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Many years ago in South Africa, we imported the Anthony Robbins Personal Power Program from America. Because of the exchange rate and import duties, it was very expensive, and it took a long time to receive it. We were very excited and listened to it over and over again. It changed our lives dramatically and resulted in personal understanding and choices and a video program that made us tens of thousands of dollars. We still live by the principles we learned from that wonderful program.

On a beautiful spring day, we decided to go for a walk. Along the way, we see… A GARAGE SALE! Rika loves garage sales. Suddenly, as we meander along past the tables laden with other people’s trash, we both notice that something on one of the tables that once changed our lives.

And there it was, in all its glory!

The Anthony Robbins Personal Power program, in pristine condition, with the little workbook and everything, at a garage sale! That’s like putting your most precious, inherited, priceless, irreplaceable family jewels in a garage sale. I was stunned. Rika and I both reached forward simultaneously to grab the program. I looked at the character behind the table, early fifties, torn T shirt, and asked him. “Why are you selling this fantastic program?” His reply should have been expected, but I was still shocked. “I didn’t even finish listening to it - I don’t believe that stuff - that a 20-something could make all that money - it’s rubbish.” When I recovered I asked, “So how much do you want for it?” “I paid $139″, he scowled,”But you can have it for eight - say five dollars.”  On the way out of the garage sale, clutching my treasure, I noticed that the event was held at a Co-op housing place.

Naturally, I am re-listening to the entire program and loving every minute of it, and on the first tape Tony Robbins mentions that only 10% of the people who invest in the program will finish listening to it. There’s a reason why that loser lives in government subsidized co-op housing. He was handed the keys to a magnificent mansion in the form of the Tony Robbins program, and he discarded it, probably in favor of a joint and a hockey game on TV. It was “too good to be true”. Guess when he started scowling? When he saw my DollarMakers ball cap. Bitter and twisted, trapped in his cynicism, and poor.

Although I was disgusted at this specimen that devalued something as life-changing as that Tony Robbins program, I really do pity him, and deep down inside I know that it’s not too late for him to break free of his present situation, if, indeed, he wants to break free. Many people have missed the boat, and yet they could still escape their compromised lives if they had the tools, given that they want their freedom from serfdom, mediocrity, and lives of quiet desperation. As I type this, I have just finished writing my latest book, “Break Free!” and it will soon be available. Perhaps it should be very expensive, instead of the usual $20, since $139 didn’t get the attention of a young man who held his future in his hands all those years ago.

The truth will set you free, and the source is unimportant. When the student is ready, the teacher will appear - even in the form of an old audio tape program at a garage sale. It’s never too late to start living and to break free.

“No passion so effectually robs the mind of all its powers of acting and reasoning as fear.” ~ Edmund Burke (1729 - 1797)

One thing that stops most people from achieving their goals is the fear of failure, embarrassment, loss, or anything that they currently have and don’t want to lose. This fear will prevent them from moving forward - the perceived threat and pain - until the pain of their present condition or their approaching condition exceeds the potential danger that they fear.

Those who mind don’t matter, and those who matter don’t mind.

By examining the things you fear, you might get perspective and change your mind about whether or not that fear has the power you currently bestow upon it. What do you fear? How can you diminish that fear? For example, if you fear failure, think about this: If there was nobody else in the world but you, no other people - would you fear failure? No, you wouldn’t. Because you don’t fear failure per se - you fear the opinions and ridicule of other people. And anybody who likes you and cares about you would not ridicule you if you failed - they would help an support you, so why worry about the opinions of people who don’t like you or care about you?

If you fear loss, what do you have to lose? What is the risk factor? Specifically, what would happen if you incurred that loss? Could you cope with that loss? Is the reward of facing your fear worth the risk? Think objectively, not emotionally. Write down the pros and cons. Be rational. How can you reduce or prevent the risk? How can you change the situation, protect your assets, or shift the risk? Fear is usually illogical and based on our conditioning and self-esteem, instead of hard facts. We assume a whole lot of things that are generally not true.

Analyze You Fear - Find Out How Bad It Really Isn’t

Imagine an engineer, and architect, or a scientist evaluating a risk. Would they cry, wring their hands, get angry, shout, hide, or rant? Probably not - they would get out their calculators and have meetings with other analytical people, draw diagrams, make plans, discuss the situation, and find a solution. The architect doesn’t start whining, “But what if the bridge falls down? What if the floor collapses? I’ll be so embarrassed!” Analyze your fear, get the input of experts, talk with people who have been that route before and succeeded, and then make a logical, adult decision.

