selective and direct I become, the more money I make. It works. Try it. Thicken your skin.

Instead of “Got Milk?” how about, “Got GUTS?”

After we left the army at the end of our conscription, he didn’t know what to do with himself, so he became a psychiatric nurse. I remembered it well – we use to have drunken parties at his apartment on the very grounds of the mental institution, and anyone who observed our intoxicated, wild antics have assumed we were patients.

Then he married a female nurse who turned out to be gay. Then he became a medical sales representative and did very well.

Getting Rich is Akin to Getting Physically Fit

While Kobus was a sales rep, he started a plastics company in his garage, making desktop penholders to sell to the doctors along with the drugs, then he manufactures basins and bathtubs, and then bought a women’s clothing store, and so on. We remained good friends and played squash and sailed together, and here we were reminiscing.

I asked him, “Koebs, when did you become a millionaire? It must have been a very exciting day for you!”

And here was his answer: “Rob, I didn’t even realize it when I became a millionaire – it sort of creeps up on you – money starts flowing naturally when you’re in the right head space.”

I later experienced the same thing, but the way he described the process of getting rich is akin to getting physically fit. Like the day when you suddenly realize you have just pedaled three kilometers without even realizing it, because you were so busy thinking about other things.

In the beginning, every turn of the pedal is a concerted effort, tiring, and even exhausting. But if you persevere, one day you realize that you’re finally fit.

Are You A Quitter?

Ninety-seven percent of people quit so easily that it would be laughable if it wasn’t so sad. There is such a dearth of self-respect, self-discipline, and self-esteem out there that it is frightening.

People seem to have got to a point where they have even less shame than manners. I would be mortified if I had to cancel a meeting at the last minute or show up late for an appointment, but most people hardly blink.

Winners are tough on themselves, and they will endure pain, blisters, rejection, and difficulty without complaining or making excuses, UNTIL they succeed.

Not As Scary as it Seems

One night, Kobus and I were camping in the bush after leaving the army. I had my dad’s .38 special snub-nosed revolver, and he was armed with a hunting knife. In the middle of the night, we heard someone approaching our tent.

I cocked the revolver, Kobus unsheathed his knife, and we sprang out of the tent to confront our attacker, who turned out to be a large frog that was hopping around and bumping our cooking utensils.

Often, the threats we perceive in business are not close to as scary and dangerous as we think they might be. There are scarier things out there.

The Measure of A Great Man

Kobus died a few years back, but I have wonderful memories of him as a man of character and substance – a real man, whether we were fighting for our lives in Angola in the army, doing business, or having fun. He was a man of his word who had my back, and men like him are few and far between.

1.   Take Note of Their Mentors.

I know someone whose mentor had no respect for follow-up, didn’t return calls, was undisciplined, and slack. She is following his lead, of course, and will likely wind up with a scary lawsuit.

2.   Take Note of Their Friends and Associates.

Birds of the feather – similar values, beliefs, networks, standards, and aspirations. Where do they go? With whom do they spend their time?

3.   Their Customers and Vendors.

What is their reputation with people who sell to them or buy from them? How about their competition? How LONG have they known this person? Be especially careful of people who are new in the area and have a gray past. In many cases, they’ve run away from their bad choices in the past.

4.   The Internet.

Google, Bing, Facebook, Twitter, their websites and blogs – take the time to check them out. They will naturally have enemies and detractors if they’re well known, but judge the assault by the quality of their enemies.

5.   Their Philosophy.

What books do they read, what groups and clubs do they belong to, what religious and political affiliations do they have, where do they live, how do they spend their time? One’s philosophy drives ones motives and choices – it is a good predictor.

6.   Test Them in Small Ways.

Test them in small ways before opening up the big JV opportunities. Do they return calls and e-mails promptly, do they pay on time, are they cheap, are they well groomed and punctual, respectful, and professional? Are they loyal and honest? “Faithful in little, faithful in much.”

7.  How Do They Treat Others?

Their spouses, kids, friends, the waiter in a restaurant, animals, receptionists, their employees, and colleagues. Listen and watch – observe – because that’s how they will end up treating YOU.

8.   Take Your Time, There’s No Rush.

And don’t take the word of one person referring them – I now a successful businessman who has very little discernment in judging others. Over time, you will find out a lot more about them, good and bad. Over time, you will see patterns and tendencies – people hiding, making excuses, justifying, lowering standards, cutting corners. You will also be able to identify loser traits, like smoking, greed., ego, drinking too much, gambling, womanizing, and other addictions.

9. Beware of the Too Friendly.

Be careful of the too friendly, smiling, backslapping, always agreeing, politically correct funster. Those who are everyone’s friend and promise the world are usually sociopaths, or at the very least passive aggressive back-stabbers. Watch out for posers and parasites, too – there are many of them out there. If someone agrees with everything you say and has no opinion, he’s weak or dangerous. Either way, watch out.

10. Track Record.

Finally, look at the track record. That is a clear predictor of future behavior. Along with that, listen for EXCUSES and BLAME – the sure sign of a victim mentality. In that case, be aware that your prospect lives in the Victim/Persecutor/Rescuer world that denies personal responsibility.

Better to take the time and make the effort on the front end than to suffer later. The cost of discipline weighs ounces, while the cost of regret weighs tons. I would rather pay a good private detective up front than lose a lot down the road.

Too many times, we assume that we’re free of negative, limiting conditioning. Watch this video to see how your values determine why one gets rich or not.

Our beliefs about money and value and our self-esteem regulate and control our choices and the results we get. When our philosophy, values, beliefs, and priorities are properly aligned to wealth and success, everything changes.

