If you have read Ayn Rand’s prophetic “Atlas Shrugged”, you will know that we are living in turbulent times, and that this book is the capitalist’s guidebook and map, our survival tool.

It puts things into perspective, and helps the reader to see through the illusions, deceptions, and lies fed to us by the collectivist powers that be.

As a capitalist, a producer, and a creator, there is no way one can find common ground with collectivists and mystics – that compromise will kill you as sure as trying to make friends with a rattlesnake will.

The alternative is Galt’s Gulch.

A Speculative Form of Galt’s Gulch

While I don’t recommend a literal Galt’s Gulch, in which the producers in society physically leave the wretched world of parasites and looters that has been subjugated and enslaved by the statist government behind, and form their own

• lifestyle,
• governance,
• and territory,

a figurative, allegorical or speculative form of Galt’s Gulch is, in my opinion, the only way to prosper in a socialist/communist environment.

A Grand Solution

Understanding the dynamics, requirements, benefits, and parameters of Galt’s Gulch as presented by Ms. Rand allows one to formulate the mindset and philosophy that is necessary to emulate such a grand solution metaphorically.

By realizing the implications and consequences of socialist world government, one can avoid the looting of the slackers, the incompetent, and the moochers, financial rape by government and the mystics, and, ultimately, the complete loss of personal freedom.

Creating a personalized, representative Galt’s Gulch means carefully selecting and teaming up with like-minded producers who share one’s:

• philosophy,
• ideology,
• motives,
• and beliefs,

and operate with the integrity and congruency to be found among some intelligent, rational capitalists.

A Formula for Success

With the understanding gleaned from Ayn Rand’s work and my experience of life and business, along with a realization of the way the world is moving, I started DollarMakers as a type of “filter” to find people who fit the Galt’s Gulch model.

Far from being a conspiracy theorist or alarmist, I am a realist and an Objectivist, and practical common-sense that is free from the mind-numbing poison of collectivism and mysticism dictates that I create a Galt’s Gulch, since success occurs when preparation meets opportunity, and forewarned is forearmed.

Having seen what has happened in Africa, Europe, the United Kingdom, and now America, the proverbial writing is one the wall.

The PBS television show I watched described how a couple in New York City closed their coffee shop because of the recession.

In some cases, closing down a business that is running at a loss is the right thing, however in many cases, a business can be saved instead of being closed down, especially if there are leases and penalties and further losses to be incurred by the closure.

There is a little-known way to redeem a business and move it back into profitability.

How can one turn a business around without incurring additional costs and risk?

Turning It Around with Joint Ventures

We’re talking about a blood transfusion here, not a brain transplant. But then it does take a different way of thinking to rectify this frightening situation.

“You’ve gotta know when you hold ‘em, know when to fold ‘em, know when to walk away, and know when to run” is right.

But it’s good to know that most entrepreneurs are unaware of the most valuable, lucrative option available to them – Joint Ventures. Thousands of businesses could be saved with Joint Ventures.

Leverage Your HIDDEN Assets

Instead of focusing on what is drowning us, like insufficient sales and customers, high overhead, bank loans, and so on, let’s focus on what we DO have:

• hidden assets,
• resources,
• relationships,
• credibility,
• access,
• a database,
• inventory,
• location,
• a brain and a work ethic – these are qualities that are seldom found…

we have far more than we don’t have. We might be rowing our boat along with breaking back and blistered and bleeding hands, while we have access to a seventy horsepower outboard motor we’re not even aware of…

Create 100% Profit Without Cost or Risk

Business is not about selling more cups of overpriced coffee and muffins. It’s not about getting more customers. It’s not about increasing sales and cutting costs or feeling important – it’s about NET PROFIT.That is the true purpose of business: To make the maximum after-tax profit, as fast as possible, with the least cost, risk, time, effort, and frustration.

Joint Ventures allow one to leverage existing resources, access and leverage the resources of others, and create multiple additional income sources – fast – all at 100% profit, with no cost or risk, and little time.

