Bridges don’t collapse for no reason. And Joint Ventures don’t fail for no reason. A well-constructed bridge lasts a long time and does the job it was meant for, as do good business deals. The main reason why Joint Ventures don’t work are essentially very simple, and DollarMakers is designed to use our 22 years of experience to teach people how to create lucrative, long-term JV’s with no cost or risk, so that if something doesn’t work out, nobody gets hurt and we can all remain friends.

Seth Godin brought up some excellent points about where joint ventures can go wrong in his post “Why Joint Ventures Fail So Often” – however he does not provide any solutions other than to say ‘do something that requires more risk and causes you yourself to have a lot more at stake.’

Here are the 6 Top Reasons why Joint Ventures don’t work and their effective solutions:

1. Wrong premise or expectancy: If we assume things which aren’t true, have unrealistic expectations, or misunderstand certain market shifts or requirements, or if we misjudge buying trends or the choices of consumers, a JV won’t work. If set up correctly, with no cost or risk to either party, we can learn from the mishap and live to fight another day, as friends rather than foes. We’re not fortune tellers, and we can’t predict the future, but we can arrange our JV’s in such a way that we avoid any harm being done.
2. Wrong partners: If you’re dealing with weasels, parasites, losers, or conmen, your JV’s won’t work. Do your due diligence and be prepared to walk away as soon as you see the red flags. Again, if you roll out your JV in a small way before committing to a large launch, you can test your partners and the market before going big. In some cases, the JV partner is honest but incompetent, or he simply can’t handle the volume or demand when we have underestimated the response. A good “What if?” planning session with objective evaluations and checks and balances can help avoid that scenario.
3. Greed and ego: When one of the partners gets his ego in the way or gets greedy, things can go awry. Avoid this with solid agreements and contracts and work with mature, seasoned business owners, not incompetent upstarts who don’t know that pride does, indeed, precede the proverbial fall.
4. Insufficient planning and/or quitting prematurely: Often, we’re so excited and in such a hurry to get going that we neglect to plan the details and specify amounts and quantities, percentages and responsibilities, and things fall part because of that. Miscommunications and misunderstandings come from haste, and inexperience and a sense of entitlement, along with the desire for instant gratification result in quitting too soon, instead of tweaking and fixing what could be a lucrative JV.
5. Inconsistency and a lack of self-discipline break down trust and repel good JV partners. A good reputation attracts a good database and solid JV partners, which results in successful Joint Ventures. Don’t get involved with people who are not consistent – reliability and honesty, along with proficiency and integrity, are the mortar that hold good JV ‘s together. Both parties are responsible for the success of any JV.
6. Finally, communicate regularly and effectively. Losers hide behind excuses and don’t communicate well. Most flaws in any JV can usually be rectified through effective, adult communication and openness.

Joint Ventures are the most sophisticated way to make money, and people who genuinely understand Joint Ventures can make an unlimited amount of money with no cost or risk and little time.  Just keep the above 6 points in mind when executing any JV, and you’ll find yourself breezing through your JV’s.