Everything that impacts your mind, perception, choices, or awareness, has only one of two effects: Good or bad. The lukewarm amongst us will jeer at that declaration and allege that there is a “gray area” - losers LOVE that idea. Remember that our limitations are Self-Imposed, and so are our successes.

The fact is that if you are seriously committed to success, everything that you are exposed to will either help or hurt your progress en route to your objective. Winners cannot afford any dilution or distraction. Cyclists shave their bodies. Champions measure their speed in thousandths of seconds. EVERYTHING counts: diet, environment, input, association.

Contrasting Experiences To Learn From

I received an unsolicited phone call today from a fellow who wants me to participate in a public conference call. He asked me what my criteria were to participate or not. My answer was, “When I know whom the other participants in this project are, I will make my decision.” I will judge him by the company he keeps.

I once unexpectedly had to impose on someone with whom I had a business meeting to give me a lift home in his car. Before and during the meeting, he had impressed me with his stories of success and achievement. Until I got into his filthy van, that was. Cigarette butts clogged the ashtrays, papers were spread all over - dirty disarray, a reflection of his real nature - no congruency. End of relationship.

Nourish your success by elevating your standards, expectations, systems, and consciousness through the carefully selected association with people, ideas, input and environment. Exorcise the mundane, the tepid, the feeble, and the inconsistent.

Find mentors and heroes, both dead and alive, who will inspire, uplift, and challenge you.

Adhere to and create environments that are aligned with and congruent with your values, beliefs, aspirations, and expectations. Everything you read and watch, see, hear and perceive, has a consequence. The people in your life either take you towards your goals or away from them.

Nourish your success by paying whatever price is required. Invest in your goals and future. Discover the Real You and regain your old belief and excitement. Read only that which will fuel your ambition and inspire you on your journey. Churchill will trump Stephen King. Associate with those whom you wish to emulate. Practice that which you wish to perfect.

Read the thoughts of the great ones, if you wish to think the thoughts of the great ones, for their words ARE their thoughts. Align your philosophy with that of your heroes. Carefully and diligently remove all obstacles, detractors, and distractions from your path. Fuel your enthusiasm with stories about the accomplishments of winners. Everything counts, and everything matters. Contamination is real. Replace poison with power. You don’t eat donuts if you want to win the marathon.

Many entrepreneurs have a love/hate relationship with their businesses. They love the freedom it gives them, but they hate the fact that it steals all their time and energy. They love the fact that they can earn an unlimited amount of money in their own business, but they hate the fact that they constantly have to slave to create enough cash flow. It’s almost as if they got the new car, but it doesn’t have an engine.

Something is missing in your business, and I know where you can get it.

There’s the old story of the Indian Chief who saved for years to buy a car. When he got his shiny, new automobile, he sat in it and traveled slowly down the main street, waving to all the passers-by, well pleased with himself, and proud of his new toy. He had had six horses pulling the car along, because he didn’t know how to start the car or drive; two hundred horses under the hood that weren’t being used. Sounds like a lot of business owners I have met: they work far too hard and earn a a small percentage of their potential profits.

Why buy an airplane and learn to fly, when you can simply buy a ticket on someone else’s plane? It’s infinitely cheaper and easier, takes no time, and there’s no risk. Oh, you knew that? Then why don’t we do that in our businesses? Instead of buying and leasing and owning and risking, why not simply rent, borrow, or share something that is already paid for? Instead of working for minimum wage in your own business while your kids play ball, why not hire somebody and go watch the game? Do you think Donald Trump cleans the floors in Trump Towers? I was there, and I didn’t see him cleaning…. Oh, you’re not Donald Trump, you say? Well, you certainly won’t get to his level of accomplishment by being a laborer. You can read Rich Dad, Poor Dad, all day, but until you start acting on it and doing what rich people do, you’ll stay poor. I know people who’ve organized more cash flow games than I’ve signed checks, and they still work for a boss.

In order to turn that time vampire you call a business into a DollarMaker that spits out money while you sleep, you need to start learning about five things: Leverage, Duplication, Joint Ventures, Profit, and Value. That means that your dear ego needs to take an extended holiday while you take a good, hard look at the real situation in your business.