Play the “What if?” game. It works well if you write things down. “What if that person dies? What if this project fails? Exactly what would I do? What steps would I take? What would happen? Whose advice I need? What would I do? What could I do? Why would I make that choice? What would my alternatives be? Exactly what would this cost? How do I arrive at that number?”

When you view life like a monopoly game or a chess game, you can override your conditioning, bias, self-talk, beliefs, and fears. When you align yourself with successful, mature people who have experience in the field, it gets even better, hence the Mastermind effect of the DollarMakers Joint Venture Club and the DollarMakers Women’s Club - create a support system that will help you avoid the pitfalls of emotionalism, mysticism, and negative conditioning. Together, we can do amazing things.

All You Have To Fear Is…

The things you fear are not always all they’re cracked up to be. Several recent studies indicate that over 85% of all that we worry about never happens. Our minds tend to make mountains out of molehills. Fear is not bad - it’s a warning light that we should consider, and when the warning light goes on in your car you don’t start crying, get paralyzed with fear, or sell your car; you take it to the shop and get an expert mechanic to check it out, or you take the time to read the manual. Sometimes,  an inexpensive item or a small adjustment is all that i required. Sometimes, it’s more expensive, but less expensive than a seized engine. Consider the situation calmly and you will find that all you have to fear, as a smart man once said, is fear itself.

Would you like to know the most valuable lesson I learned from Mr. Arthur Honey? Mr. Honey, who was an ex boxing champion and one of the seconds for Roger Bannister, when he ran the first four-minute mile, owned the Continental Hotel. I was his hotel manager. Mr. Honey was a wonderful hotelier, trained in the old school, and a real gentleman. After I completed my Hotel School Training (city and Guilds directed), I managed a German restaurant for a year and was then employed by Mr. Honey. It was the best management training I ever got.

One morning, he asked me why I had not arranged to have the one kitchen’s extract screens cleaned. I had simply forgotten. Here is the gist of what he taught me:

“Robin, any manager who forgets things is not a manager, but a DAMAGER. You may be wearing your morning suit, but when you forget, you are not managing. You will not build trust, respect, and a good reputation if you don’t deliver on your promises. When you forget, you insult the other person and yourself. When you’re late to do what you promised, you further damage your reputation and the business. Forgetting costs money and loses hotel guests. I carry a paper in my inside jacket pocket, and I write down EVERYTHING I need to remember. Anything you ask me, anything the accountant tells me, anything I notice (he used to use a white glove to search for dust), is written on this list. When I return to my office, I transpose the list onto my desk list. I never forget and I always do what I said I would do. That has made me successful. Do the same, Robin, and you will be successful. In my hotel, you will not forget anything, because you represent me. Understood?”

Mr. Honey taught me many valuable lessons (including how to knot my tie correctly!) but this was the one lesson that has helped me more than most of the things he taught me. I worked for nine straight months without a day off for that man - he was the best manager I ever had the privilege of working for. He was absolutely reliable, never compromised, and always delivered. I modeled him and even joined Rotary when I became successful because Arthur Honey was a Rotarian. In South Africa, you had to be wealthy to become a Rotarian. You had to own a business, as well, in order to even be considered as a Rotarian. My entire business and life revolves around lists, and it works very well.

The DollarMakers Credited Business Mentor Training Program

• Become a Certified Business Mentor (CBM)
• Learn how to Double the Profits in virtually Any Business
• Earn real money getting real results for business owners

As a Protégé of Robin J. Elliott and Patrick Giesbrecht, get five days of personal, hands-on coaching in beautiful Vancouver, British Columbia

For 18 years, I consulted with the owners of small and medium sized businesses to dramatically increase their profits. As I got more involved with the DollarMakers Membership and traveled around the world more frequently, I stopped the consulting. My fees ran from $500 per hour to $1200 per hour and my monthly retainers were $5,000 plus profit sharing, but my heart was in the Bootcamps and my Joint Ventures.

I continually get requests from business owners to help them grow their businesses through my business mentoring, and there is nobody I would recommend to do that. After seeing how many “Coaches” and “Consultants” out there cost a small fortune and do more damage than good, I don’t know one person who can do what we do. OK, I know one person who can do it: Patrick Giesbrecht, the fellow who retired within seven months of attending my Bootcamp, but he doesn’t do mentoring either.