Discover Your Existing Resources

How can the coffee shop owner leverage existing resources? He starts thinking about what OTHER people want – his customers, people who are not his customers, his vendors, his competition, the public, tourists… Then he starts solving problems – linking supply and demand, like a broker or middleman, and getting paid an ongoing commission on all the resulting sales. Zig Ziglar said,

“You can get anything you want out of life, if you’re prepared to help enough other people to get what they want.”

Enter Joint Ventures.

Create Income and Increase Value

The coffee shop owner can Joint Venture with the hair salon who is also in the financial doldrums. When a customer indicates an interest in buying jewelry, real estate, or finding a cab, Ka-ching! When his vendors need help with their problems, when someone is looking for a good printer or needs renovation services – all of these are income opportunities.

The coffee shop owner can use Gift Certificates to create income and increase value, work with tour guides and dentists, and set himself up as a go-to guy that gets stuff done.

He is literally surrounded by lucrative Joint Venture opportunities, and he’s right in the middle of New York City. He has the gold mine, and I have the shovel.

Reality Check on Small Business Joint Ventures

In fact, someone who really understands Joint Ventures would never open a coffee shop to begin with. But that’s why most of the owners of small and medium-sized businesses operate at about ten percent of their potential profit, and why they work too hard, too long, and risk too much, for far too little.

For more information on the power of Joint Ventures visit us at www.jvwidom.com, – we have solutions.

I heard Rika telling our cleaning lady that she wanted the kitchen closets done, and the cleaning lady replied, “Of course I can do that.” I chuckled.

When it comes top cleaning the garage, polishing shoes, cutting the grass, changing the car’s oil, or swimming across the lake, people seem to enjoy the challenge and brag about their accomplishments. “I lost ten pounds!” But when it comes to business, it’s entirely a different deal.

It Doesn’t Make Sense!

How do you decide which Joint Venture Partner you want to work with? After all, we have literally millions of options, don’t we?

If you agree that basically, people don’t change – we change our choices, but not who we essentially are – then their past track record must, to a large extent, predict their future choices.

• I’m talking about a track record that starts early in life, and consistently repeats.
• Also, small decisions and actions give us clues to who people are.

We want to work with winners, not wanna-be’s. The quality of our network will determine our net worth, and we can’t afford to hook up with losers. That means that 97% of people simply don’t qualify to work with us. Here’s a simple checklist:

1.  Their Track Record.

Talk with people about their successes and failures in their lives, from childhood. Winners and leaders will always, like the proverbial cream, rise to the top – in teams, in groups, in organizations, in clubs, at school – wherever they choose, and wherever their passion is. If a champion believes in something, he or she is going to make it work. They have track records of success in many different areas of life. Ask the hard questions.

2.  Their Daily Choices.

Watch their daily choices – do they deliver on time, return calls and emails promptly, dress professionally, groom themselves well? Are they reliable, punctual, respectful, honest, and straightforward? Are they generous? Do they honor their promises and make good and take responsibility when they mess up?

3.  Their Money.

Have they made money? If not, what makes you think that will suddenly change? If they have money, where did they get it? Inheritance? Are they self-made, or Daddy-made? If the boy lives with his parents, is a stay-at-home-dad, has his wife support him, and moves from one financial disaster or network marketing company to the next, how will you benefit from partnering with him? Ask them!

4.  Their Associations.

With whom do they associate? Look at their friends. Birds of the feather flock together. Losers love to team up with each other.

5.  Their Input.

Look at what they read. BIG clues there. Be careful of “seminar junkies” – they flare up fast and fade away even faster.

6.  Their Philosophy.

Determine their philosophy. Avoid mystics, socialists, and altruists. You will discover their philosophy by observing their lives. Do your due diligence.

7.  Their Involvements.

What clubs / groups / cults / organizations do they belong to?

8.  Their Action.

Are they action-takers or procrastinators? Are they overly analytical? Do they embrace change positively? Are they “big hat, no cattle”, or the real thang?

9.  Their Presentation.

How do they present themselves? Their dress, grooming, business cards, car, pen, shoes, paperwork, binders, hair, (men with nose / ear hairs, women who have unruly, wet, or badly cut hair) nails, jewelry, tattoos, piercings… Everything is a clue. Do the women dress act like flirts / sluts? Avoid smokers and drinkers.