I told one of my clients, once, that his employees were stealing from him, and that he should start recording phone calls and set up CCTV. He was appalled. He was disgusted, shocked, and indignant. How dare I imply people would be crazy enough to steal from him? His brother turned to me and said, “We have caught a number of people stealing from him.” His ego was so out of control that this fool lived in denial and kept his brain pickled with alcohol over the weekends. You have to face facts if you want to change things.

Pretend your business is a Monopoly Game, and evaluate exactly where you stand. Look at all your resources, options, risks, costs, profits, ratios, and statistics. Look at the return on investment derived from your advertising. Be objective. You’ll be amazed at how many options you have available to you.

“Vertical Thinking” is analytical, focused, left-brain, binary (black or white) and narrow. This is the way most of us in the west have learned to view life and business. Horizontal thinking, on the other hand, is creative, right-brain, lateral, open, inclusive, synergistic, and strategic. Joint Ventures utilize and optimize both these approaches perfectly.

Edward DeBono , author of 62 books on creative thought, said:

“Some people are unhappy about lateral [horizontal] thinking because they feel it threatens the validity of vertical thinking. This is not so at all. The two processes are complementary, not antagonistic. Lateral thinking enhances the effectiveness of vertical thinking by offering it more to select from. Vertical thinking multiplies the effectiveness of lateral thinking by making good use of the ideas generated.”

The Wedding Planner, for example, is good at providing all the services and products related to weddings and the immediate events, even going as far as the honeymoon arrangements, and she gets paid a commission on all referred business within that limited time realm.

A good Joint Venture Broker, on the other hand, will see well beyond that to a strong mailing list that builds an ongoing, long-term relationship and proceeds to mutually benefit both parties over the years; that married couple will breed, buy houses, furniture, cell phones, and holidays, and fifty percent of them will get divorced. All those services can garner serious income for the broker and the service providers, while at the same time providing massive, additional value for the couple. The joint venture broker thinks out of the box.

A Joint Venture Broker is Focused on Back-End Income Sources

The traditional business owner is focused on his own products and services, to the exclusion of multiple additional sales and service opportunities. This myopic approach explains why, in my opinion, the average small and medium-size businesses out there only operate at about 10% of the potential net profit. A lateral thinking, Joint Venture approach can set up numerous back end income sources, all at 100% margin (we like to call them DollarMakers) within hours, days or weeks, thereby turbo-boosting income and differentiating the business from it’s competition, whose blinders keep them working too hard for too little.

Leverage and duplication can be systematically applied to virtually any business when the JV Broker applies this open mindset to the business services, focusing on providing the optimal ease and value for the customer and getting paid on all resulting transactions, much like owning multiple Toll Booths on thousands of bridges across the world.

Best of all, this can be accomplished with no money or risk, and surprisingly little time, since this involves leveraging existing resources. The Joint Venture Broker looks for links and partnership opportunities, and specializes in building a congruent flow of business.

When you think out of the box, you get out of the box, and unlimited opportunities suddenly start appearing all over.

When I see participants in a game show, like Deal or No Deal, I am always impressed at their zeal, focus, commitment, enthusiasm, and energy. Well, they stand to win millions of dollars or at least a car, I guess. And the game show has a beginning and an end, and they get to go home afterwards, with or without the prizes.

I have watched Survivor and the Amazing Race – same thing. Bottom line they can only control a certain amount of what goes on, and the game doesn’t last very long. I’m sure a lot of them muse afterwards, “If only I had more time…”

Life is like a game show in some ways. First, it has a definite beginning and a definite end. Second, you get a lot more chances and to mess up and come back than you do in a Game Show. And a lot more time. But the real difference is that you really do get to control the outcome. It’s not Random Chance that will allow you to win, but your Rational Choices. And you’re playing against yourself! That means you have no competitors!

Life is a lot easier than a Game Show and you stand to win a LOT more. You don’t just win a shiny car – you can win thousands of cars, millions of dollars, lasting happiness and wonderful relationships. You can help millions of other people.

The Game is NOT Over Yet!

How long have you been playing the Game of Life? 20 years? 40 years? 50 years? 60 years? Here’s the great news: THE GAME ISN’T OVER YET! You can still win! The game only ends when you die. (And perhaps it even continues after that…) But let’s realize that many people quit halfway through the best Game Show in the World. Imagine someone walking out in the middle of Survivor or the Amazing Race, if they didn’t have to!