And so we came up with a solution: We would offer personal, intense, hands-on training to a few, carefully selected, qualified Protégés so that we can turn them into Business Mentors who are equipped to go into virtually any business and double or quadruple its profits, and get very well paid to do so. We created a five day, focused program, during which Patrick and I will personally coach and train these few, selected people and duplicate our skills in them. They will learn directly from my 21 years of experience and Patrick Giesbrecht’s business genius.

We will accept only a limited amount of Protégé’s per group, and we will include their accommodation, meals, and a professional city tour of our home, Vancouver, the most beautiful city in the world. Spouses and life partners can attend the training as well, at no cost, and their accommodation and tour will also be included (with the exception of their meals).

If you are interested in applying to be a Protégé, you can complete an application form on this site. We reserve the right to accept or reject applicants without an explanation, and since we will only accommodate a few people over five days, there will be very few slots to fill and we are already inundated with applications. If you’re interested in applying to be personally trained to be a Business Mentor, click here.

Read what you get and what investment is required before completing this Application.

“Vertical Thinking” is analytical, focused, left-brain, binary (black or white) and narrow. This is the way most of us in the west have learned to view life and business. Horizontal thinking, on the other hand, is creative, right-brain, lateral, open, inclusive, synergistic, and strategic. Joint Ventures utilize and optimize both these approaches perfectly.

Edward DeBono , author of 62 books on creative thought, said:

“Some people are unhappy about lateral [horizontal] thinking because they feel it threatens the validity of vertical thinking. This is not so at all. The two processes are complementary, not antagonistic. Lateral thinking enhances the effectiveness of vertical thinking by offering it more to select from. Vertical thinking multiplies the effectiveness of lateral thinking by making good use of the ideas generated.”

The Wedding Planner, for example, is good at providing all the services and products related to weddings and the immediate events, even going as far as the honeymoon arrangements, and she gets paid a commission on all referred business within that limited time realm.

A good Joint Venture Broker, on the other hand, will see well beyond that to a strong mailing list that builds an ongoing, long-term relationship and proceeds to mutually benefit both parties over the years; that married couple will breed, buy houses, furniture, cell phones, and holidays, and fifty percent of them will get divorced. All those services can garner serious income for the broker and the service providers, while at the same time providing massive, additional value for the couple. The joint venture broker thinks out of the box.

A Joint Venture Broker is Focused on Back-End Income Sources

The traditional business owner is focused on his own products and services, to the exclusion of multiple additional sales and service opportunities. This myopic approach explains why, in my opinion, the average small and medium-size businesses out there only operate at about 10% of the potential net profit. A lateral thinking, Joint Venture approach can set up numerous back end income sources, all at 100% margin (we like to call them DollarMakers) within hours, days or weeks, thereby turbo-boosting income and differentiating the business from it’s competition, whose blinders keep them working too hard for too little.

Leverage and duplication can be systematically applied to virtually any business when the JV Broker applies this open mindset to the business services, focusing on providing the optimal ease and value for the customer and getting paid on all resulting transactions, much like owning multiple Toll Booths on thousands of bridges across the world.

Best of all, this can be accomplished with no money or risk, and surprisingly little time, since this involves leveraging existing resources. The Joint Venture Broker looks for links and partnership opportunities, and specializes in building a congruent flow of business.

When you think out of the box, you get out of the box, and unlimited opportunities suddenly start appearing all over.

It is said that duplication and leverage are the two most powerful forces in the world. Think of a virus or compound interest, and you will understand how a mail carrier can earn a million dollars a year through Network Marketing and how a simple Joint Venture that took an hour to set up can turn into tens of thousands of dollars in pure profit. There is a hard way and an easy way to make money, and I think it’s better to go the easy way.

I am thoroughly enjoying Ray Kroc’s book, “Grinding it Out” – written in 1977 about how he built McDonald’s. It’s an inspiring read of courage, vision, risk, sacrifice, and success, as well as a revelation of how dishonest some people are and how Mr. Kroc survived them. It’s very gratifying to me that I can show people a better way to wealth, a path that is not inundated with risk, sacrifice, fear, and chance. This route is the means I have chosen to build wealth – it requires no selling, risk, sacrifice, or sleepless nights.

Mr. Kroc succeeded against all odds, but he chose a business model that is extremely difficult. Joint Venture Brokering allows me the freedom of time and money, and I can operate in many areas, in many industries, and at many levels simultaneously. While franchising is definitely leverage, I choose to leverage multiple resources in many different ways, all at the same time, with no risk, overhead, leases, royalties, inventory, capital investment, or employees, and little time. I can be a creative and as adventurous as I like, without investing a blue cent.