10.  Test Their Metal.

Even is all the above are in line, test your potential JV partners in small matters before opening up the store. Give them enough rope to hang themselves, enough opportunity to steal, and enough time to let their masks slip.

Be patient – it’s well worth it. Remember, you’re looking for 3% of people.

Most Network Marketers rely on trying to recruit:

• unsuspecting waiters in restaurants,
• fleeing family,
• captive audiences in gas stations and supermarket lineups,
• and those attending business networking meetings,

to build their business.  After recruiting three of four people, who in turn use the same, silly recruiting techniques, they quit, disappointed and frustrated, and lose an excellent opportunity to use leverage and duplication to build real wealth.  Warren Buffet bought a Network Marketing company, after all.

The key to success in this business is recruiting more than four people.

You Might Say:

“But it’s so hard! Nobody listens to me! They’ve heard it all before! Who can I talk to? They don’t understand! I worked so hard and I didn’t get anywhere! I was right – this doesn’t work.” Precisely – the system that you use doesn’t work, but that doesn’t mean there are no alternatives. I can only tell you what works for me, which doesn’t mean that others systems don’t work.

Let me share with you what WILL work for you, given that you don’t get negative and quit like most well-meaning people.

One Qualifier Here:

I’m not talking about MLM’ers who sell lotions, potions, swills, or pills; I’m talking about legitimate, professional, necessary services that no reasonable person will stop paying for.

1. Learn the “Compound Interest” Concept & Set a 3 Year Goal

Understand the “compound interest” concept that we learned about in Jeff Olson’s amazing book, “The Slight Edge” – you need to set a three year goal and be aware of the process of time and return on investment. That keeps you motivated, consistent, and persistent.

It’s worth conceptualizing the timeline and realizing that this is not a quick fix, but a real wealth building process that makes some people a million dollars a year. That doesn’t mean you can’t make real money fast, but it keeps things in perspective and show us why things DON’T work.

2. Understand Your Product or Service.

I focus only on services marketed via MLM, since that is, in my opinion, the most viable, lucrative and long-term option. Know what you’re talking about and be very well prepared and equipped.

If you’re new in the business, make sure you have a reliable, professional upline support system in place.

3. Create a “FEEDER SYSTEM” like we have done with DollarMakers

This means getting the people coming to YOU, instead of hunting them down, cold calling, and generally irritating strangers. This can be done through Centers of Influence, group meetings, and the Host Beneficiary process.

Sign up strong, influential people that actually understand business and leverage. This is the part where most people fall through the cracks; they know their service, they’re in it for the long run, they show up at meetings, they’re committed, but they have nobody to recruit.

Two words will change your life: “FEEDER SYSTEM” – something that is created to feed you with qualified prospects on an on-going basis.

Two Final Points:

1. I talked with a woman who was bewailing the fact that she had nobody to talk with about her MLM business, and I gave her three specific things she could do to create a Feeder System. She never did anything about it. If you’re not prepared to work hard and do what it takes, it’s either because you don’t believe in the system or in yourself, or because you are simply bone lazy. There is no excuse.

2. If you’re communicating with losers, the above will not work. Find people with successful track records, achievers, and leaders to work with. These are the ideal people to incorporate in your Feeder System. And the Feeder System can be set up in such a way that you never mention your MLM business – that’s the Joint Venture approach in action.

When I talk with my incredible wife, we describe people to each other in terms of three descriptions:

1. DISC, or the four personality styles.
2. Commitment – people either have it or they don’t. This goes along with “Staying Power”
3. Do they have a Killer Instinct?

Aspects of a “Killer Instinct”

• People with a killer instinct are fearless closers.
• They don’t understand how to quit.
• They don’t back down, roll over, or wallow in the fetid swamp of politically correct, passive aggression.
• They are loyal soldiers, and they’ve got your back when you’re in a jam. Unlike pansy parasite posers, who will stab you in the back and steal the milk out of your tea with a permanent smile on their faces.

