The PBS television show I watched described how a couple in New York City closed their coffee shop because of the recession.

In some cases, closing down a business that is running at a loss is the right thing, however in many cases, a business can be saved instead of being closed down, especially if there are leases and penalties and further losses to be incurred by the closure.

There is a little-known way to redeem a business and move it back into profitability.

How can one turn a business around without incurring additional costs and risk?

Turning It Around with Joint Ventures

We’re talking about a blood transfusion here, not a brain transplant. But then it does take a different way of thinking to rectify this frightening situation.

“You’ve gotta know when you hold ‘em, know when to fold ‘em, know when to walk away, and know when to run” is right.

But it’s good to know that most entrepreneurs are unaware of the most valuable, lucrative option available to them – Joint Ventures. Thousands of businesses could be saved with Joint Ventures.

Leverage Your HIDDEN Assets

Instead of focusing on what is drowning us, like insufficient sales and customers, high overhead, bank loans, and so on, let’s focus on what we DO have:

• hidden assets,
• resources,
• relationships,
• credibility,
• access,
• a database,
• inventory,
• location,
• a brain and a work ethic – these are qualities that are seldom found…

we have far more than we don’t have. We might be rowing our boat along with breaking back and blistered and bleeding hands, while we have access to a seventy horsepower outboard motor we’re not even aware of…

Create 100% Profit Without Cost or Risk

Business is not about selling more cups of overpriced coffee and muffins. It’s not about getting more customers. It’s not about increasing sales and cutting costs or feeling important – it’s about NET PROFIT.That is the true purpose of business: To make the maximum after-tax profit, as fast as possible, with the least cost, risk, time, effort, and frustration.

Joint Ventures allow one to leverage existing resources, access and leverage the resources of others, and create multiple additional income sources – fast – all at 100% profit, with no cost or risk, and little time.

Discover Your Existing Resources

How can the coffee shop owner leverage existing resources? He starts thinking about what OTHER people want – his customers, people who are not his customers, his vendors, his competition, the public, tourists… Then he starts solving problems – linking supply and demand, like a broker or middleman, and getting paid an ongoing commission on all the resulting sales. Zig Ziglar said,

“You can get anything you want out of life, if you’re prepared to help enough other people to get what they want.”

Enter Joint Ventures.

Create Income and Increase Value

The coffee shop owner can Joint Venture with the hair salon who is also in the financial doldrums. When a customer indicates an interest in buying jewelry, real estate, or finding a cab, Ka-ching! When his vendors need help with their problems, when someone is looking for a good printer or needs renovation services – all of these are income opportunities.

The coffee shop owner can use Gift Certificates to create income and increase value, work with tour guides and dentists, and set himself up as a go-to guy that gets stuff done.

He is literally surrounded by lucrative Joint Venture opportunities, and he’s right in the middle of New York City. He has the gold mine, and I have the shovel.

Reality Check on Small Business Joint Ventures

In fact, someone who really understands Joint Ventures would never open a coffee shop to begin with. But that’s why most of the owners of small and medium-sized businesses operate at about ten percent of their potential profit, and why they work too hard, too long, and risk too much, for far too little.

For more information on the power of Joint Ventures visit us at www.jvwidom.com, – we have solutions.