Am I as wealthy as Mr. Kroc was? Of course not, but it is definitely as possible to attain the same level of wealth, faster, with none of the risk or costs involved, using Joint Ventures. Most entrepreneurs work too hard and earn too little. The average business, in my estimation, can easily double and quadruple their profits with no cost or risk using Joint Ventures. One JV that I got into took a profit center in my business from $4,000 per month to $20,000 per month in four days. Leverage: it’s an amazing force that is available to all of us, whether we have a business or not, and regardless of our circumstances or background. Life can be a grind, but I prefer the beach. You don’t have to sacrifice, sweat, and grovel anymore, once you discover the magic of Joint Ventures. Replace fear with fun, sweat with skiing, and risk with reward.

Your time is your most valuable asset, and it is like priceless pearls to you. They are limited, as your days on earth are limited. Your time is that important.

Hilton Johnson has been in direct sales for over 40 years. He has been coaching and training salespeople, managers, professionals and business owners for over 30 years. This man knows what he’s talking about. He says,

“One thing that will burn you right out of this business, folks, is spending your time with the wrong people.”
- Howard Johnson

I cannot stress this strongly enough.

There is an idiomatic Japanese saying, “Gold coins to a cat.” Not only will you waste time that could have been put to better use with good people, but there is a serious danger attached. Read the following:

“Give not that which is holy unto the dogs, neither cast ye your pearls before swine, lest they trample them under their feet, and turn again and rend you.”
- Christian Bible

Note the scary last part: “And turn and render you” - that means rip you apart! Yes, they will turn on you when they can’t understand your opportunity and message! They will punish you for their own lack of understanding and discipline. By casting your pearls before swine, you bring them into your business, your circle, your family, where they can become dangerous traitors. Now here’s another shocking reality:

“A nation can survive its fools, and even the ambitious. But it cannot survive treason from within. An enemy at the gates is less formidable, for he is known and carries his banner openly. But the traitor moves amongst those within the gate freely, his sly whispers rustling through all the alleys, heard in the very halls of government itself. For the traitor appears not a traitor; he speaks in accents familiar to his victims, and he wears their face and their arguments, he appeals to the baseness that lies deep in the hearts of all men. He rots the soul of a nation, he works secretly and unknown in the night to undermine the pillars of the city, he infects the body politic so that it can no longer resist. A murderer is less to fear. The traitor is the plague.” ~ Marcus Tullius Cicero

It’s not just dumb to spend time with the wrong people, it’s dangerous. Make people qualify for your time. Protect it carefully, steadfastly and seriously!

Successful Joint Venture Brokers have the ability to remove their own egos, products and services from the picture when they create Joint Ventures. 99% of people that attend my Bootcamps are there to find a way to increase the sales of their own product or service, using JV’s. That’s fine, and it’s easy to double the profits in your own business using JV’s, but it’s not the JV mindset that makes the big money.

By focusing on connecting others, solving their problems, and helping them reach their goals, you insert yourself effectively into their cash flow. You get invited to participate in their profits. You become important in their lives. They like you and they reciprocate if you have set the JV up correctly.

You should remember that other people don’t care about you, your products or services, or ego; they care about themselves first. Give them what they want and you’ll get what you want. You’ll become an integral key to their future success.

Be a good listener: look for clues and Hot Buttons, values, beliefs, and a track record. Decide whether or not you actually WANT to get involved with the person. Is this someone you feel comfortable promoting and associating with, or not? You’re mentally qualifying people for a JV partnership - you’re not a desperate salesperson. A JV Broker who is good at his or her profession is a very valuable asset to any business partner, and you can pick and choose from millions of businesses to work with.

You’re in the pound seats, and it’s your decision whom you choose.

As a JV Broker, I decide whom I will work with, and my attention is on them, not me, because I have access to all the resources they need or want. I evaluate the person and the potential, and it’s always based on my level of comfort and their level of need. I only work with motivated, sincere, and professional people. I can afford to be very selective, and so I am. But I don’t go about talking about myself, simply because nobody gives a damn. Remember that - focus on others, be a catalyst for cash, and a middleman that multiplies the moola, not a self-employed, desperate, broke salesman, urgently touting something that people can buy on any street corner.

Now go forth, as Patrick Giesbrecht is wont to say, and JV!