Trump Has Killer Instinct

Donald Trump is a real man. He said this of Revenge:

“There are a lot of bad people out there… if you have a problem with someone, you have to go after them. And it’s not necessarily to teach that person a lesson, it’s to teach all of the people that are watching a lesson, that you don’t take crap.

And if you take crap you’re just not gonna do well. So Be sharp, Be Smart.

It’s all about this (points to his head/brain) you have to have this to start off with. But you can’t take a lot of nonsense from people. You have to go after them. I have always believed it.

When a person screws you, screw them back 15 times over.”

Killer Instinct.

The Difference Between Someone with a Killer Instinct & a Pansy

Pansy: We knew someone who told us how he was going to change the world and create massive wealth. (Perhaps he thought he was his rich daddy.)

Anyway, his very first seminar was a failure because he teamed up with a loser, and he quit almost immediately. At the very first bump in the road, this pansy tucked his scrawny tail between his legs and ran for the hills!

Powerhouse: Winners don’t take “No” for an answer. They hardly even hear it!

I went on a sales call with one of my salespeople years back. We traveled for two hours to get to the prospect’s house, and at 7pm, after listening to our entire presentation, the prospect and his wife told us in no uncertain terms that they would definitely not buy our product. My salesman kept of selling. He closed the sale at 9pm.

When I got home at 11pm, my phone was ringing in my office. The customer wanted to cancel the sale. At 12.30am, and hour and a half later, I had closed him again. He stayed closed after that.

THAT, dear reader, is a Killer Instinct. No excuses, no turning back, no fear.

What kind of people do you have on your team?

The wimps will sabotage your success and undermine your efforts, while frustrating and irritating you.

The winners will make your life easy. They will motivate, encourage, and inspire you with their courage and innovation.

Losers say things like, “I couldn’t help it, it wasn’t my fault, I’ll do my best, I don’t have the time / money, people can’t afford it, times are tough, it’s the recession, my wife won’t let me, I don’t want to offend people, I need my rest…”

Winners take responsibility, seize the opportunity, and make it happen, whatever it takes, no matter how long it takes, 24/7/365.

Read “The Fountainhead” by Ayn Rand, and see an example of a powerhouse who doesn’t compromise, carp, quit, or crawl.

Think of a specific amount of money that would make a dramatic and exciting difference in your life.

Now imagine that you knew, without a shadow of a doubt, that you and your entire family would be tortured to death in a horrible manner (think of the movie, “Saw”) if you didn’t achieve that specific, exciting financial goal within exactly three months.

What would you do?

Could you achieve that goal?

Imagine your beloved kids having their podgy little paws severed, and you’ll quickly start making new choices. (Did that get your attention?)

More importantly:

• What would you do differently?
• What would you change?
• What would you stop doing?
• What would you start doing?
• Who would you call?
• What would you suddenly be prepared to do under those circumstances that you refuse to do now?

Most of us are too lazy, content, comfortable, and timid to do things outside of our comfort zone, and we allow our low self-esteem and fear of embarrassment to keep us from the wonderful achievements that we could accomplish.

It’s About Getting Out of Your Comfort Zone

Instead of sending you to a shrink (who is usually even more screwed up than we are), putting you through a motivational seminar every morning of your life, or chasing you around with a large, spiky stick, I suggest the easier route is to take the time to imagine the terrible consequences of remaining in your comfortable little molehill of mellow, yellow mediocrity.

When you play this game, you start to see all sorts of real options you might not previously have had the guts to confront.

Is It You Can’t or You Won’t?

You see, our biggest barrier isn’t the fact that we can’t accomplish something, but rather the fact that we won’t, because of our fear of other people’s opinions. Scary, I know, but true. We don’t fear failure per se; we fear the reactions of others if we were to fail. “What would they say? I would feel so embarrassed!”

How much more embarrassed would you feel if you learned that you had six months to live (watch “Breaking Bad”), and you had been too bashful, self-absorbed, and apathetic to provide adequately for your family when you had the opportunity?