Too many of us allow disappointment, cynicism, and fear to rob us of a wonderful life, so we stagger away from the game and sulk in a corner while the rest of the participants courageously press forward. Well, you can pick yourself up, dust yourself off, have a Starbucks, and leap back into the fray if you want to. It’s not too late. Unless you’re dead, that is…

See, you are the game show host and the participant. You just have to know the rules and play by them. The rules are simple, really, there are only a few:

The 5 Rules to your Game Show Life

1. You will reap what you sow. You have created what you have and you can change what you have.
2. You are in control of your response to the world and your circumstances, and you can create anything you want.
3. You only lose when you quit and you can be forgiven and recover when you mess up.
4. The only limitations you have are self-imposed.
5. There are good people out there to help you, if you choose the right ones.

You’re not too old, too hurt or too weak to get back in the game. You can do it. You can soar like an Eagle, even if you feel like a lame duck. You were made to win, and it’s not too late to succeed magnificently .

It is said that duplication and leverage are the two most powerful forces in the world. Think of a virus or compound interest, and you will understand how a mail carrier can earn a million dollars a year through Network Marketing and how a simple Joint Venture that took an hour to set up can turn into tens of thousands of dollars in pure profit. There is a hard way and an easy way to make money, and I think it’s better to go the easy way.

I am thoroughly enjoying Ray Kroc’s book, “Grinding it Out” – written in 1977 about how he built McDonald’s. It’s an inspiring read of courage, vision, risk, sacrifice, and success, as well as a revelation of how dishonest some people are and how Mr. Kroc survived them. It’s very gratifying to me that I can show people a better way to wealth, a path that is not inundated with risk, sacrifice, fear, and chance. This route is the means I have chosen to build wealth – it requires no selling, risk, sacrifice, or sleepless nights.

Mr. Kroc succeeded against all odds, but he chose a business model that is extremely difficult. Joint Venture Brokering allows me the freedom of time and money, and I can operate in many areas, in many industries, and at many levels simultaneously. While franchising is definitely leverage, I choose to leverage multiple resources in many different ways, all at the same time, with no risk, overhead, leases, royalties, inventory, capital investment, or employees, and little time. I can be a creative and as adventurous as I like, without investing a blue cent.

Am I as wealthy as Mr. Kroc was? Of course not, but it is definitely as possible to attain the same level of wealth, faster, with none of the risk or costs involved, using Joint Ventures. Most entrepreneurs work too hard and earn too little. The average business, in my estimation, can easily double and quadruple their profits with no cost or risk using Joint Ventures. One JV that I got into took a profit center in my business from $4,000 per month to $20,000 per month in four days. Leverage: it’s an amazing force that is available to all of us, whether we have a business or not, and regardless of our circumstances or background. Life can be a grind, but I prefer the beach. You don’t have to sacrifice, sweat, and grovel anymore, once you discover the magic of Joint Ventures. Replace fear with fun, sweat with skiing, and risk with reward.

Many entrepreneurs and wanna-be entrepreneurs are terrified of competition, and this is evidenced by business networking groups who only allow one representative of each industry to attend their events.

The “Shrinking Pie” mentality posits that there is only so much to go around. This dis-empowering approach is built on a timid philosophy of scant resources and lack, and is usually manifested as aggression. (Fear often incarnates as aggression.) Someone with a Scarcity Mentality focuses on shortage, risk, what can go wrong, and insufficiency.

Whatever you focus on is guaranteed to grow.

Your mind is a magnet. When you are consumed by thoughts of poverty and privation, guess what kind of people you will attract into your life? This victim mindset is programmed for failure and disappointment. We seek evidence to prove our dominant beliefs, and those who mistakenly believe that everyone is out to rip them off and undermine their success will subconsciously sabotage themselves to prove themselves right.

We have to be congruent, and our circumstances will always bend to reflect our self-esteem and beliefs. For example, the person who is genuinely convinced that they can’t make money will show up late for appointments, and when successful people decide to no longer do business with them because of their tardiness, they will whine, “See, I told you!” The Self Fulfilling Prophecy Is not a figment of some author’s imagination.

