This morning, as we enjoyed a delicious breakfast (including black pudding!) in an Edwardian Bed and Breakfast in Worthing, Sussex (we’re here for my JV Bootcamp), prior to our visit to Arundel Castle, someone asked what I do. We got onto the subject of investments and I told him how he could earn 12% on his money.
Naturally, he was skeptical, and I did what I usually do – I briefly compared the opportunity with the stock market and other equally crazy investment choices, and then I said, "But you know, this is probably not
for you…" The "Take-Away".
When you’re trying to sell, persuade, and convince, you’re begging people to look for a way to escape. Instead, make it obvious that you don’t need them (because you don’t), and you will relieve the pressure and have them relaxed enough to make an objective, reasoned decision which they won’t regret later .
That’s why we don’t whip vulnerable, desperate people into emotional frenzies at our events and have them running like sheep to the slaughter to the back of the room to buy overpriced products, "investments", and "opportunities" that they will never use and often can’t afford.
Give people the facts , give them time to make a decision, take the pressure off, and don’t manipulate them. In the long run, you will retain your reputation and build your wealth. Use the Take-Away and be prepared to withdraw, and you’ll be surprised at the result. Also, you will waste a lot less of your time (and theirs!).