Try this one: Imagine you get hit by a heavy truck while meandering across a busy street in the rain, so you’re confined to a wheelchair and can’t speak, and your fifty-something, arthritic wife has to work as a shelf packer at Safeway in the day and a cleaner at MacDonald’s at night to support your pathetic asset? (Problem is, there are so many useless men already living off their wives…)

Consider Your Real Alternatives

Playing head games frees us up to consider our real alternatives, to weigh up our present use of time and resources, and to think outside the box. We need to mentally exceed our pain threshold in order to imagine the unimaginable.

Playing this “torturous consequences” game allows us to peek out from under our moldy old security blanket and realize that we’re using around 4% of our potential, and that the lies we’ve been telling ourselves about what we can’t do are really just self delusion.

Think of Ricky Bobby in “Talladega Nights”, when he convinced himself he was paralyzed – a hilarious hospital scene that has a serious ring of truth to it. We all suffer from self-deception. When he stuck a real knife into his thigh to prove his point to his friends, he had a painful awakening.

Make Your Excuse Irrelevant

Yes, you can achieve magnificent goals, and all the barriers are just in your head. DollarMakers teaches how you can achieve any financial goals with no cost or risk, so all those weak excuses are no longer relevant. If only you can believe it to be so. Hence the dramatic imagination game.

If you have a vivid imagination and take the time to really get yourself into this head game, you might be amazed at what you could accomplish. Suddenly, you would do things that you currently avoid like the proverbial plague, not because you can’t do them, but because you fear the opinions of people who really don’t give a damn, don’t care, don’t notice, and don’t matter.

Get over yourself, get over your mental barriers, and get down to the bank to cash in on your grossly underutilized potential. Some once said. “THINK and grow rich…”

Antoine de Saint-Exupery said:

“A rock pile ceases to be a rock pile the moment a single man contemplates it, bearing within him the image of a cathedral.”

A few weeks back, I bought a wonderful, new bicycle. I love riding it along the river and around the lake, and I’m getting fit and losing weight.

I get excellent service from the store I bought the bike at. This store specializes in bikes and has a splendid reputation. I invested about $700 in the bike, and I will buy more stuff as time goes by.

Under Utilized Resources are Everywhere

I took it in yesterday for a complimentary service. While waiting, I chatted to the friendly owner of the store. I suggested that she must have a huge database of satisfied customers, and that she could seriously increase her sales by using a good referral system. I know she does no follow-up at all with her customers, and I wasn’t asking her for any money.

Small Business Arrogance

Her response reminded me why I started the DollarMakers Club. She immediately got a distant look in her eyes, and dismissed me with:

“My family has been running this business for seventy years.”

Her arrogance was typical of the ignorance of most small business owners – they really think they know everything there is to be known about their business.

Opportunity Abounds for the JV Broker

From my limited exposure to this bike store, I assure you that a DollarMakers Certified Business Mentor could easily double the profits in that business. To a Joint Venture expert, there are a number of glaringly obvious opportunities to dramatically ramp up this store’s profits, as well as sales.

Don’t Look Back on Those Who say “No.”

But a closed mind is a sad thing, and I smiled and thanked her for her service and pedaled off into the sunset. She will never know how much money she lost by succumbing to her conceit.

By looking beyond the doors of her store and her inflated ego, and considering the leverage and access she has available to her, she would have discovered a treasure trove of easily accessible profit at no cost or risk.

Taking Advantage of the Recession

The good news is that there are a number of business owners out there who realize that they have to adjust their sails in order to accommodate the new winds of business, and their precarious predicament makes them approachable for and amenable to win/win Joint Venture proposals.

Don’t deal with desperate or cash-strapped businesses, but rather with those who are doing well but have the intelligence to perceive the change in business and the need to consider alternatives to conventional and outmoded, risky, and costly sales and marketing approached that worked in the past (PR- Pre-Recession).

Where to Find Hundreds of Educated JV Partners

DollarMakers has hundreds of Members in nineteen countries, and we continue to grow.

Instead of trying to persuade the unaware, save time and money by working with those who understand the power of Joint Ventures by joining the DollarMakers JV Broker Club. (Or the DollarMakers Women’s Club.)