When a penurious intellect is offered a lucrative business opportunity, its first reaction will be, “What’s the catch?” and it will immediately go on the defense and start making excuses to remain poor, mediocre and passively aggressive. They actively look for reasons why the opportunity is a scam and a hoax, while the winners eagerly grab the opportunity and rush off to make more money. Losers will seek reasons why they will fail. “It’s a holiday – there won’t be any people around to attend the seminar. It’s too expensive – nobody can afford that! (they’re projecting their own lack) I won’t make enough money! I’m being taken advantage of! What if I fail? (you’re already failing, buddy) What can go wrong?”

Drop Kick the Losers to the Curb - Fast!

These people will contaminate your business, undermine your success and bleed you dry. They will discourage you, dissuade you and depress you. And they’re unlikely to change. They are a cancer on capitalism and a danger to your success. They are poison to profits and they will subconsciously do their best to drag you down to their level of despondency. Worst of all, they will attack anyone who is more successful than they are; jealously is a very common attribute of this type of person. The only way to deal with them is to drop kick them to the curb. Fast and decisively. Squish them like cockroaches and replace them with an ambitious, determined and disciplined optimist.

It’s better to have no JV than a JV with a loser. And there are many great JV partners to be had. There is an abundance of money and opportunities out there, just waiting for you.

Look at nature – how many leaves on one tree? How much water in the ocean? How many trees and rocks? Focus on affluence, plentitude and abundance and you will attract it into our life. Self discipline, high standards and self-confidence will result in prosperity and luxury for you.

Expect to succeed in all you do. Associate with winners, not whiners. Set great goals and believe in your dreams. A life of plenty is easily available to you through Joint Ventures, as long as you have the right JV partners. Your generous Abundance Mentality is creating a life of power and prosperity for you, and a plethora of options. Freedom is the result of right thinking.

Your circumstances are a revelation of your thoughts and beliefs. Look at someone’s circumstances, listen to them talk, and decide whether or not they have what it takes to be your JV partner.

When entrepreneurs get emotionally involved in their businesses, they start seeing their business as an extension of their ego, and that’s when pride clashes with profitability. Remember the 3 Steps to Achieving Success as an Entrepreneur? None of them include ensuring that everyone knows it’s YOU doing it.

Men, especially, sabotage their own success when they become territorial, competitive, and pig-headed. My good friend and mentor, Marnus Roothman, the new DollarMakers Director for South Africa, used to ask me, “Do you want to be right, or do you want to be rich?” I’m not talking in the context of values - I’m talking about egotistical stubbornness. We’re in business to make a profit, and as long as you don’t step on your values, you can benefit a lot from being somewhat flexible and overlooking certain things in the interest of the big picture; losing a battle to win the war.

As a “black or white”, right or wrong, politically incorrect, A-Type personality myself, I know whereof I speak. There is a time to compromise and a time to insist, and there is also a time to understand
and forgive. Again, as long as your values remain intact, you will find yourself skirting detours and getting to your destination, while your old self is still attacking the detour with a battering ram and a small
canon.

There’s a difference between being smart and being soft.

If someone gets it right 98% of the time and messes up 2% of the time, perhaps it’s wise to focus on the 98% and reward good choices, instead of hammering on the bad ones. Maturity doesn’t have to mean passivity.  You don’t have to compromise your own standards. You do have to give in order to get, and when you are prepared to overlook a flaw in your business partner’s performance, the reciprocal favor can mean a lot to your bottom line. And it’s all about the bottom line, not your bottom lip.

You’re in business to make a profit, not to look good at your local Chamber of Commerce meeting.

Seasoned entrepreneurs understand that they should keep their egos on a tight leash, spend good time on objective, strategic planning, and maintain an eye on the big picture. They know How to Manage their time and also whom they spend it with. They also know the value of giving people enough rope to hang themselves - that’s the chess player at work. Hissy fits, tantrums, and throwing babies out with bathwater has it’s place - Indian organ grinders are said to discipline their pet monkeys by periodically killing a chicken in front of the monkey - but they should be the exception rather than the rule, and used only when entirely appropriate for the optimal results.

You’re in business to make a profit, not to make a statement - remember that.

Why Mutliple Sources of Income are Important

 

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