If we:

• Love what we do,
• Believe in what we do,
• When we are grateful for what we do and have,

we remove limitations from our lives.

Take Inventory

Guilt, resentment, and fear will hobble even the most intelligent, hard-working people. Take inventory. Reassess what you value. Look at your real priorities.

• What do you spend your time and energy on?

Examine what you believe, and you will find out why you’re not getting rich. We always have the energy and time for things that are highest on our values. Money flows to your values.

• Where are you most disciplined, organized, and focused?
• What do you think about and read about most?
• What do you secretly wish for? Why? Why is it a secret?
• What is your internal dialogue?
• Where do you spend your time?
• What do you talk about?
• What do you emotionally react to?
• Those are your highest values – that’s what you are dedicated to. Is it making you rich?

We’ve all been conditioned and continue to be conditioned by the people in our lives and the information we’re exposed to. We all have values hierarchies or priorities, and the good news is that these can be adjusted, reinterpreted, and reprioritized. It’s all about interpretation and perception.

• How do you define “wealth”?
• What do think “rich” means?

Living a Life Congruent with Money

For example, if your highest priority is your kids, you might presently prioritize spending time with your children over working on your business, so you neglect your business or apply less passion to it, than, for example, building kits with your kids.

By understanding that your business can provide you with the passive income, money, and time for a better quality of life for your children, plus their education, security, and peace of mind, you can increase the priority of your business and see more “purpose” in it.

The meaning that we apply to our different options determines how we value them. By linking your priorities to the right activities and discipline, you can effect the changes you want.

Your Feelings About Money

1. How do you actually feel about money?
2. Do you secretly believe that rich people are dishonest, that money is the root of evil, or that money is a “necessary evil”?
3. Do you feel guilty about having money?
4. Do you resent others who have more than you do?
5. Do you feel bad when you have money while others don’t?
6. Does that cause you to subconsciously sabotage your own success?
7. Is your philosophy one of collectivism, or mysticism and superstition, as opposed to capitalism?
8. Do you feel you don’t deserve to be rich because of your past “sins” or bad choices?
9. Do you feel responsible for the choices that others make? Do you have low self-esteem?

Getting in touch with what you really want and believe is sometimes daunting and threatening, however confronting our true values is essential if we want to change our circumstances.

Empowering Your Beliefs

Removing the source or root of bad beliefs, replacing disempowering beliefs with good ones, and taking the time to think through this stuff, is easiest when you surround yourself with the right people and expose your mind to the right information.

In order to break free of these limiting beliefs and arrange a mindset that makes it possible to reinterpret your values priorities, I suggest you read Ayn Rand’s “Atlas Shrugged”, which I guarantee will change you life if you are serious about financial freedom.

My cleaning lady would rather slave away and sell her time and sweat for $20 an hour than take the time to build a business. An employee who commutes three hours a day and works nine hours for a measly salary and no security would make a lot of money if he devoted twelve hours a day to brokering Joint Ventures.

• Why is it so difficult for people to move from cleaning closets and doing mind-numbing jobs to becoming successful entrepreneurs?
• Why do they need a boss to make sure they work?
• Why would someone spend twelve hours a day, doing what he hates (statistically, most people hate their jobs) to make $5,000 per month, when he can spend twelve hours to create financial freedom and retirement within a year?

It doesn’t make sense. Or does it?

I tested it – I gave my cleaning lady copies of three of my books and a few DVDs. I directed her to my websites. I told her I would be happy to answer any questions she had. She has never mentioned JVs again. She works hard, has a great attitude, and talks about cleaning and her family, and how much they need money.

Why People Are Stuck

Why are people stuck on their financial prisons, when they can free themselves with entrepreneurship?

1. The average IQ in North America is 98. NINETY-EIGHT.
2. And we are conditioned by the liberal media, the sly mystics, and the matronly academia to believe business and money is bad.
3. People pay $35,000 to get an MBA that they can use to get a better JOB. Crazy.

Stupidity, conditioning, fear of the unknown. “Better the devil you know”, “Too good to be true.” Sad, isn’t it? Not really. 98% of people will never become wealthy. That’s just the way it is. Accept it.

Here’s my point:

Entrepreneurs, let’s stop trying to rescue those who prefer to wallow in the waters of quiet desperation. Let’s stop casting pearls before swine.

• Let’s withdraw our generous offers and make people come and ASK for our help.
• Then make them PAY for it, so they recognize its value.

After all, they happily pay for their cigarettes and beer, don’t they? Atlas should shrug more often.

Stop wasting your time with losers, posers, parasites, and wanna-be’s. Make people prove themselves.

If they stop producing, cut them loose. That means FIRE them. Let’s become a lot more selective.

Why are cults so successful? They enforce very strict discipline and rules. They exact massive payment from their members. Perhaps we could learn from them.

Up the Ante

Let’s increase the quality of those with whom we communicate. Let’s up the ante. Let’s throw up more barriers and stop being so generous and altruistic. Make them ask, make them pay, and make them perform, and the eagles will soon reveal themselves.

The cream will rise to the top – it doesn’t need encouraging. The good ones will show up and motivate themselves. You don’t have top motivate a winner, and you can’t motivate a loser. The turkeys will stay away and attack you at every opportunity. DollarMakers has a new policy: we don’t accept Members back once they leave. And as we get more selective, the quality and income increases.

Stop trying to sell yachts to the homeless. Stop expecting idiots to read Shakespeare. You don’t see the price of Rolex going down. Stop begging people to succeed. Don’t give your cleaning lady books – give her a box of donuts.